{"id":12247,"date":"2026-08-07T08:00:00","date_gmt":"2026-08-07T01:00:00","guid":{"rendered":"https:\/\/adszone.vn\/?p=12247"},"modified":"2026-08-18T08:25:40","modified_gmt":"2026-08-18T01:25:40","slug":"marketing-myopia-la-gi","status":"publish","type":"post","link":"https:\/\/adszone.vn\/en\/marketing-myopia-la-gi\/","title":{"rendered":"Marketing Myopia l\u00e0 g\u00ec? B\u1eaby c\u1eadn th\u1ecb trong ti\u1ebfp th\u1ecb"},"content":{"rendered":"<p>T\u1ea1i sao nh\u1eefng &#8220;g\u00e3 kh\u1ed5ng l\u1ed3&#8221; t\u1eebng th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng nh\u01b0 Kodak hay Nokia l\u1ea1i c\u00f3 th\u1ec3 s\u1ee5p \u0111\u1ed5 nhanh ch\u00f3ng ch\u1ec9 trong m\u1ed9t th\u1eddi gian ng\u1eafn? Th\u1ef1c t\u1ebf, nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o qu\u00e1 t\u1eadp trung ho\u00e0n thi\u1ec7n t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m m\u00e0 qu\u00ean m\u1ea5t nhu c\u1ea7u c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi mua. Sai l\u1ea7m n\u00e0y \u0111\u1ea9y doanh nghi\u1ec7p v\u00e0o nguy c\u01a1 di\u1ec7t vong v\u00ec c\u0103n b\u1ec7nh c\u1eadn th\u1ecb ti\u1ebfp th\u1ecb. V\u1eady <strong><a href=\"https:\/\/adszone.vn\/en\/marketing-myopia-la-gi\/\">marketing myopia l\u00e0 g\u00ec<\/a><\/strong> v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p tho\u00e1t kh\u1ecfi b\u1eaby t\u01b0 duy nguy hi\u1ec3m n\u00e0y?<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft kh\u00e1i ni\u1ec7m, nguy\u00ean nh\u00e2n v\u00e0 cung c\u1ea5p b\u1ed9 gi\u1ea3i ph\u00e1p 5 b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n<h2 id=\"cau-hoi-marketing-myopia-la-gi\">1. Marketing Myopia l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n v\u00e0 ngu\u1ed3n g\u1ed1c<\/h2>\n<p>Kh\u00e1i ni\u1ec7m <strong>marketing myopia l\u00e0 g\u00ec<\/strong> (b\u1ec7nh c\u1eadn th\u1ecb trong ti\u1ebfp th\u1ecb) ch\u1ec9 hi\u1ec7n t\u01b0\u1ee3ng doanh nghi\u1ec7p qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3. Doanh nghi\u1ec7p qu\u00ean m\u1ea5t vi\u1ec7c th\u1ecfa m\u00e3n nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3, h\u1ecd nh\u00ecn th\u1ecb tr\u01b0\u1eddng qua m\u1ed9t g\u00f3c nh\u00ecn h\u1eb9p, ch\u1ec9 th\u1ea5y t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m ch\u1ee9 kh\u00f4ng th\u1ea5y gi\u1ea3i ph\u00e1p d\u00e0i h\u1ea1n.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-1-marketing-myopia-la-gi-khai-niem-can-ban.jpg\" alt=\"Marketing Myopia l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n v\u00e0 ngu\u1ed3n g\u1ed1c\" width=\"800\" height=\"450\" \/><figcaption>Marketing Myopia l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n v\u00e0 ngu\u1ed3n g\u1ed1c<\/figcaption><\/figure>\n<p>Thu\u1eadt ng\u1eef n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb b\u00e0i b\u00e1o kinh \u0111i\u1ec3n xu\u1ea5t b\u1ea3n n\u0103m 1960 c\u1ee7a Gi\u00e1o s\u01b0 Theodore Levitt tr\u00ean t\u1ea1p ch\u00ed Harvard Business Review. T\u00e1c gi\u1ea3 \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00e1c c\u00f4ng ty th\u01b0\u1eddng b\u1ecb ph\u00e1 s\u1ea3n kh\u00f4ng ph\u1ea3i v\u00ec th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a. Ng\u01b0\u1ee3c l\u1ea1i, l\u00fd do ch\u00ednh l\u00e0 s\u1ef1 th\u1ea5t b\u1ea1i trong t\u01b0 duy qu\u1ea3n tr\u1ecb c\u1ee7a c\u1ea5p l\u00e3nh \u0111\u1ea1o.