{"id":12691,"date":"2026-09-15T20:00:00","date_gmt":"2026-09-15T13:00:00","guid":{"rendered":"https:\/\/adszone.vn\/?p=12691"},"modified":"2026-09-15T08:24:23","modified_gmt":"2026-09-15T01:24:23","slug":"marketing-science","status":"publish","type":"post","link":"https:\/\/adszone.vn\/en\/marketing-science\/","title":{"rendered":"Marketing Science: T\u1ed1i \u01afu ROI B\u1eb1ng D\u1eef Li\u1ec7u Th\u1ef1c Nghi\u1ec7m"},"content":{"rendered":"


\n<\/p>\n

Theo c\u00e1c b\u00e1o c\u00e1o uy t\u00edn tr\u00ean Marketing Week v\u00e0 Marketing Dive, h\u01a1n 60% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 \u0111i\u1ec3m b\u00e1n v\u1eabn \u0111ang b\u1ecb l\u00e3ng ph\u00ed do thi\u1ebfu c\u00f4ng c\u1ee5 \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u00ednh x\u00e1c. Nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd marketing (CMO, Marketing Manager) g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 ROI th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng khi ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh ho\u1eb7c nh\u1eefng gi\u1ea3 \u0111\u1ecbnh \u0111\u1ecbnh t\u00ednh m\u01a1 h\u1ed3. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i m\u00e3 marketing science<\/strong> \u2013 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn khoa h\u1ecdc d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c nghi\u1ec7m gi\u00fap doanh nghi\u1ec7p chu\u1ea9n h\u00f3a h\u1ea1 t\u1ea7ng hi\u1ec3n th\u1ecb Digital Signage, \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3.<\/p>\n

1. Marketing Science l\u00e0 g\u00ec? B\u01b0\u1edbc chuy\u1ec3n d\u1ecbch t\u1eeb c\u1ea3m t\u00ednh sang th\u1ef1c nghi\u1ec7m<\/h2>\n

Th\u1ef1c t\u1ebf hi\u1ec7n nay cho th\u1ea5y, ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c ch\u01a1i c\u1ee7a nh\u1eefng \u00fd t\u01b0\u1edfng thu\u1ea7n t\u00fay hay c\u1ea3m x\u00fac b\u1ed9c ph\u00e1t. Marketing science<\/strong> (khoa h\u1ecdc ti\u1ebfp th\u1ecb) ra \u0111\u1eddi nh\u01b0 m\u1ed9t s\u1ef1 n\u00e2ng c\u1ea5p t\u1ea5t y\u1ebfu, \u1ee9ng d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u khoa h\u1ecdc, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (Big Data) v\u00e0 m\u00f4 h\u00ecnh to\u00e1n h\u1ecdc v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean c\u01a1 s\u1edf \u0111\u1ecbnh l\u01b0\u1ee3ng thay v\u00ec ch\u1ec9 ph\u1ecfng \u0111o\u00e1n.<\/p>\n

\"Marketing
Marketing Science l\u00e0 g\u00ec? B\u01b0\u1edbc chuy\u1ec3n d\u1ecbch t\u1eeb c\u1ea3m t\u00ednh sang th\u1ef1c nghi\u1ec7m<\/figcaption><\/figure>\n

