{"id":12354,"date":"2026-08-16T08:00:00","date_gmt":"2026-08-16T01:00:00","guid":{"rendered":"https:\/\/adszone.vn\/?p=12354"},"modified":"2026-08-16T16:30:12","modified_gmt":"2026-08-16T09:30:12","slug":"marketing-funnels","status":"publish","type":"post","link":"https:\/\/adszone.vn\/en\/marketing-funnels\/","title":{"rendered":"Marketing Funnels L\u00e0 G\u00ec? H\u01b0\u1edbng D\u1eabn T\u1ed1i \u01afu Ph\u1ec5u T\u1eeb A-Z"},"content":{"rendered":"<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng h\u01a1n 68% doanh nghi\u1ec7p ch\u01b0a t\u1eebng x\u00e1c \u0111\u1ecbnh ho\u1eb7c \u0111o l\u01b0\u1eddng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd? \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ecb th\u1ea5t tho\u00e1t m\u1ed7i ng\u00e0y m\u00e0 nh\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng h\u1ec1 hay bi\u1ebft. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ed5 r\u1ea5t nhi\u1ec1u chi ph\u00ed v\u00e0o qu\u1ea3ng c\u00e1o nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u1eabn \u1edf m\u1ee9c v\u00f4 c\u00f9ng th\u1ea5p. Kh\u00e1ch h\u00e0ng r\u1eddi \u0111i \u1edf gi\u1eefa h\u00e0nh tr\u00ecnh mua s\u1eafm m\u00e0 b\u1ea1n kh\u00f4ng r\u00f5 l\u00fd do t\u1ea1i sao. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i m\u00e3 to\u00e0n b\u1ed9 v\u1ec1 <strong><a href=\"https:\/\/adszone.vn\/en\/marketing-funnels\/\">marketing funnels<\/a><\/strong>, ph\u00e2n t\u00edch chuy\u00ean s\u00e2u m\u00f4 h\u00ecnh TOFU-MOFU-BOFU, quy tr\u00ecnh thi\u1ebft l\u1eadp chu\u1ea9n ch\u1ec9nh v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/p>\n<h2>1. Marketing Funnels l\u00e0 g\u00ec? Vai tr\u00f2 trong Marketing Strategy &amp; Planning<\/h2>\n<p>Kh\u00e1i ni\u1ec7m <strong>marketing funnels<\/strong> (ph\u1ec5u marketing) l\u00e0 m\u00f4 h\u00ecnh minh h\u1ecda h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e0nh tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb l\u00fac h\u1ecd ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u00ecnh d\u00e1ng c\u00e1i ph\u1ec5u \u0111\u1ea1i di\u1ec7n cho vi\u1ec7c l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn s\u1ebd gi\u1ea3m d\u1ea7n qua t\u1eebng giai \u0111o\u1ea1n. Tuy nhi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i trong ph\u1ec5u s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-1-marketing-funnels-la-gi-vai-tro-trong-ma.jpg\" alt=\"Marketing Funnels l\u00e0 g\u00ec? Vai tr\u00f2 trong Marketing Strategy &amp; Planning\" width=\"800\" height=\"450\" \/><figcaption>Marketing Funnels l\u00e0 g\u00ec? Vai tr\u00f2 trong Marketing Strategy &amp; Planning<\/figcaption><\/figure>\n<p>Th\u1ef1c t\u1ebf, ph\u1ec5u marketing kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 l\u00fd thuy\u1ebft. Vi\u1ec7c hi\u1ec3u r\u00f5 m\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng (Purchase Funnel) \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh. Khi b\u1ea1n b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng <strong>a marketing strategy<\/strong> cho doanh nghi\u1ec7p, ph\u1ec5u gi\u00fap b\u1ea1n h\u00ecnh dung b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 h\u00e0nh vi mua s\u1eafm.<\/p>\n<h3>Kh\u00e1i ni\u1ec7m Marketing Strategy l\u00e0 g\u00ec v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi ph\u1ec5u<\/h3>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng th\u1eafc m\u1eafc <strong>marketing strategy l\u00e0 g\u00ec<\/strong> v\u00e0 n\u00f3 li\u00ean quan th\u1ebf n\u00e0o \u0111\u1ebfn ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i? Chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. Ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i ch\u00ednh l\u00e0 khung c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng ph\u1ec5u gi\u00fap doanh nghi\u1ec7p ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch chu\u1ea9n x\u00e1c h\u01a1n. B\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c v\u00e0o c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n<h3>T\u1ed1i \u01b0u \u0111i\u1ec3m ch\u1ea1m v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u1ec1n v\u1eefng<\/h3>\n<p>\u0110\u1eb7c bi\u1ec7t, ph\u1ec5u marketing gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd t\u1eebng \u0111i\u1ec3m ch\u1ea1m (touchpoint) tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i lu\u00f4n \u0111\u00fang l\u00fac v\u00e0 \u0111\u00fang nhu c\u1ea7u.<\/p>\n<ul>\n<li><strong>S\u1eafp x\u1ebfp n\u1ed9i dung chu\u1ea9n x\u00e1c:<\/strong> Cung c\u1ea5p \u0111\u00fang th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm \u1edf t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed thu h\u00fat:<\/strong> Gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng b\u1ecf r\u01a1i gi\u1ecf h\u00e0ng v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o.<\/li>\n<li><strong>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong> T\u1ea1o ti\u1ec1n \u0111\u1ec1 v\u1eefng ch\u1eafc cho chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 d\u00e0i h\u1ea1n.