<\/p>\n<h3>M\u1ed1i li\u00ean h\u1ec7 v\u1edbi n\u1ec1n t\u1ea3ng marketing c\u01a1 b\u1ea3n<\/h3>\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, ch\u00fang ta c\u1ea7n quay v\u1ec1 v\u1edbi <strong>marketing foundation l\u00e0 g\u00ec<\/strong> trong qu\u1ea3n tr\u1ecb kinh doanh. Trong ki\u1ebfn th\u1ee9c <strong>marketing c\u01a1 b\u1ea3n<\/strong>, b\u1ea3n ch\u1ea5t c\u1ee7a ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ecm c\u00e1ch \u0111\u1ea9y h\u00e0ng \u0111i b\u1eb1ng m\u1ecdi gi\u00e1. <strong>Marketing c\u0103n b\u1ea3n<\/strong> t\u1eadp trung v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p th\u1ecfa m\u00e3n nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng th\u1eafc m\u1eafc <strong>marketing ti\u1ebfng vi\u1ec7t l\u00e0 g\u00ec<\/strong> hay <strong>marketing vi\u1ebft t\u1eaft l\u00e0 g\u00ec<\/strong>. Th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 t\u1eeb ti\u1ebfng Vi\u1ec7t duy nh\u1ea5t n\u00e0o thay th\u1ebf ho\u00e0n to\u00e0n \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m n\u00e0y. Ti\u1ebfp th\u1ecb bao g\u1ed3m chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i \u0111\u1ebfn truy\u1ec1n th\u00f4ng. Hi\u1ec3u \u0111\u00fang <strong>marketing l\u00e0 g\u00ec vai tr\u00f2<\/strong> c\u1ee7a n\u00f3 ra sao s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng chu\u1ea9n x\u00e1c.<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1eafc m\u1eafc <strong>marketing l\u00e0m nh\u1eefng g\u00ec<\/strong>, c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf qu\u1ea3ng c\u00e1o. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y qu\u1ea3n tr\u1ecb to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho c\u1ea3 hai b\u00ean.<\/p>\n<h2>2. T\u01b0 duy Product-Centric vs Customer-Centric: S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i<\/h2>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1eafc b\u1eaby c\u1eadn th\u1ecb n\u1eb1m \u1edf \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0 duy. Nh\u00ecn chung, s\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb l\u1ea5y s\u1ea3n ph\u1ea9m l\u00e0m trung t\u00e2m (Product-Centric) sang l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m (Customer-Centric) quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-2-tu-duy-product-centric-vs-customer-centr.jpg\" alt=\"T\u01b0 duy Product-Centric vs Customer-Centric: S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i\" width=\"800\" height=\"450\" \/><figcaption>T\u01b0 duy Product-Centric vs Customer-Centric: S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i<\/figcaption><\/figure>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh c\u1ee5 th\u1ec3 gi\u1eefa hai t\u01b0 duy n\u00e0y:<\/p>\n<ul>\n<li><strong>Product-Centric:<\/strong> T\u1eadp trung c\u1ea3i ti\u1ebfn t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3. M\u1ee5c ti\u00eau l\u00e0 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra. G\u00f3c nh\u00ecn b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 doanh nghi\u1ec7p.<\/li>\n<li><strong>Customer-Centric:<\/strong> T\u1eadp trung gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n c\u1ee7a ng\u01b0\u1eddi mua. M\u1ee5c ti\u00eau l\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. G\u00f3c nh\u00ecn b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<h3>B\u00e0i h\u1ecdc t\u1eeb ng\u00e0nh \u0111\u01b0\u1eddng s\u1eaft M\u1ef9<\/h3>\n<p>Gi\u00e1o s\u01b0 Theodore Levitt \u0111\u00e3 \u0111\u01b0a ra v\u00ed d\u1ee5 kinh \u0111i\u1ec3n v\u1ec1 ng\u00e0nh \u0111\u01b0\u1eddng s\u1eaft M\u1ef9. C\u00e1c t\u1eadp \u0111o\u00e0n \u0111\u01b0\u1eddng s\u1eaft \u0111\u00e3 suy tho\u00e1i nghi\u00eam tr\u1ecdng v\u00ec h\u1ecd cho r\u1eb1ng m\u00ecnh \u0111ang l\u00e0m &#8220;kinh doanh \u0111\u01b0\u1eddng s\u1eaft&#8221;. T\u1ee9c l\u00e0 h\u1ecd t\u1eadp trung v\u00e0o t\u00e0u h\u1ecfa v\u00e0 \u0111\u01b0\u1eddng ray.