Ngo\u00e0i ra, s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebfp th\u1ecb khoa h\u1ecdc n\u1eb1m \u1edf b\u1ea3n ch\u1ea5t c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o. Ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng d\u1ef1a nhi\u1ec1u v\u00e0o kinh nghi\u1ec7m c\u00e1 nh\u00e2n, kh\u1ea3o s\u00e1t m\u1eabu nh\u1ecf ho\u1eb7c c\u00e1c gi\u1ea3 \u0111\u1ecbnh ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng. Ng\u01b0\u1ee3c l\u1ea1i, ti\u1ebfp th\u1ecb khoa h\u1ecdc v\u1eadn h\u00e0nh theo c\u01a1 ch\u1ebf Evidence-Based Marketing (ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng) v\u00e0 Data-Driven Marketing (ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u). M\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ra \u0111\u1ec1u c\u1ea7n c\u00f3 s\u1ef1 b\u1ea3o ch\u1ee9ng t\u1eeb c\u00e1c th\u1eed nghi\u1ec7m th\u1ef1c nghi\u1ec7m c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, g\u00f3c nh\u00ecn t\u1eeb c\u00e1c b\u00e0i ph\u00e2n t\u00edch tr\u00ean Marketing Watch v\u00e0 Marketing Week \u0111\u1ec1u kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y l\u00e0 b\u1eaft bu\u1ed9c. Khi m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, vi\u1ec7c chu\u1ea9n h\u00f3a khoa h\u1ecdc gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh minh b\u1ea1ch. Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 bi\u1ebft chi\u1ebfn d\u1ecbch n\u00e0o th\u00e0nh c\u00f4ng m\u00e0 c\u00f2n hi\u1ec3u r\u00f5 ch\u00ednh x\u00e1c nguy\u00ean nh\u00e2n v\u00ec sao n\u00f3 th\u00e0nh c\u00f4ng.<\/p>\n

Kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a khoa h\u1ecdc ti\u1ebfp th\u1ecb<\/h3>\n

B\u1ea3n ch\u1ea5t c\u1ee7a ng\u00e0nh h\u1ecdc n\u00e0y l\u00e0 coi ti\u1ebfp th\u1ecb nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc t\u1eebng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng.<\/p>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb gi\u1ea3 \u0111\u1ecbnh sang b\u1eb1ng ch\u1ee9ng th\u1ef1c t\u1ebf<\/h3>\n

Tuy nhi\u00ean, chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh c\u0169 sang m\u00f4 h\u00ecnh khoa h\u1ecdc \u0111\u00f2i h\u1ecfi s\u1ef1 thay \u0111\u1ed5i to\u00e0n di\u1ec7n v\u1ec1 t\u01b0 duy qu\u1ea3n tr\u1ecb. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c nghi\u1ec7m thu chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean b\u1ea3ng kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn nh\u1ecf l\u1ebb. Thay v\u00e0o \u0111\u00f3, m\u1ecdi ng\u00e2n s\u00e1ch chi ra ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 \u0111\u1ecbnh l\u01b0\u1ee3ng r\u00f5 r\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n

2. \u1ee8ng d\u1ee5ng Marketing Science trong \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Digital Signage<\/h2>\n

Trong kh\u00f4ng gian b\u00e1n l\u1ebb v\u00e0 \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c v\u1eadt l\u00fd, h\u1ec7 th\u1ed1ng Digital Signage \u0111\u00f3ng vai tr\u00f2 l\u00e0 “tr\u1ea1m thu th\u1eadp d\u1eef li\u1ec7u” \u0111\u1eafc l\u1ef1c cho doanh nghi\u1ec7p. Nh\u1edd \u00e1p d\u1ee5ng t\u01b0 duy khoa h\u1ecdc, m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh tr\u00ecnh chi\u1ebfu th\u1ee5 \u0111\u1ed9ng m\u00e0 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng h\u00e0nh vi tr\u1ef1c quan.<\/p>\n

\"\u1ee8ng
\u1ee8ng d\u1ee5ng Marketing Science trong \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Digital Signage<\/figcaption><\/figure>\n

C\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u00ednh x\u00e1c l\u01b0\u1ee3t xem th\u1ef1c t\u1ebf (Impressions), th\u1eddi gian kh\u00e1ch h\u00e0ng d\u1eebng ch\u00e2n quan s\u00e1t (Dwell Time) v\u00e0 th\u1eddi gian ch\u00fa \u00fd th\u1ef1c s\u1ef1 v\u00e0o n\u1ed9i dung (Attention Time). Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c s\u1ee9c h\u00fat c\u1ee7a t\u1eebng m\u1eabu thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 th\u1ecb gi\u00e1c m\u00e1y t\u00ednh (Computer Vision) k\u1ebft h\u1ee3p AI cho ph\u00e9p ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc theo th\u1eddi gian th\u1ef1c. H\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 bi\u1ec3u c\u1ea3m c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi xem m\u00e0 kh\u00f4ng h\u1ec1 l\u01b0u tr\u1eef h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n, \u0111\u00e1p \u1ee9ng ho\u00e0n to\u00e0n c\u00e1c ti\u00eau chu\u1ea9n b\u1ea3o m\u1eadt d\u1eef li\u1ec7u ri\u00eang t\u01b0 nghi\u00eam ng\u1eb7t.<\/p>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, m\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u00e0 Kiosk tra c\u1ee9u c\u00f2n thu th\u1eadp d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u00e1c chuy\u00ean s\u00e2u. L\u1ecbch s\u1eed ch\u1ea1m m\u00e0n h\u00ecnh, h\u00e0nh tr\u00ecnh tra c\u1ee9u danh m\u1ee5c hay c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m nhi\u1ec1u nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn t\u1ef1 \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u th\u1ef1c nghi\u1ec7m v\u00f4 gi\u00e1 \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i ch\u1ed7.<\/p>\n