<\/li>\n<\/ul>\n<h2>2. Chi ti\u1ebft 3 giai \u0111o\u1ea1n c\u1ed1t l\u00f5i trong ph\u1ec5u marketing: TOFU, MOFU v\u00e0 BOFU<\/h2>\n<p>M\u1ed9t ph\u1ec5u marketing ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c chia th\u00e0nh ba t\u1ea7ng ch\u00ednh: TOFU, MOFU v\u00e0 BOFU. M\u1ed7i t\u1ea7ng \u0111\u1ea1i di\u1ec7n cho m\u1ed9t t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-2-chi-tiet-3-giai-doan-cot-loi-trong-pheu-.jpg\" alt=\"Chi ti\u1ebft 3 giai \u0111o\u1ea1n c\u1ed1t l\u00f5i trong ph\u1ec5u marketing: TOFU, MOFU v\u00e0 BOFU\" width=\"800\" height=\"450\" \/><figcaption>Chi ti\u1ebft 3 giai \u0111o\u1ea1n c\u1ed1t l\u00f5i trong ph\u1ec5u marketing: TOFU, MOFU v\u00e0 BOFU<\/figcaption><\/figure>\n<h3>TOFU (Top of the Funnel) &#8211; T\u1ea7ng nh\u1eadn th\u1ee9c<\/h3>\n<p>T\u1ea7ng tr\u00ean c\u00f9ng c\u1ee7a ph\u1ec5u c\u00f3 m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 m\u1edf r\u1ed9ng t\u1ec7p ti\u1ebfp c\u1eadn. \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng m\u1edbi ch\u1ec9 nh\u1eadn ra h\u1ecd c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft. H\u1ecd ch\u01b0a c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 n\u00e0o.<\/p>\n<p>V\u00ec v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp b\u1eb1ng n\u1ed9i dung h\u1eefu \u00edch. Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung cung c\u1ea5p gi\u00e1 tr\u1ecb thay v\u00ec c\u1ed1 g\u1eafng b\u00e1n h\u00e0ng ngay l\u1eadp t\u1ee9c. C\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung ph\u1ed5 bi\u1ebfn g\u1ed3m b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn, b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i, infographic v\u00e0 video ng\u1eafn.<\/p>\n<h3>MOFU (Middle of the Funnel) &#8211; T\u1ea7ng c\u00e2n nh\u1eafc<\/h3>\n<p>Khi kh\u00e1ch h\u00e0ng chuy\u1ec3n xu\u1ed1ng t\u1ea7ng gi\u1eefa, h\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u c\u1ee7a m\u00ecnh. H\u1ecd b\u1eaft \u0111\u1ea7u \u0111i t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 so s\u00e1nh.<\/p>\n<p>C\u1ee5 th\u1ec3, nhi\u1ec7m v\u1ee5 t\u1ea1i MOFU l\u00e0 b\u1ed3i \u0111\u1eafp ni\u1ec1m tin v\u00e0 gi\u00e1o d\u1ee5c th\u1ecb tr\u01b0\u1eddng. Doanh nghi\u1ec7p c\u1ea7n ch\u1ee9ng minh gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh l\u00e0 t\u1ed1i \u01b0u nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 (Lead) b\u1eb1ng c\u00e1ch t\u1eb7ng t\u00e0i li\u1ec7u chuy\u00ean s\u00e2u, e-book, t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn (webinar) ho\u1eb7c b\u1ea3n tin h\u1eefu \u00edch.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-10306 status-publish first instock product_cat-man-hinh-quang-cao product_cat-mhqc-treo-tuong product_cat-treo-tuong-sieu-mong has-post-thumbnail taxable shipping-taxable purchasable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-500-nits\/\" aria-label=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Th\u1ebf H\u1ec7 M\u1edbi Vi\u1ec1n Si\u00eau M\u1ecfng 43 Inch Android 14 | 4K | 500 Nits\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"ux-swatches ux-swatches-in-loop ux-swatches--small\"><div class=\"ux-swatch ux-swatch--color\" data-image-src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-300x300.webp\" data-image-srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/WS45-BE43-ANIB-1.webp 1000w\" data-image-sizes=\"(max-width: 300px) 100vw, 300px\" data-attribute_name=\"attribute_pa_mau-sac\" data-value=\"den\" ><span class=\"ux-swatch__color ux-swatch__color--single-color\" style=\"--swatch-color: #000000\"><\/span><span class=\"ux-swatch__text\">Black<\/span><\/div><\/div><div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tAdvertising screen\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-500-nits\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">4K<\/span><span class=\"product-label\">Android 14<\/span><span class=\"product-label\">4GB RAM<\/span><span class=\"product-label\">32GB ROM<\/span><span class=\"product-label\">SLIM<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h3>BOFU (Bottom of the Funnel) &#8211; T\u1ea7ng chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<p>\u0110\u00e2y l\u00e0 t\u1ea7ng \u0111\u00e1y c\u1ee7a ph\u1ec5u, n\u01a1i kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm cu\u1ed1i c\u00f9ng. H\u1ecd ch\u1ec9 c\u1ea7n th\u00eam m\u1ed9t c\u00fa h\u00edch nh\u1ecf \u0111\u1ec3 ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>Do \u0111\u00f3, b\u1ea1n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0 lo\u1ea1i b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n thanh to\u00e1n. C\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u1edf giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li>B\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ho\u1eb7c bu\u1ed5i demo tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m.<\/li>\n<li>C\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf (Case study) v\u00e0 c\u1ea3m nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng c\u0169.<\/li>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian, ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n ho\u1eb7c chi\u1ebft kh\u1ea5u \u0111\u1eb7c bi\u1ec7t.