<\/p>\n<p>Tuy nhi\u00ean, s\u1ef1 th\u1eadt l\u00e0 h\u1ecd \u0111ang l\u00e0m &#8220;kinh doanh v\u1eadn t\u1ea3i&#8221;. Khi \u00f4 t\u00f4 v\u00e0 m\u00e1y bay xu\u1ea5t hi\u1ec7n, kh\u00e1ch h\u00e0ng chuy\u1ec3n sang ph\u01b0\u01a1ng ti\u1ec7n m\u1edbi ti\u1ec7n l\u1ee3i h\u01a1n. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1eddng s\u1eaft \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00ec qu\u00e1 trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m c\u0169.<\/p>\n<p>V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i. Thay v\u00ec h\u1ecfi &#8220;Ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m g\u00ec?&#8221;, h\u00e3y h\u1ecfi &#8220;Kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n gi\u1ea3i ph\u00e1p g\u00ec cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd?&#8221;.<\/p>\n<h2>3. C\u00e1c nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i d\u1eabn \u0111\u1ebfn sai l\u1ea7m Marketing Myopia<\/h2>\n<p>Hi\u1ec7n t\u01b0\u1ee3ng c\u1eadn th\u1ecb ti\u1ebfp th\u1ecb kh\u00f4ng t\u1ef1 nhi\u00ean xu\u1ea5t hi\u1ec7n. M\u1eaft b\u1eaby n\u00e0y th\u01b0\u1eddng b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng ni\u1ec1m tin sai l\u1ea7m t\u00edch t\u1ee5 l\u00e2u ng\u00e0y trong b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-3-cac-nguyen-nhan-cot-loi-dan-den-sai-lam-.jpg\" alt=\"C\u00e1c nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i d\u1eabn \u0111\u1ebfn sai l\u1ea7m Marketing Myopia\" width=\"800\" height=\"450\" \/><figcaption>C\u00e1c nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i d\u1eabn \u0111\u1ebfn sai l\u1ea7m Marketing Myopia<\/figcaption><\/figure>\n<h3>T\u1ef1 tin th\u00e1i qu\u00e1 v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd qu\u00e1 xu\u1ea5t s\u1eafc. H\u1ecd cho r\u1eb1ng s\u1ea3n ph\u1ea9m t\u1ed1t s\u1ebd t\u1ef1 b\u00e1n \u0111\u01b0\u1ee3c m\u00e0 kh\u00f4ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn bi\u1ebfn \u0111\u1ed9ng xung quanh. S\u1ef1 t\u1ef1 tin n\u00e0y khi\u1ebfn h\u1ecd nh\u1eafm m\u1eaft tr\u01b0\u1edbc c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p th\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh sai l\u1ea7m r\u1eb1ng kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p n\u00e0o thay th\u1ebf \u0111\u01b0\u1ee3c m\u00ecnh. H\u1ecd ngh\u0129 m\u00ecnh gi\u1eef v\u1ecb th\u1ebf \u0111\u1ed9c t\u00f4n m\u00e3i m\u00e3i. Do \u0111\u00f3, h\u1ecd ho\u00e0n to\u00e0n b\u1ea5t ng\u1edd khi c\u00e1c \u0111\u1ed1i th\u1ee7 ngo\u00e0i ng\u00e0nh xu\u1ea5t hi\u1ec7n v\u00e0 c\u01b0\u1edbp m\u1ea5t th\u1ecb ph\u1ea7n.<\/p>\n<h3>T\u1eadp trung v\u00e0o quy m\u00f4 s\u1ea3n xu\u1ea5t thay v\u00ec th\u1ecb hi\u1ebfu<\/h3>\n<p>\u0110\u1eb7c bi\u1ec7t, nhi\u1ec1u c\u1ea5p qu\u1ea3n l\u00fd qu\u00e1 t\u1eadp trung v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t \u0111\u1ec3 gi\u1ea3m chi ph\u00ed c\u1ed1 \u0111\u1ecbnh tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb. H\u1ecd t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh nh\u01b0ng l\u1ea1i qu\u00ean m\u1ea5t th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i. S\u1ea3n xu\u1ea5t th\u1eadt nhi\u1ec1u m\u1ed9t m\u1eb7t h\u00e0ng kh\u00f4ng c\u00f2n ai mu\u1ed1n mua l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t d\u1eabn \u0111\u1ebfn ph\u00e1 s\u1ea3n.