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OPS AI BOX 3588<\/a><\/p><\/div>

<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n

\u0110\u1ecbnh l\u01b0\u1ee3ng ch\u00ednh x\u00e1c h\u00e0nh vi ng\u01b0\u1eddi xem m\u00e0n h\u00ecnh<\/h3>\n

Tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c \u0111o l\u01b0\u1eddng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng d\u1ef1a v\u00e0o l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng \u01b0\u1edbc t\u00ednh. Ng\u00e0y nay, c\u1ea3m bi\u1ebfn th\u00f4ng minh tr\u00ean Digital Signage cho ph\u00e9p ghi nh\u1eadn ch\u00ednh x\u00e1c t\u1eebng gi\u00e2y ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u1eddi \u0111i\u1ec3m v\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/p>\n

Ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc b\u1eb1ng c\u00f4ng ngh\u1ec7 Computer Vision<\/h3>\n

Th\u1ef1c t\u1ebf, c\u00f4ng ngh\u1ec7 AI hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng quan s\u00e1t theo nh\u00f3m tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh ch\u1ec9 trong v\u00e0i miligi\u00e2y. Nh\u1edd \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u00e0n h\u00ecnh.<\/p>\n

Thu th\u1eadp d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u00e1c chuy\u00ean s\u00e2u t\u1ea1i \u0111i\u1ec3m b\u00e1n<\/h3>\n

M\u1eb7t kh\u00e1c, c\u00e1c l\u01b0\u1ee3t ch\u1ea1m tr\u00ean m\u00e0n h\u00ecnh Kiosk ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c nhu c\u1ea7u mua s\u1eafm th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1edd vi\u1ec7c ph\u00e2n t\u00edch lu\u1ed3ng t\u01b0\u01a1ng t\u00e1c n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ebd bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m nh\u01b0ng ch\u01b0a chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u0111\u01a1n h\u00e0ng.<\/p>\n

3. Vai tr\u00f2 c\u1ee7a h\u1ec7 th\u1ed1ng CMS v\u00e0 AI trong h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb<\/h2>\n

\u0110\u1ec3 d\u1eef li\u1ec7u t\u1eeb Digital Signage ph\u1ee5c v\u1ee5 \u0111\u1eafc l\u1ef1c cho marketing science<\/strong>, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb n\u1ed9i dung (CMS) \u0111\u1ee7 m\u1ea1nh. H\u1ec7 th\u1ed1ng CMS hi\u1ec7n \u0111\u1ea1i \u0111\u00f3ng vai tr\u00f2 l\u00e0 b\u1ed9 n\u00e3o \u0111i\u1ec1u khi\u1ec3n v\u00e0 h\u1ee3p nh\u1ea5t to\u00e0n b\u1ed9 d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n

\"Vai
Vai tr\u00f2 c\u1ee7a h\u1ec7 th\u1ed1ng CMS v\u00e0 AI trong h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb<\/figcaption><\/figure>\n