<\/li>\n<\/ul>\n<h2>3. Ph\u00e2n t\u00edch s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u1ec5u marketing B2B v\u00e0 B2C trong th\u1ef1c t\u1ebf<\/h2>\n<p>M\u1eb7c d\u00f9 c\u1ea5u tr\u00fac ph\u1ec5u c\u01a1 b\u1ea3n gi\u1ed1ng nhau, nh\u01b0ng c\u00e1ch v\u1eadn h\u00e0nh ph\u1ec5u trong m\u00f4 h\u00ecnh B2B v\u00e0 B2C l\u1ea1i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-3-phan-tich-su-khac-biet-giua-pheu-marketi.jpg\" alt=\"Ph\u00e2n t\u00edch s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u1ec5u marketing B2B v\u00e0 B2C trong th\u1ef1c t\u1ebf\" width=\"800\" height=\"450\" \/><figcaption>Ph\u00e2n t\u00edch s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u1ec5u marketing B2B v\u00e0 B2C trong th\u1ef1c t\u1ebf<\/figcaption><\/figure>\n<h3>Chi\u1ec1u d\u00e0i chu k\u1ef3 b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh<\/h3>\n<p>Trong m\u00f4 h\u00ecnh B2C, chu k\u1ef3 b\u00e1n h\u00e0ng di\u1ec5n ra v\u00f4 c\u00f9ng nhanh ch\u00f3ng. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean c\u1ea3m x\u00fac c\u00e1 nh\u00e2n ho\u1eb7c nhu c\u1ea7u t\u1ee9c th\u00ec. Nh\u00f3m quy\u1ebft \u0111\u1ecbnh th\u01b0\u1eddng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n ri\u00eang l\u1ebb.<\/p>\n<p>Tr\u00e1i l\u1ea1i, chu k\u1ef3 b\u00e1n h\u00e0ng B2B c\u00f3 th\u1ec3 k\u00e9o d\u00e0i v\u00e0i th\u00e1ng \u0111\u1ebfn h\u00e0ng n\u0103m. Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t nh\u00f3m ho\u1eb7c ban b\u1ec7 thu mua. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 r\u1ee7i ro v\u00e0 t\u00ednh to\u00e1n hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n r\u1ea5t kh\u1eaft khe.<\/p>\n<h3>Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn n\u1ed9i dung<\/h3>\n<p>N\u1ed9i dung B2C thi\u00ean v\u1ec1 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 gi\u1ea3i tr\u00ed. Kh\u00e1ch h\u00e0ng B2C b\u1ecb thu h\u00fat b\u1edfi s\u1ef1 ti\u1ec7n l\u1ee3i, xu h\u01b0\u1edbng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. N\u1ed9i dung B2B l\u1ea1i \u0111\u00f2i h\u1ecfi \u0111\u1ed9 ch\u00ednh x\u00e1c cao, t\u00ednh logic v\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, doanh nghi\u1ec7p B2B ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 ROI (l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0) v\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n v\u1eadn h\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh t\u00f3m t\u1eaft gi\u1eefa hai m\u00f4 h\u00ecnh:<\/p>\n<table>\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>M\u00f4 h\u00ecnh B2C<\/th>\n<th>M\u00f4 h\u00ecnh B2B<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i<\/strong><\/td>\n<td>Nhanh (V\u00e0i ph\u00fat \u0111\u1ebfn v\u00e0i ng\u00e0y)<\/td>\n<td>D\u00e0i (V\u00e0i tu\u1ea7n \u0111\u1ebfn nhi\u1ec1u th\u00e1ng)<\/td>\n<\/tr>\n<tr>\n<td><strong>Ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/td>\n<td>C\u00e1 nh\u00e2n ti\u00eau d\u00f9ng<\/td>\n<td>H\u1ed9i \u0111\u1ed3ng \/ Ban b\u1ec7 thu mua<\/td>\n<\/tr>\n<tr>\n<td><strong>Y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y<\/strong><\/td>\n<td>C\u1ea3m x\u00fac, xu h\u01b0\u1edbng, gi\u00e1 c\u1ea3<\/td>\n<td>T\u00ednh to\u00e1n ROI, gi\u1ea3i ph\u00e1p d\u00e0i h\u1ea1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Th\u1ef1c t\u1ebf cho th\u1ea5y, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i \u00e1p d\u1ee5ng <strong>2 marketing strategies<\/strong> ho\u00e0n to\u00e0n ri\u00eang bi\u1ec7t cho hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. Vi\u1ec7c b\u00ea nguy\u00ean m\u00f4 h\u00ecnh B2C sang B2B s\u1ebd khi\u1ebfn chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n th\u1ea5t b\u1ea1i nhanh ch\u00f3ng.<\/p>\n<h2>4. Quy tr\u00ecnh 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ph\u1ec5u marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng chuy\u1ec3n \u0111\u1ed5i \u1ed5n \u0111\u1ecbnh, doanh nghi\u1ec7p c\u1ea7n l\u00e0m theo quy tr\u00ecnh 5 b\u01b0\u1edbc ti\u00eau chu\u1ea9n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-4-quy-trinh-5-buoc-xay-dung-pheu-marketing.jpg\" alt=\"Quy tr\u00ecnh 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ph\u1ec5u marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p\" width=\"800\" height=\"450\" \/><figcaption>Quy tr\u00ecnh 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ph\u1ec5u marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n<h3 id=\"buoc-1-phan-tich-chan-dung-khach-hang-muc-tieu-buyer-persona\">B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Buyer Persona)<\/h3>\n<p>Tr\u01b0\u1edbc khi v\u1ebd ph\u1ec5u, b\u1ea1n ph\u1ea3i bi\u1ebft r\u00f5 m\u00ecnh \u0111ang thu h\u00fat ai. Doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 n\u1ed7i \u0111au (pain point) c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n g\u00ec trong cu\u1ed9c s\u1ed1ng ho\u1eb7c c\u00f4ng vi\u1ec7c? Th\u00f4ng tin c\u00e0ng chi ti\u1ebft th\u00ec n\u1ed9i dung \u1edf t\u1eebng t\u1ea7ng ph\u1ec5u c\u00e0ng c\u00f3 s\u1ee9c ch\u1ea1m cao.