{"id":12171,"date":"2026-09-05T08:00:00","date_gmt":"2026-09-05T01:00:00","guid":{"rendered":"https:\/\/adszone.vn\/?p=12171"},"modified":"2026-09-15T09:42:21","modified_gmt":"2026-09-15T02:42:21","slug":"marketing-research-an-applied-orientation","status":"publish","type":"post","link":"https:\/\/adszone.vn\/en\/marketing-research-an-applied-orientation\/","title":{"rendered":"Review Marketing Research An Applied Orientation Chi Ti\u1ebft"},"content":{"rendered":"<p>Th\u1ea5t b\u1ea1i c\u1ee7a h\u01a1n 80% s\u1ea3n ph\u1ea9m m\u1edbi khi tung ra th\u1ecb tr\u01b0\u1eddng kh\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb kh\u00e2u v\u1eadn h\u00e0nh. Th\u1ef1c t\u1ebf, nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i n\u1eb1m \u1edf vi\u1ec7c doanh nghi\u1ec7p hi\u1ec3u sai d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay t\u1eeb ban \u0111\u1ea7u. Cu\u1ed1n s\u00e1ch <strong>marketing research an applied orientation<\/strong> c\u1ee7a Gi\u00e1o s\u01b0 Naresh Malhotra mang \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi to\u00e0n di\u1ec7n cho b\u00e0i to\u00e1n n\u00e0y.<\/p>\n<p>Nhi\u1ec1u sinh vi\u00ean, nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 qu\u1ea3n l\u00fd Marketing n\u1eafm r\u1ea5t v\u1eefng c\u00e1c kh\u00e1i ni\u1ec7m l\u00fd thuy\u1ebft. Tuy nhi\u00ean, h\u1ecd l\u1ea1i thi\u1ebfu m\u1ed9t khung chu\u1ea9n h\u00f3a \u0111\u1ec3 \u00e1p d\u1ee5ng d\u1eef li\u1ec7u v\u00e0o quy\u1ebft \u0111\u1ecbnh kinh doanh th\u1ef1c t\u1ebf. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u00e1nh gi\u00e1 chi ti\u1ebft cu\u1ed1n gi\u00e1o tr\u00ecnh kinh \u0111i\u1ec3n tr\u00ean, gi\u1ea3i m\u00e3 quy tr\u00ecnh 6 b\u01b0\u1edbc chu\u1ea9n m\u1ef1c v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<h2>1. T\u1ed5ng Quan S\u00e1ch Marketing Research An Applied Orientation C\u1ee7a Naresh Malhotra<\/h2>\n<p>T\u00e1c gi\u1ea3 Naresh K. Malhotra l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ean tu\u1ed5i l\u1eebng l\u1eaby nh\u1ea5t trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Cu\u1ed1n s\u00e1ch c\u1ee7a \u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o ti\u00eau chu\u1ea9n t\u1ea1i h\u00e0ng tr\u0103m \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. T\u00e1c ph\u1ea9m kh\u00f4ng ch\u1ec9 cung c\u1ea5p n\u1ec1n t\u1ea3ng h\u1ecdc thu\u1eadt v\u1eefng ch\u1eafc m\u00e0 c\u00f2n mang t\u00ednh th\u1ef1c ti\u1ec5n v\u00f4 c\u00f9ng cao.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-1-tong-quan-sach-marketing-research-an-app.jpg\" alt=\"T\u1ed5ng Quan S\u00e1ch Marketing Research An Applied Orientation C\u1ee7a Naresh Malhotra\" width=\"800\" height=\"450\" \/><figcaption>T\u1ed5ng Quan S\u00e1ch Marketing Research An Applied Orientation C\u1ee7a Naresh Malhotra<\/figcaption><\/figure>\n<h3>\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 ph\u00f9 h\u1ee3p<\/h3>\n<p>Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau trong h\u1ec7 sinh th\u00e1i kinh doanh v\u00e0 h\u1ecdc thu\u1eadt:<\/p>\n<ul>\n<li><strong>Sinh vi\u00ean v\u00e0 gi\u1ea3ng vi\u00ean ng\u00e0nh Marketing:<\/strong> D\u00f9ng l\u00e0m gi\u00e1o tr\u00ecnh chu\u1ea9n m\u1ef1c \u0111\u1ec3 h\u1ecdc t\u1eadp v\u00e0 gi\u1ea3ng d\u1ea1y c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u.<\/li>\n<li><strong>Chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> Tra c\u1ee9u c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch, k\u1ef9 thu\u1eadt ch\u1ecdn m\u1eabu v\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd d\u1eef li\u1ec7u chu\u1ea9n x\u00e1c.