Khi t\u00edch h\u1ee3p AI, ph\u1ea7n m\u1ec1m CMS c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung tr\u00ecnh chi\u1ebfu m\u1ed9t c\u00e1ch linh ho\u1ea1t. Qu\u1ea3ng c\u00e1o s\u1ebd t\u1ef1 \u0111\u1ed9ng thay \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1c bi\u1ebfn s\u1ed1 m\u00f4i tr\u01b0\u1eddng nh\u01b0 th\u1eddi gian trong ng\u00e0y, th\u1eddi ti\u1ebft b\u00ean ngo\u00e0i ho\u1eb7c quy m\u00f4 \u0111\u00e1m \u0111\u00f4ng \u0111ang c\u00f3 m\u1eb7t. V\u00ed d\u1ee5, m\u00e0n h\u00ecnh s\u1ebd \u01b0u ti\u00ean qu\u1ea3ng c\u00e1o \u0111\u1ed3 u\u1ed1ng l\u1ea1nh khi nhi\u1ec7t \u0111\u1ed9 m\u00f4i tr\u01b0\u1eddng t\u0103ng cao.<\/p>\n

Ngo\u00e0i ra, h\u1ec7 th\u1ed1ng n\u00e0y c\u00f2n cho ph\u00e9p k\u1ebft n\u1ed1i d\u1eef li\u1ec7u hi\u1ec3n th\u1ecb v\u00e0o m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 (Attribution Modeling) v\u00e0 M\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p (Marketing Mix Modeling – MMM). Nh\u1edd \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c \u0111\u00f3ng g\u00f3p c\u1ee7a m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 trong t\u1ed5ng th\u1ec3 chi\u1ebfn d\u1ecbch \u0111a k\u00eanh.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t gi\u1eefa \u0111i\u1ec3m b\u00e1n v\u1eadt l\u00fd v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i trong to\u00e0n b\u1ed9 marketing arena<\/em>. Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd s\u1edf h\u1eefu g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n 360 \u0111\u1ed9 v\u1ec1 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb online \u0111\u1ebfn offline.<\/p>\n

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\n\t\t\t\t\t\t\t<\/div>\n\t\t\t
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\n\t\t\tAdvertising screen\t\t<\/p>\n\t

M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 55 Inch Android 14 | 4K | 700 Nits<\/a><\/p><\/div>

55 INCH<\/span>4K UHD<\/span>700 NITS<\/span>Android 14<\/span>CMS T\u1eea XA<\/span>VI\u1ec0N SI\u00caU M\u1eceNG<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung theo th\u1eddi gian th\u1ef1c<\/h3>\n

Vi\u1ec7c thay \u0111\u1ed5i n\u1ed9i dung th\u1ee7 c\u00f4ng v\u1eeba t\u1ed1n th\u1eddi gian v\u1eeba d\u1ec5 b\u1ecf l\u1ee1 th\u1eddi \u0111i\u1ec3m v\u00e0ng ti\u1ebfp c\u1eadn. Nh\u1edd c\u00f3 CMS k\u1ebft n\u1ed1i AI, c\u00e1c k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n

T\u00edch h\u1ee3p d\u1eef li\u1ec7u hi\u1ec3n th\u1ecb v\u00e0o m\u00f4 h\u00ecnh Attribution v\u00e0 MMM<\/h3>\n

\u0110\u00e1ng ch\u00fa \u00fd, vi\u1ec7c h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u t\u1eeb CMS v\u00e0o c\u00e1c m\u00f4 h\u00ecnh to\u00e1n h\u1ecdc gi\u00fap gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch. CMO c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ed9ng h\u01b0\u1edfng gi\u1eefa qu\u1ea3ng c\u00e1o m\u00e0n h\u00ecnh v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n

X\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t<\/h3>\n

Nh\u1edd s\u1ef1 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u li\u00ean t\u1ee5c, kho\u1ea3ng c\u00e1ch gi\u1eefa tr\u1ea3i nghi\u1ec7m mua s\u1eafm online v\u00e0 offline ho\u00e0n to\u00e0n b\u1ecb x\u00f3a b\u1ecf. Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u1ed3ng nh\u1ea5t tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

4. T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 ROI chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng<\/h2>\n

M\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc ti\u1ebfp th\u1ecb l\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed \u0111\u1ea7u t\u01b0 (ROI). Nh\u1edd c\u00f3 d\u1eef li\u1ec7u th\u1ef1c nghi\u1ec7m t\u1eeb Digital Signage, doanh nghi\u1ec7p ho\u00e0n to\u00e0n lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh.<\/p>\n