<\/p>\n<h3 id=\"buoc-2-phac-thao-ban-do-hanh-trinh-khach-hang-customer-journey-map\">B\u01b0\u1edbc 2: Ph\u00e1c th\u1ea3o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey Map)<\/h3>\n<p>H\u00e3y li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e0nh tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, truy c\u1eadp website, nh\u1eadn email t\u01b0 v\u1ea5n cho \u0111\u1ebfn khi gh\u00e9 th\u0103m c\u1eeda h\u00e0ng. Vi\u1ec7c ph\u00e1c th\u1ea3o gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n nh\u1eefng \u0111i\u1ec3m \u0111\u1ee9t g\u00e3y trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/p>\n<h3 id=\"buoc-3-tom-tat-3-marketing-strategies-tao-noi-dung-cho-tung-tang-pheu\">B\u01b0\u1edbc 3: T\u00f3m t\u1eaft 3 marketing strategies t\u1ea1o n\u1ed9i dung cho t\u1eebng t\u1ea7ng ph\u1ec5u<\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n t\u00f3m t\u1eaft <strong>3 marketing strategies<\/strong> c\u1ed1t l\u00f5i t\u01b0\u01a1ng \u1ee9ng v\u1edbi TOFU, MOFU v\u00e0 BOFU:<\/p>\n<ul>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c TOFU:<\/strong> \u0110\u1ea9y m\u1ea1nh nh\u1eadn di\u1ec7n th\u00f4ng qua n\u1ed9i dung gi\u00e1o d\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c b\u00e0i vi\u1ebft chia s\u1ebb m\u1eb9o hay.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c MOFU:<\/strong> T\u1eadp trung gi\u1ea3i th\u00edch s\u00e2u v\u1ec1 gi\u1ea3i ph\u00e1p, g\u1eedi t\u00e0i li\u1ec7u t\u01b0 v\u1ea5n \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c BOFU:<\/strong> Cung c\u1ea5p \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a, t\u1ed5 ch\u1ee9c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp ho\u1eb7c demo \u0111\u1ec3 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng.<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u00e0nh h\u1ec7 th\u1ed1ng <strong>4 marketing strategies<\/strong> ho\u1eb7c <strong>5 marketing strategies<\/strong> n\u1ebfu mu\u1ed1n bao h\u00e0m c\u1ea3 kh\u00e2u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-9637 status-publish first instock product_cat-man-hinh-quang-cao-chan-dung product_cat-man-hinh-cam-ung product_cat-man-hinh-quang-cao product_cat-man-hinh-quang-cao-chan-dung-cam-ung has-post-thumbnail taxable shipping-taxable purchasable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao\/\" aria-label=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch - C\u1ea5u H\u00ecnh Cao\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845273315534_e5072b38435e19072724e1f2e5b9c546-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch - C\u1ea5u H\u00ecnh Cao\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845273315534_e5072b38435e19072724e1f2e5b9c546-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845273315534_e5072b38435e19072724e1f2e5b9c546-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845273315534_e5072b38435e19072724e1f2e5b9c546-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845273315534_e5072b38435e19072724e1f2e5b9c546-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845273315534_e5072b38435e19072724e1f2e5b9c546-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845273315534_e5072b38435e19072724e1f2e5b9c546.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-300x300.webp\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"Ch\u00e2n \u0110\u1ee9ng Ph\u00eda Tr\u01b0\u1edbc V\u00e0 Sau M\u00e0u \u0110en\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"ux-swatches ux-swatches-in-loop ux-swatches--small\"><div class=\"ux-swatch ux-swatch--color\" data-image-src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-300x300.webp\" data-image-srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602980_e424b82c76ff39a33d93dd0332117b0b.webp 1000w\" data-image-sizes=\"(max-width: 300px) 100vw, 300px\" data-attribute_name=\"attribute_pa_mau-sac\" data-value=\"den\" ><span class=\"ux-swatch__color ux-swatch__color--single-color\" style=\"--swatch-color: #000000\"><\/span><span class=\"ux-swatch__text\">Black<\/span><\/div><div class=\"ux-swatch ux-swatch--color\" data-image-src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602969_f70050bb0718776f84a34c945fdceb68-300x300.webp\" data-image-srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602969_f70050bb0718776f84a34c945fdceb68-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602969_f70050bb0718776f84a34c945fdceb68-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602969_f70050bb0718776f84a34c945fdceb68-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602969_f70050bb0718776f84a34c945fdceb68-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602969_f70050bb0718776f84a34c945fdceb68-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/z7845275602969_f70050bb0718776f84a34c945fdceb68.webp 1000w\" data-image-sizes=\"(max-width: 300px) 100vw, 300px\" data-attribute_name=\"attribute_pa_mau-sac\" data-value=\"trang\" ><span class=\"ux-swatch__color ux-swatch__color--single-color\" style=\"--swatch-color: #ffffff\"><\/span><span class=\"ux-swatch__text\">White<\/span><\/div><\/div><div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tMHQC Ch\u00e2n \u0110\u1ee9ng\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-chan-dung-55-inch-cau-hinh-cao\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch &#8211; C\u1ea5u H\u00ecnh Cao<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">4K<\/span><span class=\"product-label\">4GB RAM<\/span><span class=\"product-label\">32GB ROM<\/span><span class=\"product-label\">Android<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h3 id=\"buoc-4-thiet-lap-he-thong-tu-dong-hoa-marketing-automation\">B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a (Marketing Automation)<\/h3>\n<p>Sau khi t\u1ea1o ra n\u1ed9i dung, b\u1ea1n c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ec3 ph\u00e2n ph\u1ed1i ch\u00fang t\u1ef1 \u0111\u1ed9ng. H\u00e3y k\u1ebft n\u1ed1i website, CRM v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 g\u1eedi email t\u1ef1 \u0111\u1ed9ng. Khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin \u1edf t\u1ea7ng MOFU, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eedi chu\u1ed7i email nu\u00f4i d\u01b0\u1ee1ng \u0111\u1ec3 d\u1eabn d\u1eaft h\u1ecd xu\u1ed1ng t\u1ea7ng BOFU m\u00e0 kh\u00f4ng c\u1ea7n nh\u00e2n s\u1ef1 can thi\u1ec7p th\u1ee7 c\u00f4ng.<\/p>\n<h3 id=\"buoc-5-thu-nghiem-a-b-testing-va-do-luong-ty-le-chuyen-doi\">B\u01b0\u1edbc 5: Th\u1eed nghi\u1ec7m A\/B Testing v\u00e0 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h3>\n<p>Kh\u00f4ng c\u00f3 m\u1ed9t ph\u1ec5u n\u00e0o ho\u00e0n h\u1ea3o ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean. B\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ch\u1ea1y c\u00e1c th\u1eed nghi\u1ec7m A\/B tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00e0u s\u1eafc n\u00fat CTA, h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung trang \u0111\u00edch. D\u1eef li\u1ec7u th\u1ef1c t\u1ebf s\u1ebd ch\u1ec9 ra ph\u01b0\u01a1ng \u00e1n n\u00e0o mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n<h2>5. \u1ee8ng d\u1ee5ng Digital Signage v\u00e0 m\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u00e0o t\u1eebng t\u1ea7ng ph\u1ec5u marketing<\/h2>\n<p>Ng\u00e0y nay, ph\u1ec5u marketing kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 tr\u1ef1c tuy\u1ebfn (Online). Vi\u1ec7c k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 (Digital Signage) t\u1ea1i \u0111i\u1ec3m b\u00e1n gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh mua s\u1eafm tr\u1ef1c ti\u1ebfp (Offline) m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd.<\/p>\n<h3>T\u1ea7ng TOFU t\u1ea1i \u0111i\u1ec3m b\u00e1n: Thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1ee9c th\u00ec<\/h3>\n<p>T\u1ea1i c\u00e1c kh\u00f4ng gian b\u00e1n l\u1ebb, showroom ho\u1eb7c m\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng, m\u00e0n h\u00ecnh LED k\u00edch th\u01b0\u1edbc l\u1edbn ho\u1eb7c m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o treo t\u01b0\u1eddng gi\u00fap thu h\u00fat th\u1ecb gi\u00e1c c\u1ee7a ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng. Nh\u1eefng chuy\u1ec3n \u0111\u1ed9ng s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u00ecnh \u1ea3nh s\u1eafc n\u00e9t d\u1ec5 d\u00e0ng k\u00e9o kh\u00e1ch h\u00e0ng b\u01b0\u1edbc v\u00e0o kh\u00f4ng gian tr\u1ea3i nghi\u1ec7m.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-9490 status-publish first instock product_cat-man-hinh-led-quang-cao-trong-nha product_cat-led-chan-dung-trong-nha product_cat-man-hinh-led has-post-thumbnail taxable shipping-taxable purchasable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-led-chan-dung-trong-nha-1-mat\/\" aria-label=\"M\u00e0n H\u00ecnh LED Ch\u00e2n \u0110\u1ee9ng Trong Nh\u00e0 1 M\u1eb7t\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh LED Ch\u00e2n \u0110\u1ee9ng Trong Nh\u00e0 1 M\u1eb7t 1\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-2-300x300.webp\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"M\u00e0n H\u00ecnh LED Ch\u00e2n \u0110\u1ee9ng Trong Nh\u00e0 1 M\u1eb7t 2\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-2-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-2-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-2-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-2-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-2-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-2.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"ux-swatches ux-swatches-in-loop ux-swatches--small\"><div class=\"ux-swatch ux-swatch--color\" data-image-src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-300x300.webp\" data-image-srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/05\/Man-Hinh-LED-Chan-Dung-Trong-Nha-1-Mat-1.webp 1000w\" data-image-sizes=\"(max-width: 300px) 100vw, 300px\" data-attribute_name=\"attribute_pa_mau-sac\" data-value=\"den\" ><span class=\"ux-swatch__color ux-swatch__color--single-color\" style=\"--swatch-color: #000000\"><\/span><span class=\"ux-swatch__text\">Black<\/span><\/div><\/div><div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tLED trong nh\u00e0\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-led-chan-dung-trong-nha-1-mat\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh LED Ch\u00e2n \u0110\u1ee9ng Trong Nh\u00e0 1 M\u1eb7t<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">P3<\/span><span class=\"product-label\">LED<\/span><span class=\"product-label\">1R1G1B<\/span><span class=\"product-label\">INDOOR<\/span><span class=\"product-label\">BLACK<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h3>T\u1ea7ng MOFU tr\u1ea3i nghi\u1ec7m: M\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c cho ph\u00e9p t\u1ef1 tra c\u1ee9u<\/h3>\n<p>Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u01b0\u1edbc v\u00e0o b\u00ean trong c\u1eeda h\u00e0ng, h\u1ecd c\u1ea7n th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. L\u00fac n\u00e0y, c\u00e1c Kiosk t\u01b0\u01a1ng t\u00e1c ch\u00e2n \u0111\u1ee9ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t t\u01b0 v\u1ea5n vi\u00ean k\u1ef9 thu\u1eadt s\u1ed1. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 do tra c\u1ee9u th\u00f4ng s\u1ed1 s\u1ea3n ph\u1ea9m, so s\u00e1nh c\u00e1c phi\u00ean b\u1ea3n ho\u1eb7c xem c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-11133 status-publish first instock product_cat-may-pos-ban-hang product_cat-may-kiosk-ban-hang has-post-thumbnail taxable shipping-taxable product-type-simple\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/kiosk-tu-phuc-vu-de-2-chan-32-inch\/\" aria-label=\"Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-2-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch Tr\u1eafng 2\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-2-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-2-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-2-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-2-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-2-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-2.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-1-300x300.webp\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch Tr\u1eafng 1\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-1-300x300.webp 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-1-150x150.webp 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-1-768x768.webp 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-1-12x12.webp 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-1-100x100.webp 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/07\/Kiosk-Tu-Phuc-Vu-De-2-Chan-32-Inch-Trang-1.webp 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tPOS machine\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/kiosk-tu-phuc-vu-de-2-chan-32-inch\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">32 INCH<\/span><span class=\"product-label\">FHD<\/span><span class=\"product-label\">300 NITS<\/span><span class=\"product-label\">ANDROID 14<\/span><span class=\"product-label\">QU\u00c9T QR<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h3>T\u1ea7ng BOFU ch\u1ed1t \u0111\u01a1n: Th\u00fac \u0111\u1ea9y gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng<\/h3>\n<p>T\u1ea1i khu v\u1ef1c qu\u1ea7y thu ng\u00e2n ho\u1eb7c b\u00e0n t\u01b0 v\u1ea5n, c\u00e1c m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o chuy\u00ean d\u1ee5ng chi\u1ebfu nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ch\u00e9o (cross-selling) ho\u1eb7c combo h\u1ea5p d\u1eabn. Kh\u00e1ch h\u00e0ng khi ch\u1edd thanh to\u00e1n r\u1ea5t d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c mua th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 ki\u1ec7n \u0111i k\u00e8m.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u1ee9ng d\u1ee5ng hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 mang l\u1ea1i l\u1ee3i \u00edch to l\u1edbn trong m\u00f4 h\u00ecnh O2O (Online to Offline). Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 qu\u00e9t m\u00e3 QR tr\u00ean m\u00e0n h\u00ecnh t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 nh\u1eadn voucher mua s\u1eafm tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, gi\u00fap ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h2>6. C\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111o l\u01b0\u1eddng v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c \u0111i\u1ec3m r\u00f2 r\u1ec9 ph\u1ec5u (Funnel Leakage)<\/h2>\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u1ec5u ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru, nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i n\u1eafm v\u1eefng c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ed1t l\u00f5i. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u1ea7n ph\u00e1t hi\u1ec7n k\u1ecbp th\u1eddi c\u00e1c v\u1ecb tr\u00ed r\u00f2 r\u1ec9 kh\u00e1ch h\u00e0ng.<\/p>\n<h3>B\u1ed9 ch\u1ec9 s\u1ed1 KPI c\u1ed1t l\u00f5i c\u1ea7n theo d\u00f5i<\/h3>\n<p>Nh\u00e0 qu\u1ea3n l\u00fd n\u00ean t\u1eadp trung theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng sau:<\/p>\n<ul>\n<li><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (Traffic):<\/strong> S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng b\u01b0\u1edbc v\u00e0o t\u1ea7ng TOFU.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CR):<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n t\u1eeb t\u1ea7ng n\u00e0y sang t\u1ea7ng ti\u1ebfp theo.