<\/p>\n<p>Ngo\u00e0i ra, sai l\u1ea7m c\u00f2n \u0111\u1ebfn t\u1eeb vi\u1ec7c l\u00e3nh \u0111\u1ea1o kh\u00f4ng n\u1eafm r\u00f5 <strong>marketing g\u1ed3m nh\u1eefng m\u1ea3ng n\u00e0o<\/strong>. H\u1ecd xem ti\u1ebfp th\u1ecb ch\u1ec9 l\u00e0 b\u1ed9 ph\u1eadn ch\u1ea1y qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n. H\u1ecd kh\u00f4ng cho ti\u1ebfp th\u1ecb tham gia v\u00e0o qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&amp;D) chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/p>\n<h2>4. B\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 t\u1eeb c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 Marketing Myopia<\/h2>\n<p>L\u1ecbch s\u1eed kinh doanh th\u1ebf gi\u1edbi \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u \u0111\u1ebf ch\u1ebf s\u1ee5p \u0111\u1ed5 ch\u1ec9 v\u00ec v\u01b0\u1edbng v\u00e0o c\u0103n b\u1ec7nh c\u1eadn th\u1ecb n\u00e0y. B\u00e0i h\u1ecdc t\u1eeb h\u1ecd v\u1eabn c\u00f2n nguy\u00ean gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-4-bai-hoc-dat-gia-tu-cac-vi-du-thuc-te-ve-.jpg\" alt=\"B\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 t\u1eeb c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 Marketing Myopia\" width=\"800\" height=\"450\" \/><figcaption>B\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 t\u1eeb c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 Marketing Myopia<\/figcaption><\/figure>\n<h3>Kodak v\u00e0 s\u1ef1 b\u1ea3o th\u1ee7 v\u1edbi phim \u1ea3nh<\/h3>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, Kodak ch\u00ednh l\u00e0 b\u00ean ph\u00e1t minh ra m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1975. Tuy nhi\u00ean, ban l\u00e3nh \u0111\u1ea1o \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh c\u1ea5t c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0o t\u1ee7 s\u1eaft. L\u00fd do l\u00e0 h\u1ecd s\u1ee3 n\u00f3 s\u1ebd gi\u1ebft ch\u1ebft m\u1ea3ng kinh doanh cu\u1ed9n phim \u0111ang mang l\u1ea1i l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3.<\/p>\n<p>K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c \u0111\u00e3 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1. Kodak t\u1eeb v\u1ecb th\u1ebf th\u1ed1ng tr\u1ecb ho\u00e0n to\u00e0n b\u1ecb n\u1ed9p \u0111\u01a1n ph\u00e1 s\u1ea3n v\u00e0o n\u0103m 2012.<\/p>\n<h3>Nokia v\u00e0 s\u1ef1 ch\u1eadm ch\u00e2n trong cu\u1ed9c \u0111ua Smartphone<\/h3>\n<p>Th\u1ef1c t\u1ebf, Nokia t\u1eebng chi\u1ebfm h\u01a1n 40% th\u1ecb ph\u1ea7n \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng to\u00e0n c\u1ea7u. H\u1ecd r\u1ea5t gi\u1ecfi trong vi\u1ec7c s\u1ea3n xu\u1ea5t nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i ph\u1ea7n c\u1ee9ng si\u00eau b\u1ec1n v\u1edbi pin d\u00f9ng nhi\u1ec1u ng\u00e0y.<\/p>\n<p>Tuy nhi\u00ean, Nokia \u0111\u00e3 \u0111\u00e1nh gi\u00e1 th\u1ea5p t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u1ec7 \u0111i\u1ec1u h\u00e0nh th\u00f4ng minh v\u00e0 tr\u1ea3i nghi\u1ec7m ph\u1ea7n m\u1ec1m. Khi iPhone v\u00e0 Android xu\u1ea5t hi\u1ec7n, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 mu\u1ed1n nghe g\u1ecdi. H\u1ecd mu\u1ed1n m\u1ed9t thi\u1ebft b\u1ecb gi\u1ea3i tr\u00ed \u0111a n\u0103ng. Nokia \u0111\u00e3 nh\u1eadn th\u1ea5t b\u1ea1i chua ch\u00e1t v\u00ec ch\u1eadm thay \u0111\u1ed5i.<\/p>\n<h3>Blockbuster t\u1eeb ch\u1ed1i \u0111\u1ec1 ngh\u1ecb h\u1ee3p t\u00e1c c\u1ee7a Netflix<\/h3>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh kh\u00e1c l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng cho thu\u00ea b\u0103ng \u0111\u0129a Blockbuster. N\u0103m 2000, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Netflix \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t b\u00e1n l\u1ea1i c\u00f4ng ty cho Blockbuster v\u1edbi gi\u00e1 50 tri\u1ec7u USD.