<\/li>\n<li><strong>Nh\u00e0 qu\u1ea3n l\u00fd B2B v\u00e0 B2C:<\/strong> X\u00e2y d\u1ef1ng t\u01b0 duy ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c nghi\u1ec7m thay v\u00ec c\u1ea3m t\u00ednh.<\/li>\n<\/ul>\n<h3>\u0110\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m h\u1ea1n ch\u1ebf<\/h3>\n<p>Th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 cu\u1ed1n s\u00e1ch n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o tuy\u1ec7t \u0111\u1ed1i. T\u00e1c ph\u1ea9m c\u1ee7a Malhotra s\u1edf h\u1eefu nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i nh\u01b0ng c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t v\u00e0i r\u00e0o c\u1ea3n cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u.<\/p>\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong> Cu\u1ed1n s\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng l\u00fd thuy\u1ebft c\u1ef1c k\u1ef3 ch\u1eb7t ch\u1ebd. T\u00e1c gi\u1ea3 cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 h\u00ecnh dung. \u0110\u1eb7c bi\u1ec7t, khung quy tr\u00ecnh 6 b\u01b0\u1edbc \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y chi ti\u1ebft, c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o d\u1ef1 \u00e1n th\u1ef1c t\u1ebf.<\/p>\n<p><strong>\u0110i\u1ec3m h\u1ea1n ch\u1ebf:<\/strong> Dung l\u01b0\u1ee3ng s\u00e1ch kh\u00e1 d\u00e0y v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c th\u1ed1ng k\u00ea chuy\u00ean s\u00e2u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ng\u1ee3p cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi ti\u1ebfp c\u1eadn ng\u00e0nh Marketing. Ngo\u00e0i ra, chi ph\u00ed s\u1edf h\u1eefu b\u1ea3n c\u1ee9ng ch\u00ednh th\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i cao \u0111\u1ed1i v\u1edbi sinh vi\u00ean.<\/p>\n<h3>So s\u00e1nh gi\u00e1 tr\u1ecb \u1ee9ng d\u1ee5ng v\u1edbi b\u1ed9 s\u00e1ch Marketing Kotler<\/h3>\n<p>Khi nh\u1eafc \u0111\u1ebfn qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang ta th\u01b0\u1eddng nh\u1edb \u0111\u1ebfn b\u1ed9 s\u00e1ch <em>marketing management 15th ed pearson education<\/em> c\u1ee7a Gi\u00e1o s\u01b0 Philip Kotler. Vi\u1ec7c so s\u00e1nh gi\u1eefa hai t\u00e1c ph\u1ea9m n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n<p>S\u00e1ch <em>marketing management c\u1ee7a philip kotler v\u00e0 kevin lane keller<\/em> t\u1eadp trung v\u00e0o b\u1ee9c tranh chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3. B\u1ed9 s\u00e1ch n\u00e0y gi\u1ea3i th\u00edch doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec v\u00e0 t\u1ea1i sao ph\u1ea3i l\u00e0m nh\u01b0 v\u1eady. Trong khi \u0111\u00f3, cu\u1ed1n <strong>marketing research an applied orientation<\/strong> c\u1ee7a Malhotra \u0111i s\u00e2u v\u00e0o ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn thu th\u1eadp d\u1eef li\u1ec7u. C\u00f3 th\u1ec3 n\u00f3i, s\u00e1ch c\u1ee7a <em>p kotler marketing<\/em> cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng, c\u00f2n s\u00e1ch c\u1ee7a Malhotra cung c\u1ea5p c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c thi \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00f3.<\/p>\n<h2>2. Quy Tr\u00ecnh 6 B\u01b0\u1edbc Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng Chu\u1ea9n H\u00f3a Theo Naresh Malhotra<\/h2>\n<p>\u0110i\u1ec3m gi\u00e1 tr\u1ecb nh\u1ea5t trong cu\u1ed1n s\u00e1ch c\u1ee7a Malhotra ch\u00ednh l\u00e0 quy tr\u00ecnh 6 b\u01b0\u1edbc chu\u1ea9n h\u00f3a. Quy tr\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 tr\u00e1nh sai l\u1ec7ch th\u00f4ng tin.