<\/li>\n<li><strong>Chi ph\u00ed tr\u00ean m\u1ed9t Lead (CPL):<\/strong> S\u1ed1 ti\u1ec1n b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t th\u00f4ng tin li\u00ean h\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li><strong>Chi ph\u00ed c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng (CAC):<\/strong> T\u1ed5ng chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<li><strong>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV):<\/strong> T\u1ed5ng doanh thu m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t th\u1eddi gian h\u1ecd g\u1eafn b\u00f3.<\/li>\n<\/ul>\n<h3>Kh\u00e1i ni\u1ec7m r\u00f2 r\u1ec9 ph\u1ec5u v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c \u0111i\u1ec3m ngh\u1ebdn<\/h3>\n<p>Hi\u1ec7n t\u01b0\u1ee3ng r\u00f2 r\u1ec9 ph\u1ec5u (Funnel Leakage) x\u1ea3y ra khi kh\u00e1ch h\u00e0ng tho\u00e1t ra ngo\u00e0i \u1edf gi\u1eefa c\u00e1c t\u1ea7ng ph\u1ec5u m\u1ed9t c\u00e1ch b\u1ea5t th\u01b0\u1eddng. V\u00ed d\u1ee5: L\u01b0\u1ee3ng truy c\u1eadp trang web r\u1ea5t cao nh\u01b0ng kh\u00f4ng ai \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n, ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf nh\u01b0ng kh\u00f4ng thanh to\u00e1n.<\/p>\n<p>\u0110\u1ec3 ph\u00e1t hi\u1ec7n ch\u00ednh x\u00e1c v\u1ecb tr\u00ed r\u00f2 r\u1ec9, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch lu\u1ed3ng nh\u01b0 Google Analytics k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng c\u1ee5 b\u1ea3n \u0111\u1ed3 nhi\u1ec7t (Heatmap). B\u1ea3n \u0111\u1ed3 nhi\u1ec7t s\u1ebd cho bi\u1ebft ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i \u1edf \u0111\u00e2u ho\u1eb7c g\u1eb7p kh\u00f3 kh\u0103n g\u00ec tr\u00ean trang web.<\/p>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n, doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c:<\/p>\n<ul>\n<li>C\u1ea3i thi\u1ec7n giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UX\/UI), r\u00fat ng\u1eafn quy tr\u00ecnh \u0111i\u1ec1n form th\u00f4ng tin.<\/li>\n<li>T\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trang tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<li>Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1m \u0111u\u1ed5i (Remarketing) \u0111\u1ec3 g\u1ee3i nh\u1edb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng r\u1eddi \u0111i.<\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>T\u00f3m l\u1ea1i, <strong>marketing funnels<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft tr\u00ean gi\u1ea5y. \u0110\u00e2y ch\u00ednh l\u00e0 kim ch\u1ec9 nam gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu v\u01b0\u1ee3t b\u1eadc. Vi\u1ec7c n\u1eafm v\u1eefng h\u00e0nh tr\u00ecnh mua s\u1eafm t\u1eeb TOFU, MOFU cho \u0111\u1ebfn BOFU gi\u00fap b\u1ea1n ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch th\u00f4ng minh nh\u1ea5t.<\/p>\n<p>Th\u1ef1c t\u1ebf hi\u1ec7n nay, chi\u1ebfn th\u1eafng thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p bi\u1ebft k\u1ebft h\u1ee3p linh ho\u1ea1t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111i\u1ec3m b\u00e1n. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb tr\u00ecnh chi\u1ebfu k\u1ef9 thu\u1eadt s\u1ed1 (Digital Signage) gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa Online v\u00e0 Offline, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i h\u1ec7 th\u1ed1ng ph\u1ec5u c\u1ee7a doanh nghi\u1ec7p b\u1ea1n ngay h\u00f4m nay! N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o chuy\u00ean d\u1ee5ng v\u00e0 Kiosk t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u.<\/p>\n<p><strong>Li\u00ean h\u1ec7 ADSzone ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p:<\/strong><\/p>\n<p>\u260e\ufe0f <strong>Hotline\/Zalo:<\/strong> 0964 150 484 \u2013 0967 898 798<br \/>\n\u2709\ufe0f <strong>E-mail:<\/strong> <a href=\"mailto:sales@adszone.vn\">sales@adszone.vn<\/a><br \/>\n\ud83c\udf10 <strong>Website:<\/strong> <a href=\"https:\/\/adszone.vn\/en\/\">ADSzone.vn<\/a><\/p>\n<p>\ud83d\udccd <strong>Showroom TP.HCM:<\/strong> A60 &amp; 106 T\u00f4 K\u00fd, Ph\u01b0\u1eddng \u0110\u00f4ng H\u01b0ng Thu\u1eadn, TP.HCM<br \/>\n\ud83d\udccd <strong>Showroom H\u00e0 N\u1ed9i:<\/strong> S\u1ed1 15, ng\u00f5 1, Ph\u1ed1 H\u1ed3ng \u0110\u00f4, Ph\u01b0\u1eddng Ph\u00fa \u0110\u00f4, qu\u1eadn Nam T\u1eeb Li\u00eam, H\u00e0 N\u1ed9i<\/p>\n<p><strong>Theo d\u00f5i ADSzone \u0111\u1ec3 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n v\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec3n th\u1ecb m\u1edbi nh\u1ea5t:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Facebook<\/strong>: <a href=\"https:\/\/www.facebook.com\/manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone Digital Signage<\/strong><\/a><\/li>\n<li><strong>TikTok<\/strong>: <a href=\"https:\/\/www.tiktok.com\/@manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>Instagram<\/strong>: <a href=\"https:\/\/www.instagram.com\/adszone.vn_\/\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>YouTube<\/strong>: <a href=\"https:\/\/www.youtube.com\/@manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>Google Maps<\/strong>: <a href=\"https:\/\/maps.app.goo.gl\/gb9nAsi9oDFhPxCB8\" target=\"_blank\" rel=\"noopener\"><strong>M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o ADSzone<\/strong><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/h2>\n<h3 id=\"cau-hoi-pheu-marketing-va-pheu-ban-hang-sales-funnel-co-gi-khac-nhau\">1. Ph\u1ec5u marketing v\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng (Sales Funnel) c\u00f3 g\u00ec kh\u00e1c nhau?