<\/p>\n<p>M\u1eb7t kh\u00e1c, Blockbuster \u0111\u00e3 t\u1eeb ch\u1ed1i v\u00ec qu\u00e1 t\u1ef1 tin v\u00e0o m\u1ea1ng l\u01b0\u1edbi h\u00e0ng ngh\u00ecn c\u1eeda h\u00e0ng v\u1eadt l\u00fd c\u1ee7a m\u00ecnh. Cu\u1ed1i c\u00f9ng, d\u1ecbch v\u1ee5 xem phim tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Blockbuster ph\u00e1 s\u1ea3n, c\u00f2n Netflix tr\u1edf th\u00e0nh g\u00e3 kh\u1ed5ng l\u1ed3 truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u.<\/p>\n<h2>5. Marketing Myopia trong ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec3n th\u1ecb B2B<\/h2>\n<p>Kh\u00f4ng ch\u1ec9 c\u00e1c doanh nghi\u1ec7p B2C, nh\u1eefng c\u00f4ng ty cung c\u1ea5p gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 B2B c\u0169ng r\u1ea5t d\u1ec5 r\u01a1i v\u00e0o b\u1eaby c\u1eadn th\u1ecb. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong ng\u00e0nh thi\u1ebft b\u1ecb hi\u1ec3n th\u1ecb v\u00e0 m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng.<\/p>\n<h3>B\u1eaby b\u00e1n ph\u1ea7n c\u1ee9ng \u0111\u01a1n thu\u1ea7n<\/h3>\n<p>C\u1ee5 th\u1ec3, nhi\u1ec1u \u0111\u01a1n v\u1ecb ph\u00e2n ph\u1ed1i ch\u1ec9 t\u1eadp trung b\u00e1n m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o (Digital Signage), m\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c hay Kiosk nh\u01b0 nh\u1eefng thi\u1ebft b\u1ecb v\u1eadt l\u00fd. H\u1ecd mi\u00eau t\u1ea3 d\u1ea3i s\u1ea3n ph\u1ea9m b\u1eb1ng \u0111\u1ed9 ph\u00e2n gi\u1ea3i, \u0111\u1ed9 s\u00e1ng nits hay \u0111\u1ed9 m\u1ecfng khung vi\u1ec1n. Nh\u01b0ng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p kh\u00f4ng mua m\u00e0n h\u00ecnh ch\u1ec9 \u0111\u1ec3 treo l\u00ean t\u01b0\u1eddng.<\/p>\n<p>Kh\u00e1ch h\u00e0ng mua thi\u1ebft b\u1ecb \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n truy\u1ec1n th\u00f4ng \u0111i\u1ec3m b\u00e1n, thu h\u00fat \u00e1nh nh\u00ecn v\u00e0 t\u0103ng doanh s\u1ed1. N\u1ebfu ch\u1ec9 t\u1eadp trung b\u00e1n ph\u1ea7n c\u1ee9ng, doanh nghi\u1ec7p s\u1ebd r\u01a1i v\u00e0o cu\u1ed9c chi\u1ebfn gi\u00e1 r\u1ebb n\u1ea3y l\u1eeda.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1, c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd CMS c\u0169ng hay m\u1eafc l\u1ed7i n\u00e0y. H\u1ecd b\u1ed5 sung h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p m\u00e0 qu\u00ean m\u1ea5t t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng k\u00e9m khi\u1ebfn h\u1ec7 th\u1ed1ng b\u1ecb b\u1ecf h\u1ed1ng.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-10306 status-publish first instock product_cat-man-hinh-quang-cao product_cat-mhqc-treo-tuong product_cat-treo-tuong-sieu-mong has-post-thumbnail taxable shipping-taxable purchasable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-500-nits\/\" aria-label=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits 1\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits 1\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"ux-swatches ux-swatches-in-loop ux-swatches--small\"><div class=\"ux-swatch ux-swatch--color\" data-image-src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg\" data-image-srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k.jpg 1000w\" data-image-sizes=\"(max-width: 300px) 100vw, 300px\" data-attribute_name=\"attribute_pa_mau-sac\" data-value=\"den\" ><span class=\"ux-swatch__color ux-swatch__color--single-color\" style=\"--swatch-color: #000000\"><\/span><span class=\"ux-swatch__text\">Black<\/span><\/div><\/div><div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tAdvertising screen\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-500-nits\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">4K<\/span><span class=\"product-label\">Android 14<\/span><span class=\"product-label\">4GB RAM<\/span><span class=\"product-label\">32GB ROM<\/span><span