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-2-quy-trinh-6-buoc-nghien-cuu-thi-truong-c.jpg\" alt=\"Quy Tr\u00ecnh 6 B\u01b0\u1edbc Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng Chu\u1ea9n H\u00f3a Theo Naresh Malhotra\" width=\"800\" height=\"450\" \/><figcaption>Quy Tr\u00ecnh 6 B\u01b0\u1edbc Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng Chu\u1ea9n H\u00f3a Theo Naresh Malhotra<\/figcaption><\/figure>\n<h3>B\u01b0\u1edbc 1 &amp; 2: X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 v\u00e0 X\u00e2y d\u1ef1ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn<\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f2i h\u1ecfi nh\u00e0 nghi\u00ean c\u1ee9u ph\u1ea3i ph\u00e2n bi\u1ec7t r\u00f5 gi\u1eefa tri\u1ec7u ch\u1ee9ng kinh doanh v\u00e0 nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i. V\u00ed d\u1ee5, doanh thu gi\u1ea3m ch\u1ec9 l\u00e0 tri\u1ec7u ch\u1ee9ng, c\u00f2n s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n nghi\u00ean c\u1ee9u.<\/p>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u1ea5n \u0111\u1ec1, b\u01b0\u1edbc th\u1ee9 hai l\u00e0 x\u00e2y d\u1ef1ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn. \u0110o\u1ea1n n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u1ec1 xu\u1ea5t c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch, c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u v\u00e0 gi\u1ea3 thuy\u1ebft c\u1ea7n ki\u1ec3m \u0111\u1ecbnh. Vi\u1ec7c \u0111\u1eb7t \u0111\u00fang g\u00f3c nh\u00ecn ngay t\u1eeb \u0111\u1ea7u s\u1ebd gi\u00fap d\u1ef1 \u00e1n \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n<h3>B\u01b0\u1edbc 3 &amp; 4: L\u1eadp thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u v\u00e0 Thu th\u1eadp d\u1eef li\u1ec7u th\u1ef1c \u0111\u1ecba<\/h3>\n<p>B\u01b0\u1edbc th\u1ee9 ba t\u1eadp trung v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft cho to\u00e0n b\u1ed9 d\u1ef1 \u00e1n. B\u1ea1n c\u1ea7n quy\u1ebft \u0111\u1ecbnh s\u1ebd d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh hay \u0111\u1ecbnh l\u01b0\u1ee3ng, thi\u1ebft k\u1ebf b\u1ea3ng h\u1ecfi ra sao v\u00e0 ch\u1ecdn m\u1eabu nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Ti\u1ebfp theo, b\u01b0\u1edbc th\u1ee9 t\u01b0 l\u00e0 tri\u1ec3n khai thu th\u1eadp d\u1eef li\u1ec7u th\u1ef1c \u0111\u1ecba (Fieldwork). Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u1ec3m so\u00e1t nghi\u00eam ng\u1eb7t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi \u0111i thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng l\u00e0m sai l\u1ec7ch k\u1ebft qu\u1ea3. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 thu th\u1eadp d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng t\u1ea1i \u0111i\u1ec3m b\u00e1n \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn.<\/p>\n<h3>B\u01b0\u1edbc 5 &amp; 6: X\u1eed l\u00fd ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 So\u1ea1n th\u1ea3o b\u00e1o c\u00e1o<\/h3>\n<p>D\u1eef li\u1ec7u th\u00f4 sau khi thu th\u1eadp s\u1ebd \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch, m\u00e3 h\u00f3a v\u00e0 nh\u1eadp v\u00e0o c\u00e1c ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch th\u1ed1ng k\u00ea. \u1ede b\u01b0\u1edbc n\u0103m, c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao s\u1ebd bi\u1ebfn s\u1ed1 li\u1ec7u th\u00e0nh