<\/h3>\n<p>Ph\u1ec5u marketing t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (t\u1eeb TOFU \u0111\u1ebfn MOFU). Trong khi \u0111\u00f3, ph\u1ec5u b\u00e1n h\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c b\u01b0\u1edbc ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp, \u0111\u00e0m ph\u00e1n, b\u00e1o gi\u00e1 v\u00e0 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng (t\u1eeb MOFU \u0111\u1ebfn BOFU). Hai ph\u1ec5u n\u00e0y c\u1ea7n k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nhau \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i ho\u00e0n ch\u1ec9nh.<\/p>\n<h3 id=\"cau-hoi-doanh-nghiep-nho-co-nen-trien-khai-pheu-marketing-khong\">2. Doanh nghi\u1ec7p nh\u1ecf c\u00f3 n\u00ean tri\u1ec3n khai ph\u1ec5u marketing kh\u00f4ng?<\/h3>\n<p>C\u00f3. B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n c\u00f3 ph\u1ec5u ti\u1ebfp th\u1ecb, d\u00f9 \u1edf quy m\u00f4 n\u00e0o. Doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh ph\u1ec5u \u0111\u01a1n gi\u1ea3n bao g\u1ed3m m\u1ed9t b\u00e0i vi\u1ebft h\u1eefu \u00edch, m\u1ed9t form \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n v\u00e0 chu\u1ed7i email ch\u0103m s\u00f3c t\u1ef1 \u0111\u1ed9ng tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng ph\u1ee9c t\u1ea1p h\u01a1n.<\/p>\n<h3 id=\"cau-hoi-lam-sao-de-ap-dung-digital-signage-vao-pheu-marketing-b2b\">3. L\u00e0m sao \u0111\u1ec3 \u00e1p d\u1ee5ng Digital Signage v\u00e0o ph\u1ec5u marketing B2B?<\/h3>\n<p>Trong m\u1ea3ng B2B, b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng Digital Signage t\u1ea1i s\u1ea3nh v\u0103n ph\u00f2ng, ph\u00f2ng ch\u1edd ho\u1eb7c gian h\u00e0ng tri\u1ec3n l\u00e3m. M\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c gi\u00fap tr\u00ecnh di\u1ec5n h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c, c\u00e1c case study th\u00e0nh c\u00f4ng v\u00e0 video m\u00f4 ph\u1ecfng gi\u1ea3i ph\u00e1p, gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian t\u01b0 v\u1ea5n cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;12354&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 ngay&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Marketing Funnels L\u00e0 G\u00ec? H\u01b0\u1edbng D\u1eabn T\u1ed1i \u01afu Ph\u1ec5u T\u1eeb A-Z&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate now<\/span>\n    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng h\u01a1n 68% doanh nghi\u1ec7p ch\u01b0a t\u1eebng x\u00e1c \u0111\u1ecbnh ho\u1eb7c \u0111o l\u01b0\u1eddng ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd?<\/p>","protected":false},"author":1,"featured_media":12345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genseo_seo_title":"Marketing Funnels L\u00e0 G\u00ec? H\u01b0\u1edbng D\u1eabn T\u1ed1i \u01afu Ph\u1ec5u T\u1eeb A-Z","_genseo_meta_desc":"Kh\u00e1m ph\u00e1 Marketing Funnels l\u00e0 g\u00ec c\u00f9ng m\u00f4 h\u00ecnh TOFU-MOFU-BOFU. H\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u ph\u1ec5u marketing hi\u1ec7u qu\u1ea3 cho B2B & B2C.","_genseo_focus_keyword":"marketing funnels","_genseo_secondary_keywords":["marketing funnels","ph\u1ec5u marketing","marketing funnel l\u00e0 g\u00ec","m\u00f4 h\u00ecnh ph\u1ec5u marketing","TOFU MOFU BOFU","x\u00e2y d\u1ef1ng ph\u1ec5u marketing B2B","ph\u1ec5u b\u00e1n h\u00e0ng","t\u1ed1i \u01b0u ph\u1ec5u marketing","\u1ee9ng d\u1ee5ng digital signage trong ph\u1ec5u marketing","marketing strategy l\u00e0 g\u00ec"],"_genseo_og_image":"","_genseo_og_image_id":12345,"_genseo_schema_type":"FAQ","_genseo_canonical_url":"","_genseo_robots":"index","_genseo_source":"genseo-desktop","_genseo_source_video":"","_genseo_search_intent":"informational","_genseo_word_count":2819,"_genseo_reading_time":15,"_genseo_published_at":"","_genseo_kwplan_id":"kwplan_13a87492-b631-444e-8b47-1aea123317b9","_genseo_kwplan_item_id":"kwitem_57ea82f3-8751-46d5-ad2f-045408874fac","_genseo_rewritten_at":"","_genseo_rewrite_version":0,"_genseo_rewrite_source":"","_genseo_original_word_count":0,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-12354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-man-hinh"],"acf":[],"_links":{"self":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/comments?post=12354"}],"version-history":[{"count":4,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12354\/revisions"}],"predecessor-version":[{"id":13599,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12354\/revisions\/13599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media\/12345"}],"wp:attachment":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media?parent=12354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/categories?post=12354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/tags?post=12354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}