class=\"product-label\">SLIM<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h3>Chuy\u1ec3n \u0111\u1ed5i g\u00f3c nh\u00ecn trong B2B Tech<\/h3>\n<p>Nh\u00ecn chung, \u0111\u1ec3 b\u1ee9t ph\u00e1, doanh nghi\u1ec7p B2B c\u1ea7n chuy\u1ec3n t\u1eeb b\u00e1n &#8220;m\u00e0n h\u00ecnh hay ph\u1ea7n c\u1ee9ng&#8221; sang cung c\u1ea5p &#8220;gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng t\u1ed5ng th\u1ec3&#8221;. Kh\u00e1ch h\u00e0ng ng\u00e0nh F&amp;B, b\u00e1n l\u1ebb hay kh\u00e1ch s\u1ea1n c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00fap h\u1ecd thay \u0111\u1ed5i menu t\u1ef1 \u0111\u1ed9ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-9637 status-publish first instock product_cat-man-hinh-quang-cao-chan-dung product_cat-man-hinh-cam-ung product_cat-man-hinh-quang-cao product_cat-man-hinh-quang-cao-chan-dung-cam-ung has-post-thumbnail taxable shipping-taxable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao\/\" aria-label=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch - C\u1ea5u H\u00ecnh Cao\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch \u2013 C\u1ea5u H\u00ecnh Cao\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/8-man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch \u2013 C\u1ea5u H\u00ecnh Cao\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch \u2013 C\u1ea5u H\u00ecnh Cao 1\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/mhcd-thong-dung-01.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch \u2013 C\u1ea5u H\u00ecnh Cao 1\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tMHQC Ch\u00e2n \u0110\u1ee9ng\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch &#8211; C\u1ea5u H\u00ecnh Cao<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">4K<\/span><span class=\"product-label\">4GB RAM<\/span><span class=\"product-label\">32GB ROM<\/span><span class=\"product-label\">Android<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<p>Khi t\u01b0 duy theo h\u01b0\u1edbng gi\u1ea3i ph\u00e1p, b\u1ea1n s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho \u0111\u1ed1i t\u00e1c. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n<h2>6. Chi\u1ebfn l\u01b0\u1ee3c 5 b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p kh\u1eafc ph\u1ee5c b\u1ec7nh c\u1eadn th\u1ecb trong marketing<\/h2>\n<p>Th\u1ea5u hi\u1ec3u b\u1eaby t\u01b0 duy l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. \u0110\u1ec3 kh\u00f4ng r\u01a1i v\u00e0o v\u1ebft xe \u0111\u1ed5 c\u1ee7a c\u00e1c \u00f4ng l\u1edbn, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c thi ngay b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c 5 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h3 id=\"buoc-1-tai-dinh-nghia-linh-vuc-kinh-doanh\">B\u01b0\u1edbc 1: T\u00e1i \u0111\u1ecbnh ngh\u0129a l\u0129nh v\u1ef1c kinh doanh<\/h3>\n<p>Tr\u01b0\u1edbc h\u1ebft, h\u00e3y \u0111\u1ecbnh ngh\u0129a l\u1ea1i ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n theo nhu c\u1ea7u c\u1ed1t l\u00f5i c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00ec t\u00ean s\u1ea3n ph\u1ea9m. H\u00e3ng s\u1ea3n xu\u1ea5t xe h\u01a1i kh\u00f4ng ch\u1ec9 b\u00e1n \u00f4 t\u00f4, h\u1ecd b\u00e1n gi\u1ea3i ph\u00e1p di chuy\u1ec3n an to\u00e0n v\u00e0 ti\u1ec7n l\u1ee3i. Doanh nghi\u1ec7p cung c\u1ea5p m\u00e0n h\u00ecnh kh\u00f4ng ch\u1ec9 b\u00e1n ph\u1ea7n c\u1ee9ng, h\u1ecd cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00f4ng gian.<\/p>\n<h3 id=\"buoc-2-dat-khach-hang-lam-trung-tam-chien-luoc\">B\u01b0\u1edbc 2: \u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>V\u00ec v\u1eady, h\u00e3y li\u00ean t\u1ee5c nghi\u00ean c\u1ee9u s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eebng ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c b\u00e1o c\u00e1o c\u0169 k\u1ef9. H\u00e3y ra \u0111i\u1ec3m b\u00e1n, n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd.<\/p>\n<h3 id=\"buoc-3-xay-dung-van-hoa-doi-moi-sang-tao\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/h3>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, l\u00e3nh \u0111\u1ea1o c\u1ea7n khuy\u1ebfn kh\u00edch nh\u00e2n s\u1ef1 th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi. Doanh nghi\u1ec7p ph\u1ea3i s\u1eb5n s\u00e0ng t\u1ef1 thay th\u1ebf s\u1ea3n ph\u1ea9m c\u0169 c\u1ee7a ch\u00ednh m\u00ecnh tr\u01b0\u1edbc khi b\u1ecb \u0111\u1ed1i th\u1ee7 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<h3 id=\"buoc-4-theo-doi-cac-giai-phap-thay-the-tiem-nang\">B\u01b0\u1edbc 4: Theo d\u00f5i c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf ti\u1ec1m n\u0103ng<\/h3>\n<p>\u0110\u1eb7c bi\u1ec7t, \u0111\u1eebng ch\u1ec9 quan s\u00e1t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp trong ng\u00e0nh. H\u00e3y gi\u00e1m s\u00e1t c\u1ea3 nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1n ti\u1ebfp c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 id=\"buoc-5-tich-hop-toan-dien-cac-mang-marketing\">B\u01b0\u1edbc 5: T\u00edch h\u1ee3p to\u00e0n di\u1ec7n c\u00e1c m\u1ea3ng marketing<\/h3>\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, R&amp;D v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Ti\u1ebfp th\u1ecb ph\u1ea3i tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1ecbnh h\u00ecnh s\u1ea3n ph\u1ea9m ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>T\u00f3m l\u1ea1i, Marketing Myopia l\u00e0 b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 nh\u1eafc nh\u1edf doanh nghi\u1ec7p kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c r\u1eddi m\u1eaft kh\u1ecfi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ea1c h\u1eadu theo th\u1eddi gian, nh\u01b0ng nhu c\u1ea7u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a con ng\u01b0\u1eddi th\u00ec lu\u00f4n t\u1ed3n t\u1ea1i. \u0110\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy t\u1eeb b\u00e1n c\u00e1i b\u1ea1n c\u00f3 sang cung c\u1ea5p c\u00e1i kh\u00e1ch h\u00e0ng c\u1ea7n l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c.<\/p>\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111i\u1ec3m b\u00e1n c\u1ee7a doanh nghi\u1ec7p m\u00ecnh h\u00f4m nay? H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec3n th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p nh\u1ea5t!<\/p>\n<p><strong>Li\u00ean h\u1ec7 ADSzone ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p:<\/strong><\/p>\n<p>\u260e\ufe0f <strong>Hotline\/Zalo:<\/strong> 0964 150 484 \u2013 0967 898 798<br \/>\n\u2709\ufe0f <strong>E-mail:<\/strong> <a href=\"mailto:sales@adszone.vn\">sales@adszone.vn<\/a><br \/>\n\ud83c\udf10 <strong>Website:<\/strong> <a href=\"https:\/\/adszone.vn\/en\/\">ADSzone.vn<\/a><\/p>\n<p>\ud83d\udccd <strong>Showroom TP.HCM:<\/strong> A60 &amp; 106 T\u00f4 K\u00fd, Ph\u01b0\u1eddng \u0110\u00f4ng H\u01b0ng Thu\u1eadn, TP.HCM<br \/>\n\ud83d\udccd <strong>Showroom H\u00e0 N\u1ed9i:<\/strong> S\u1ed1 15, ng\u00f5 1, Ph\u1ed1 H\u1ed3ng \u0110\u00f4, Ph\u01b0\u1eddng Ph\u00fa \u0110\u00f4, qu\u1eadn Nam T\u1eeb Li\u00eam, H\u00e0 N\u1ed9i<\/p>\n<p><strong>Theo d\u00f5i ADSzone \u0111\u1ec3 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n v\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec3n th\u1ecb m\u1edbi nh\u1ea5t:<\/strong><\/p>\n<ul>\n<li><strong>Facebook<\/strong>: <a href=\"https:\/\/www.facebook.com\/manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone Digital Signage<\/strong><\/a><\/li>\n<li><strong>TikTok<\/strong>: <a href=\"https:\/\/www.tiktok.com\/@manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>Instagram<\/strong>: <a href=\"https:\/\/www.instagram.com\/adszone.vn_\/\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>YouTube<\/strong>: <a href=\"https:\/\/www.youtube.com\/@manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>Google Maps<\/strong>: <a href=\"https:\/\/maps.app.goo.gl\/gb9nAsi9oDFhPxCB8\" target=\"_blank\" rel=\"noopener\"><strong>M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o ADSzone<\/strong><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;12247&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 ngay&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Marketing Myopia l\u00e0 g\u00ec? B\u1eaby c\u1eadn th\u1ecb trong ti\u1ebfp th\u1ecb&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate now<\/span>\n    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i sao nh\u1eefng &#8220;g\u00e3 kh\u1ed5ng l\u1ed3&#8221; t\u1eebng th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng nh\u01b0 Kodak hay Nokia l\u1ea1i c\u00f3 th\u1ec3 s\u1ee5p \u0111\u1ed5 nhanh ch\u00f3ng ch\u1ec9 trong m\u1ed9t th\u1eddi gian ng\u1eafn?<\/p>","protected":false},"author":1,"featured_media":12238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genseo_seo_title":"Marketing Myopia l\u00e0 g\u00ec? B\u1eaby c\u1eadn th\u1ecb trong ti\u1ebfp th\u1ecb","_genseo_meta_desc":"T\u00ecm hi\u1ec3u Marketing Myopia l\u00e0 g\u00ec, nguy\u00ean nh\u00e2n, v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1eeb Kodak, Nokia v\u00e0 chi\u1ebfn l\u01b0\u1ee3c 5 b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua b\u1eaby c\u1eadn th\u1ecb ti\u1ebfp th\u1ecb.","_genseo_focus_keyword":"marketing myopia l\u00e0 g\u00ec","_genseo_secondary_keywords":["marketing myopia l\u00e0 g\u00ec","b\u1ec7nh c\u1eadn th\u1ecb trong marketing","v\u00ed d\u1ee5 v\u1ec1 marketing myopia","theodore levitt marketing myopia","nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn marketing myopia","c\u00e1ch kh\u1eafc ph\u1ee5c marketing myopia","product centric vs customer centric","marketing myopia trong ng\u00e0nh c\u00f4ng ngh\u1ec7","marketing c\u0103n b\u1ea3n","marketing foundation l\u00e0 g\u00ec","marketing l\u00e0 g\u00ec vai tr\u00f2","marketing l\u00e0m nh\u1eefng g\u00ec"],"_genseo_og_image":"","_genseo_og_image_id":12238,"_genseo_schema_type":"Article","_genseo_canonical_url":"","_genseo_robots":"index","_genseo_source":"genseo-desktop","_genseo_source_video":"","_genseo_search_intent":"informational","_genseo_word_count":2125,"_genseo_reading_time":11,"_genseo_published_at":"","_genseo_kwplan_id":"kwplan_13a87492-b631-444e-8b47-1aea123317b9","_genseo_kwplan_item_id":"kwitem_550cdfb0-9b1b-4a6a-bbf1-66c74241e0cb","_genseo_rewritten_at":"","_genseo_rewrite_version":0,"_genseo_rewrite_source":"","_genseo_original_word_count":0,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-12247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/comments?post=12247"}],"version-history":[{"count":4,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12247\/revisions"}],"predecessor-version":[{"id":13580,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12247\/revisions\/13580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media\/12238"}],"wp:attachment":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media?parent=12247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/categories?post=12247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/tags?post=12247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}