\"T\u1ed1i
T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 ROI chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng<\/figcaption><\/figure>\n

C\u1ee5 th\u1ec3, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 tri\u1ec3n khai ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m th\u1ef1c nghi\u1ec7m nh\u01b0 A\/B Testing ho\u1eb7c Multivariate Testing tr\u1ef1c ti\u1ebfp tr\u00ean h\u1ec7 th\u1ed1ng m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t song song hai m\u1eabu qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u1edf c\u00e1c v\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ec3 so s\u00e1nh m\u1eabu n\u00e0o t\u1ea1o ra th\u1eddi gian ch\u00fa \u00fd t\u1ed1t h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng doanh s\u1ed1 (Sales Lift Analysis) gi\u00fap \u0111o l\u01b0\u1eddng s\u1ef1 gia t\u0103ng doanh s\u1ed1 tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111i\u1ec3m b\u00e1n t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. S\u1ed1 li\u1ec7u b\u00e1n ra t\u1eeb h\u1ec7 th\u1ed1ng POS s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed1i so\u00e1t tr\u1ef1c ti\u1ebfp v\u1edbi l\u1ecbch s\u1eed ph\u00e1t s\u00f3ng tr\u00ean m\u00e0n h\u00ecnh.<\/p>\n

Quan tr\u1ecdng h\u01a1n, d\u1eef li\u1ec7u th\u1ef1c t\u1ebf gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1eaft gi\u1ea3m t\u1ed1i \u0111a vi\u1ec7c l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch. Doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba v\u00e0 khung gi\u1edd v\u00e0ng hi\u1ec3n th\u1ecb trong t\u1eebng marketing zone<\/em> c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m \u0111em l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n

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\n\t\t\tMHQC Ch\u00e2n \u0110\u1ee9ng\t\t<\/p>\n\t

M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Ch\u00e2n \u0110\u1ee9ng 55 Inch – C\u1ea5u H\u00ecnh Cao<\/a><\/p><\/div>

4K<\/span>4GB RAM<\/span>32GB ROM<\/span>Android<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n

Th\u1eed nghi\u1ec7m th\u1ef1c nghi\u1ec7m A\/B Testing v\u00e0 Multivariate Testing<\/h3>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y, m\u1ed9t thay \u0111\u1ed5i nh\u1ecf v\u1ec1 m\u00e0u s\u1eafc hay c\u00e2u kh\u1ea9u hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng. Th\u1eed nghi\u1ec7m A\/B tr\u00ean Digital Signage gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng t\u00ecm ra phi\u00ean b\u1ea3n t\u1ed1i \u01b0u tr\u01b0\u1edbc khi nh\u00e2n r\u1ed9ng chi\u1ebfn d\u1ecbch.<\/p>\n

Ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng doanh s\u1ed1 (Sales Lift Analysis)<\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch n\u00e0y t\u1ea1o ra m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp gi\u1eefa l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng ho\u00e0n t\u1ea5t. \u0110\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c nh\u1ea5t \u0111\u1ec3 ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

Lo\u1ea1i b\u1ecf l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch trong c\u00e1c marketing zone<\/h3>\n

Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed \u0111\u1eb7t m\u00e0n h\u00ecnh n\u00e0o c\u0169ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 nhau. Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p ki\u00ean quy\u1ebft lo\u1ea1i b\u1ecf nh\u1eefng khu v\u1ef1c hi\u1ec3n th\u1ecb k\u00e9m hi\u1ec7u qu\u1ea3, t\u1eadp trung t\u00e0i nguy\u00ean v\u00e0o v\u00f9ng t\u1ea1o ra gi\u00e1 tr\u1ecb cao.<\/p>\n

5. Gi\u1ea3i ph\u00e1p h\u1ea1 t\u1ea7ng hi\u1ec3n th\u1ecb ADSzone: Chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o cho Marketing Science<\/h2>\n