th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, b\u01b0\u1edbc s\u00e1u l\u00e0 tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 tr\u01b0\u1edbc ban qu\u1ea3n tr\u1ecb. M\u1ed9t b\u00e1o c\u00e1o xu\u1ea5t s\u1eafc kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c bi\u1ec3u \u0111\u1ed3 ph\u1ee9c t\u1ea1p. B\u00e1o c\u00e1o \u0111\u00f3 ph\u1ea3i \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<h2>3. Ph\u00e2n Lo\u1ea1i Thi\u1ebft K\u1ebf Nghi\u00ean C\u1ee9u: Kh\u00e1m Ph\u00e1, M\u00f4 T\u1ea3 V\u00e0 Nguy\u00ean Nh\u00e2n<\/h2>\n<p>Naresh Malhotra chia thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u th\u00e0nh ba nh\u00f3m ch\u00ednh. M\u1ed7i nh\u00f3m \u0111\u00e1p \u1ee9ng m\u1ed9t m\u1ee5c ti\u00eau kinh doanh ri\u00eang bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-3-phan-loai-thiet-ke-nghien-cuu-kham-pha-m.jpg\" alt=\"Ph\u00e2n Lo\u1ea1i Thi\u1ebft K\u1ebf Nghi\u00ean C\u1ee9u: Kh\u00e1m Ph\u00e1, M\u00f4 T\u1ea3 V\u00e0 Nguy\u00ean Nh\u00e2n\" width=\"800\" height=\"450\" \/><figcaption>Ph\u00e2n Lo\u1ea1i Thi\u1ebft K\u1ebf Nghi\u00ean C\u1ee9u: Kh\u00e1m Ph\u00e1, M\u00f4 T\u1ea3 V\u00e0 Nguy\u00ean Nh\u00e2n<\/figcaption><\/figure>\n<h3>Nghi\u00ean c\u1ee9u kh\u00e1m ph\u00e1 (Exploratory Research)<\/h3>\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u c\u00f2n ch\u01b0a r\u00f5 r\u00e0ng. M\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 t\u00ecm ki\u1ebfm g\u00f3c nh\u00ecn m\u1edbi, ph\u00e1t hi\u1ec7n b\u1ea3n ch\u1ea5t v\u1ea5n \u0111\u1ec1 v\u00e0 x\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m ph\u1ecfng v\u1ea5n chuy\u00ean gia, th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p. Doanh nghi\u1ec7p th\u01b0\u1eddng d\u00f9ng nghi\u00ean c\u1ee9u kh\u00e1m ph\u00e1 khi mu\u1ed1n th\u00e2m nh\u1eadp m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n<h3>Nghi\u00ean c\u1ee9u m\u00f4 t\u1ea3 (Descriptive Research)<\/h3>\n<p>Nghi\u00ean c\u1ee9u m\u00f4 t\u1ea3 nh\u1eb1m m\u1ee5c \u0111\u00edch kh\u1eafc h\u1ecda r\u00f5 n\u00e9t \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi: Ai? C\u00e1i g\u00ec? \u1ede \u0111\u00e2u? Khi n\u00e0o? v\u00e0 Nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>C\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng t\u1ea7n su\u1ea5t mua h\u00e0ng, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng ho\u1eb7c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean di\u1ec7n r\u1ed9ng. D\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c th\u01b0\u1eddng mang t\u00ednh \u0111\u1ea1i di\u1ec7n cao cho to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>Nghi\u00ean c\u1ee9u nguy\u00ean nh\u00e2n (Causal Research)<\/h3>\n<p>\u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 nghi\u00ean c\u1ee9u cao nh\u1ea5t nh\u1eb1m ch\u1ee9ng minh m\u1ed1i quan h\u1ec7 nguy\u00ean nh\u00e2n &#8211; k\u1ebft qu\u1ea3. Nh\u00e0 nghi\u00ean c\u1ee9u s\u1ebd thay \u0111\u1ed5i m\u1ed9t ho\u1eb7c nhi\u1ec1u bi\u1ebfn \u0111\u1ed9c l\u1eadp \u0111\u1ec3 quan s\u00e1t s\u1ef1 thay \u0111\u1ed5i c\u1ee7a bi\u1ebfn ph\u1ee5 thu\u1ed9c.<\/p>\n<p>V\u00ed d\u1ee5, doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n A\/B testing v\u1ec1 gi\u00e1 b\u00e1n ho\u1eb7c h\u00ecnh \u1ea3nh hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n. T\u1eeb \u0111\u00f3, h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ebfn doanh s\u1ed1 th\u1ef1c t\u1ebf.