\u0110\u1ec3 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng marketing science<\/strong>, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t h\u1ea1 t\u1ea7ng ph\u1ea7n c\u1ee9ng v\u00e0 ph\u1ea7n m\u1ec1m \u0111\u1ea1t chu\u1ea9n c\u00f4ng nghi\u1ec7p. ADSzone t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong cung c\u1ea5p gi\u1ea3i ph\u00e1p m\u00e0n h\u00ecnh chuy\u00ean d\u1ee5ng v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p.<\/p>\n

C\u1ee5 th\u1ec3, ADSzone cung c\u1ea5p h\u1ec7 sinh th\u00e1i thi\u1ebft b\u1ecb \u0111a d\u1ea1ng t\u1eeb m\u00e0n h\u00ecnh treo t\u01b0\u1eddng vi\u1ec1n si\u00eau m\u1ecfng, m\u00e0n h\u00ecnh ch\u00e2n \u0111\u1ee9ng \u0111\u1ebfn c\u00e1c Kiosk t\u1ef1 ph\u1ee5c v\u1ee5 t\u00edch h\u1ee3p c\u1ea3m bi\u1ebfn \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c. To\u00e0n b\u1ed9 thi\u1ebft b\u1ecb \u0111\u1ec1u s\u1edf h\u1eefu \u0111\u1ed9 b\u1ec1n cao, ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c 24\/7 v\u00e0 hi\u1ec3n th\u1ecb s\u1eafc n\u00e9t d\u01b0\u1edbi m\u1ecdi \u0111i\u1ec1u ki\u1ec7n \u00e1nh s\u00e1ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ec7 th\u1ed1ng CMS hi\u1ec7n \u0111\u1ea1i t\u1eeb ADSzone gi\u00fap c\u00e1c doanh nghi\u1ec7p B2B v\u00e0 ng\u00e0nh b\u00e1n l\u1ebb d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eadp trung. H\u1ec7 th\u1ed1ng c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i m\u01b0\u1ee3t m\u00e0 v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch AI n\u00e2ng cao, gi\u00fap vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o lu\u00f4n ch\u00ednh x\u00e1c v\u00e0 minh b\u1ea1ch.<\/p>\n

H\u01a1n th\u1ebf n\u1eefa, ADSzone kh\u00f4ng ch\u1ec9 b\u00e1n thi\u1ebft b\u1ecb m\u00e0 c\u00f2n \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c ti\u1ec5n. Ch\u00fang t\u00f4i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u1eefng v\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf trong chu\u1ed7i gi\u00e1 tr\u1ecb marketing world<\/em> \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

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Kiosk T\u1ef1 Ph\u1ee5c V\u1ee5 \u0110\u1ebf 2 Ch\u00e2n 32 Inch<\/a><\/p><\/div>

32 INCH<\/span>FHD<\/span>300 NITS<\/span>ANDROID 14<\/span>QU\u00c9T QR<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n
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\n\t\t\t\t\n\t\t\t\t\t\"M\u00e0n\"M\u00e0n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t
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<\/span>Black<\/span><\/div><\/div>
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\n\t\t\tAdvertising screen\t\t<\/p>\n\t

M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits<\/a><\/p><\/div>

4K<\/span>Android 14<\/span>4GB RAM<\/span>32GB ROM<\/span>SLIM<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div>\n<\/div>\n

K\u1ebft lu\u1eadn<\/h2>\n

T\u00f3m l\u1ea1i, marketing science<\/strong> kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u00fd thuy\u1ebft m\u01a1 h\u1ed3 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb b\u1eaft bu\u1ed9c cho m\u1ecdi doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean \u0111o\u00e1n m\u00f2 sang quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng th\u1ef1c nghi\u1ec7m gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 n\u00e2ng cao ROI r\u00f5 r\u1ec7t, \u0111\u1eb7c bi\u1ec7t khi v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng Digital Signage.<\/p>\n

H\u00e3y n\u00e2ng c\u1ea5p h\u1ea1 t\u1ea7ng hi\u1ec3n th\u1ecb v\u00e0 chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ngay h\u00f4m nay! Li\u00ean h\u1ec7 ngay v\u1edbi ADSzone qua Hotline\/Zalo: 0964 150 484 \u2013 0967 898 798<\/strong> ho\u1eb7c Email: sales@adszone.vn<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ph\u1ea7n m\u1ec1m CMS t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