<\/p>\n<h3>B\u1ea3ng so s\u00e1nh 3 thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u<\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng t\u1ed5ng h\u1ee3p gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p:<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"8\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Nghi\u00ean c\u1ee9u kh\u00e1m ph\u00e1<\/th>\n<th>Nghi\u00ean c\u1ee9u m\u00f4 t\u1ea3<\/th>\n<th>Nghi\u00ean c\u1ee9u nguy\u00ean nh\u00e2n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>M\u1ee5c \u0111\u00edch<\/strong><\/td>\n<td>Kh\u00e1m ph\u00e1 \u00fd t\u01b0\u1edfng v\u00e0 g\u00f3c nh\u00ecn m\u1edbi<\/td>\n<td>M\u00f4 t\u1ea3 \u0111\u1eb7c \u0111i\u1ec3m ho\u1eb7c ch\u1ee9c n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/td>\n<td>X\u00e1c \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 nguy\u00ean nh\u00e2n &#8211; k\u1ebft qu\u1ea3<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0110\u1eb7c \u0111i\u1ec3m<\/strong><\/td>\n<td>Linh ho\u1ea1t, kh\u00f4ng kh\u00e9p k\u00edn<\/td>\n<td>C\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, l\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc<\/td>\n<td>Thao t\u00e1c tr\u00ean c\u00e1c bi\u1ebfn \u0111\u1ed9c l\u1eadp<\/td>\n<\/tr>\n<tr>\n<td><strong>Ph\u01b0\u01a1ng ph\u00e1p<\/strong><\/td>\n<td>Ph\u1ecfng v\u1ea5n s\u00e2u, th\u1ea3o lu\u1eadn nh\u00f3m<\/td>\n<td>Kh\u1ea3o s\u00e1t di\u1ec7n r\u1ed9ng, quan s\u00e1t<\/td>\n<td>Th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng, A\/B Testing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>4. Ph\u01b0\u01a1ng Ph\u00e1p Thu Th\u1eadp D\u1eef Li\u1ec7u, Thi\u1ebft K\u1ebf B\u1ea3ng H\u1ecfi V\u00e0 Ch\u1ecdn M\u1eabu Hi\u1ec7u Qu\u1ea3<\/h2>\n<p>M\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u ch\u1ec9 \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng khi ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u00e0i b\u1ea3n. Malhotra \u0111\u00e3 d\u00e0nh nhi\u1ec1u ch\u01b0\u01a1ng s\u00e1ch \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft ph\u1ea7n n\u00e0y.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-4-phuong-phap-thu-thap-du-lieu-thiet-ke-ba.jpg\" alt=\"Ph\u01b0\u01a1ng Ph\u00e1p Thu Th\u1eadp D\u1eef Li\u1ec7u, Thi\u1ebft K\u1ebf B\u1ea3ng H\u1ecfi V\u00e0 Ch\u1ecdn M\u1eabu Hi\u1ec7u Qu\u1ea3\" width=\"800\" height=\"450\" \/><figcaption>Ph\u01b0\u01a1ng Ph\u00e1p Thu Th\u1eadp D\u1eef Li\u1ec7u, Thi\u1ebft K\u1ebf B\u1ea3ng H\u1ecfi V\u00e0 Ch\u1ecdn M\u1eabu Hi\u1ec7u Qu\u1ea3<\/figcaption><\/figure>\n<h3>K\u1ebft h\u1ee3p \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh gi\u00fap gi\u1ea3i th\u00edch l\u00fd do \u0111\u1eb1ng sau h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng cung c\u1ea5p con s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ee9ng minh quy m\u00f4 c\u1ee7a h\u00e0nh vi \u0111\u00f3. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ph\u1ecfng v\u1ea5n s\u00e2u v\u00e0 kh\u1ea3o s\u00e1t di\u1ec7n r\u1ed9ng mang l\u1ea1i c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n nh\u1ea5t.<\/p>\n<h3>K\u1ef9 thu\u1eadt thi\u1ebft k\u1ebf b\u1ea3ng h\u1ecfi khoa h\u1ecdc<\/h3>\n<p>Thi\u1ebft k\u1ebf b\u1ea3ng h\u1ecfi l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt l\u1eabn khoa h\u1ecdc. B\u1ea1n c\u1ea7n tr\u00e1nh tuy\u1ec7t \u0111\u1ed1i c\u00e1c c\u00e2u h\u1ecfi mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng ho\u1eb7c g\u00e2y hi\u1ec3u l\u1ea7m. Ngo\u00e0i ra, th\u1ee9 t\u1ef1 c\u00e2u h\u1ecfi ph\u1ea3i \u0111i t\u1eeb t\u1ed5ng quan \u0111\u1ebfn chi ti\u1ebft \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 d\u00e0i b\u1ea3ng h\u1ecfi s\u1ebd gi\u00fap n\u00e2ng cao \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh.<\/p>\n<h3>Chi\u1ebfn l\u01b0\u1ee3c ch\u1ecdn m\u1eabu chu\u1ea9n x\u00e1c<\/h3>\n<p>S\u00e1ch ph\u00e2n bi\u1ec7t r\u00f5 hai nh\u00f3m ch\u1ecdn m\u1eabu ch\u00ednh trong th\u1ef1c ti\u1ec5n:<\/p>\n<ul>\n<li><strong>Ch\u1ecdn m\u1eabu x\u00e1c su\u1ea5t:<\/strong> M\u1ecdi ph\u1ea7n t\u1eed \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c ch\u1ecdn nh\u01b0 nhau (ng\u1eabu nhi\u00ean \u0111\u01a1n gi\u1ea3n, ph\u00e2n t\u1ea7ng). Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p suy r\u1ed9ng k\u1ebft qu\u1ea3 ra to\u00e0n b\u1ed9 t\u1ed5ng th\u1ec3.<\/li>\n<li><strong>Ch\u1ecdn m\u1eabu phi x\u00e1c su\u1ea5t:<\/strong> Ch\u1ecdn m\u1eabu thu\u1eadn ti\u1ec7n ho\u1eb7c \u0111\u1ecbnh m\u1ee9c. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u01b0ng kh\u1ea3 n\u0103ng \u0111\u1ea1i di\u1ec7n th\u1ea5p h\u01a1n.<\/li>\n<\/ul>\n<h3>C\u00e1ch h\u1ea1n ch\u1ebf c\u00e1c sai s\u1ed1 trong nghi\u00ean c\u1ee9u<\/h3>\n<p>Sai s\u1ed1 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n t\u1eeb ph\u00eda ng\u01b0\u1eddi \u0111i ph\u1ecfng v\u1ea5n ho\u1eb7c ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. \u0110\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y, doanh nghi\u1ec7p n\u00ean t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c t\u1ea1i \u0111i\u1ec3m b\u00e1n gi\u00fap lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<h2>5. \u1ee8ng D\u1ee5ng K\u1ebft Qu\u1ea3 Nghi\u00ean C\u1ee9u V\u00e0o Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng V\u00e0 Marketing B2B<\/h2>\n<p>D\u1eef li\u1ec7u nghi\u00ean c\u1ee9u ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110\u1eb7c bi\u1ec7t trong k\u1ef7 nguy\u00ean s\u1ed1, vi\u1ec7c k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u1ed5ng l\u1ed3.<\/p>\n<h3>T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) v\u1edbi Digital Display<\/h3>\n<p>Khi doanh nghi\u1ec7p thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111i\u1ec3m b\u00e1n tr\u1edf n\u00ean v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n. Th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 linh ho\u1ea1t thay \u0111\u1ed5i theo th\u1eddi gian v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem.<\/p>\n<p>V\u00ed d\u1ee5, c\u00e1c d\u00f2ng m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o ch\u00e2n \u0111\u1ee9ng ho\u1eb7c m\u00e0n h\u00ecnh treo t\u01b0\u1eddng th\u1ebf h\u1ec7 m\u1edbi cho ph\u00e9p doanh nghi\u1ec7p tr\u00ecnh chi\u1ebfu c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng s\u1eafc n\u00e9t. D\u1eef li\u1ec7u nghi\u00ean c\u1ee9u s\u1ebd ch\u1ec9 ra ch\u00ednh x\u00e1c khung gi\u1edd n\u00e0o n\u00ean hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u1ec3 \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-9637 status-publish first instock product_cat-man-hinh-quang-cao-chan-dung product_cat-man-hinh-cam-ung product_cat-man-hinh-quang-cao product_cat-man-hinh-quang-cao-chan-dung-cam-ung has-post-thumbnail taxable shipping-taxable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao\/\" aria-label=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch - C\u1ea5u H\u00ecnh Cao\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch \u2013 C\u1ea5u H\u00ecnh Cao\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch \u2013 C\u1ea5u H\u00ecnh