<\/p>\n

C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ)<\/h2>\n

1. Marketing Science c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) kh\u00f4ng?<\/h3>\n

C\u00f3. B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 gia t\u0103ng t\u00ednh minh b\u1ea1ch trong \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng Marketing Science, b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c chu\u1ea9n h\u00f3a h\u1ec7 th\u1ed1ng Digital Signage t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n

2. Vi\u1ec7c l\u1eafp \u0111\u1eb7t c\u1ea3m bi\u1ebfn AI \u0111o l\u01b0\u1eddng tr\u00ean m\u00e0n h\u00ecnh Digital Signage c\u00f3 vi ph\u1ea1m quy\u1ec1n ri\u00eang t\u01b0 kh\u00f4ng?<\/h3>\n

Kh\u00f4ng. C\u00f4ng ngh\u1ec7 Computer Vision t\u00edch h\u1ee3p tr\u00ean gi\u1ea3i ph\u00e1p c\u1ee7a ADSzone ch\u1ec9 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1eb7c \u0111i\u1ec3m khu\u00f4n m\u1eb7t th\u00e0nh m\u00e3 s\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh) theo th\u1eddi gian th\u1ef1c v\u00e0 kh\u00f4ng l\u01b0u tr\u1eef b\u1ea5t k\u1ef3 h\u00ecnh \u1ea3nh hay th\u00f4ng tin \u0111\u1ecbnh danh c\u00e1 nh\u00e2n n\u00e0o.<\/p>\n

G\u1ee3i \u00fd li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (Internal Links):<\/h3>\n
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    \n Rate now<\/span>\n <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"

    Theo c\u00e1c b\u00e1o c\u00e1o uy t\u00edn tr\u00ean Marketing Week v\u00e0 Marketing Dive, h\u01a1n 60% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 \u0111i\u1ec3m b\u00e1n v\u1eabn \u0111ang b\u1ecb l\u00e3ng ph\u00ed do thi\u1ebfu c\u00f4ng c\u1ee5 \u0111\u1ecbnh…<\/p>","protected":false},"author":1,"featured_media":12680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genseo_seo_title":"Marketing Science: T\u1ed1i \u01afu ROI B\u1eb1ng D\u1eef Li\u1ec7u Th\u1ef1c Nghi\u1ec7m","_genseo_meta_desc":"Kh\u00e1m ph\u00e1 Marketing Science - ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, t\u1ed1i \u01b0u ROI v\u00e0 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u th\u1ef1c nghi\u1ec7m trong h\u1ec7 th\u1ed1ng Digital Signage.","_genseo_focus_keyword":"marketing science","_genseo_secondary_keywords":["marketing science","khoa h\u1ecdc marketing","marketing science l\u00e0 g\u00ec","data driven marketing","\u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing","\u1ee9ng d\u1ee5ng marketing science trong digital signage","ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi kh\u00e1ch h\u00e0ng","m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng roi marketing","marketing week","marketing world","marketing arena","marketing zone","marketing watch","marketing dive"],"_genseo_og_image":"","_genseo_og_image_id":12680,"_genseo_schema_type":"Article","_genseo_canonical_url":"","_genseo_robots":"index","_genseo_source":"genseo-desktop","_genseo_source_video":"","_genseo_search_intent":"informational","_genseo_word_count":2426,"_genseo_reading_time":13,"_genseo_published_at":"","_genseo_kwplan_id":"kwplan_13a87492-b631-444e-8b47-1aea123317b9","_genseo_kwplan_item_id":"kwitem_25d3c7b9-5242-43bf-9d92-05480730b5e0","_genseo_rewritten_at":"","_genseo_rewrite_version":0,"_genseo_rewrite_source":"","_genseo_original_word_count":0,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-12691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-man-hinh"],"acf":[],"_links":{"self":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/comments?post=12691"}],"version-history":[{"count":1,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12691\/revisions"}],"predecessor-version":[{"id":14505,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12691\/revisions\/14505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media\/12680"}],"wp:attachment":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media?parent=12691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/categories?post=12691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/tags?post=12691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}