Cao\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch \u2013 C\u1ea5u H\u00ecnh Cao 1\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch \u2013 C\u1ea5u H\u00ecnh Cao 1\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tMHQC Ch\u00e2n \u0110\u1ee9ng\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch &#8211; C\u1ea5u H\u00ecnh Cao<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">4K<\/span><span class=\"product-label\">4GB RAM<\/span><span class=\"product-label\">32GB ROM<\/span><span class=\"product-label\">Android<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<p>Ngo\u00e0i ra, vi\u1ec7c t\u00edch h\u1ee3p Kiosk t\u1ef1 ph\u1ee5c v\u1ee5 c\u1ea3m \u1ee9ng gi\u00fap doanh nghi\u1ec7p v\u1eeba thu th\u1eadp ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng ngay t\u1ea1i ch\u1ed7, v\u1eeba r\u00fat ng\u1eafn th\u1eddi gian ch\u1edd \u0111\u1ee3i. \u0110i\u1ec1u n\u00e0y c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT).<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-11133 status-publish first instock product_cat-may-pos-ban-hang product_cat-may-kiosk-ban-hang has-post-thumbnail taxable shipping-taxable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/kiosk-tu-phuc-vu-de-2-chan-32-inch\/\" aria-label=\"Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-2-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch 2\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-2-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-2-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-2-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-2-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-2-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-2.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tPOS machine\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/kiosk-tu-phuc-vu-de-2-chan-32-inch\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">32 INCH<\/span><span class=\"product-label\">FHD<\/span><span class=\"product-label\">300 NITS<\/span><span class=\"product-label\">ANDROID 14<\/span><span class=\"product-label\">QU\u00c9T QR<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h3>\u1ee8ng d\u1ee5ng nghi\u00ean c\u1ee9u trong m\u1ea3ng B2B v\u00e0 c\u00f4ng ngh\u1ec7<\/h3>\n<p>Kh\u00e1c v\u1edbi th\u1ecb tr\u01b0\u1eddng B2C, quy tr\u00ecnh mua h\u00e0ng B2B ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u b\u00ean. Do \u0111\u00f3, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B c\u1ea7n t\u1eadp trung v\u00e0o h\u00e0nh tr\u00ecnh quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c l\u1eafp \u0111\u1eb7t c\u00e1c thi\u1ebft b\u1ecb hi\u1ec3n th\u1ecb chuy\u00ean d\u1ee5ng t\u1ea1i v\u0103n ph\u00f2ng hay chu\u1ed7i c\u1eeda h\u00e0ng gi\u00fap n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p trong m\u1eaft \u0111\u1ed1i t\u00e1c.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-10306 status-publish first instock product_cat-man-hinh-quang-cao product_cat-mhqc-treo-tuong product_cat-treo-tuong-sieu-mong has-post-thumbnail taxable shipping-taxable purchasable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-500-nits\/\" aria-label=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits 1\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits 1\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"ux-swatches ux-swatches-in-loop ux-swatches--small\"><div class=\"ux-swatch ux-swatch--color\" data-image-src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg\" data-image-srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k.jpg 1000w\" data-image-sizes=\"(max-width: 300px) 100vw, 300px\" data-attribute_name=\"attribute_pa_mau-sac\" data-value=\"den\" ><span class=\"ux-swatch__color ux-swatch__color--single-color\" style=\"--swatch-color: #000000\"><\/span><span class=\"ux-swatch__text\">Black<\/span><\/div><\/div><div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tAdvertising screen\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-500-nits\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">4K<\/span><span class=\"product-label\">Android 14<\/span><span class=\"product-label\">4GB RAM<\/span><span class=\"product-label\">32GB ROM<\/span><span class=\"product-label\">SLIM<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h3>K\u1ebft h\u1ee3p t\u01b0 duy Malhotra v\u1edbi c\u00e1c xu h\u01b0\u1edbng Marketing m\u1edbi nh\u1ea5t<\/h3>\n<p>Hi\u1ec7n nay, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c kh\u00e1i ni\u1ec7m nh\u01b0 <em>marketing 70 philip kotler<\/em> hay <em>marketing 80 philip kotler<\/em> \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh kinh doanh. 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T\u00f3m t\u1eaft quy tr\u00ecnh 6 b\u01b0\u1edbc v\u00e0 \u1ee9ng d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf.","_genseo_focus_keyword":"marketing research an applied orientation","_genseo_secondary_keywords":["marketing research an applied orientation","nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng","s\u00e1ch marketing research an applied orientation","ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Naresh Malhotra","quy tr\u00ecnh nghi\u00ean c\u1ee9u marketing","t\u00f3m t\u1eaft marketing research an applied orientation","\u1ee9ng d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong doanh nghi\u1ec7p","marketing kotler","marketing philip kotler","p kotler marketing","marketing management 15th ed","marketing management 15th ed pearson education","marketing management c\u1ee7a philip kotler v\u00e0 kevin lane keller","marketing research an applied orientation 7th edition pdf"],"_genseo_og_image":"","_genseo_og_image_id":12163,"_genseo_schema_type":"Article","_genseo_canonical_url":"","_genseo_robots":"index","_genseo_source":"genseo-desktop","_genseo_source_video":"","_genseo_search_intent":"informational","_genseo_word_count":2410,"_genseo_reading_time":13,"_genseo_published_at":"","_genseo_kwplan_id":"kwplan_13a87492-b631-444e-8b47-1aea123317b9","_genseo_kwplan_item_id":"kwitem_4af6cd27-76d9-448a-9c73-a07d21c77b7a","_genseo_rewritten_at":"","_genseo_rewrite_version":0,"_genseo_rewrite_source":"","_genseo_original_word_count":0,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-12171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-man-hinh"],"acf":[],"_links":{"self":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/comments?post=12171"}],"version-history":[{"count":6,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12171\/revisions"}],"predecessor-version":[{"id":14543,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12171\/revisions\/14543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media\/12163"}],"wp:attachment":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media?parent=12171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/categories?post=12171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/tags?post=12171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}