{"id":12844,"date":"2026-09-28T08:00:00","date_gmt":"2026-09-28T01:00:00","guid":{"rendered":"https:\/\/adszone.vn\/?p=12844"},"modified":"2026-09-15T09:43:41","modified_gmt":"2026-09-15T02:43:41","slug":"marketing-department","status":"publish","type":"post","link":"https:\/\/adszone.vn\/en\/marketing-department\/","title":{"rendered":"Marketing Department L\u00e0 G\u00ec? C\u1ea5u Tr\u00fac V\u00e0 V\u1eadn H\u00e0nh Chu\u1ea9n"},"content":{"rendered":"<p><!-- SEO Metadata --><\/p>\n<p><!--\n\nTitle SEO: Marketing Department L\u00e0 G\u00ec? C\u1ea5u Tr\u00fac V\u00e0 V\u1eadn H\u00e0nh Chu\u1ea9n\n\nMeta Description: T\u00ecm hi\u1ec3u Marketing Department l\u00e0 g\u00ec, c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c chu\u1ea9n, ch\u1ee9c n\u0103ng nhi\u1ec7m v\u1ee5 v\u00e0 b\u1ed9 KPI \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch doanh nghi\u1ec7p.\n\nSlug: marketing-department-la-gi\n\nInternal Links Suggestion:\n\n\n<ul>\n \t\n\n<li>M\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o ch\u00e2n \u0111\u1ee9ng: \/man-hinh-quang-cao-chan-dung<\/li>\n\n\n \t\n\n<li>M\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o treo t\u01b0\u1eddng: \/man-hinh-quang-cao-treo-tuong<\/li>\n\n\n \t\n\n<li>M\u00e0n h\u00ecnh LED trong nh\u00e0: \/man-hinh-led-trong-nha<\/li>\n\n\n<\/ul>\n\n\nFAQ:\n\n\n<ol>\n \t\n\n<li>Marketing Department l\u00e0 g\u00ec?<\/li>\n\n\n<\/ol>\n\n\nMarketing Department (Ph\u00f2ng Marketing) l\u00e0 b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 l\u00e2u d\u00e0i cho doanh nghi\u1ec7p.\n\n\n<ol>\n \t\n\n<li>Ph\u00f2ng Marketing g\u1ed3m nh\u1eefng v\u1ecb tr\u00ed n\u00e0o?<\/li>\n\n\n<\/ol>\n\n\nT\u00f9y quy m\u00f4, ph\u00f2ng Marketing g\u1ed3m Gi\u00e1m \u0111\u1ed1c Marketing (CMO), Tr\u01b0\u1edfng ph\u00f2ng (Marketing Manager), Chuy\u00ean vi\u00ean Content, Designer, Performance Media, Trade Marketing v\u00e0 PR.\n\n\n<ol>\n \t\n\n<li>S\u1ef1 kh\u00e1c nhau gi\u1eefa Marketing v\u00e0 Sales l\u00e0 g\u00ec?<\/li>\n\n\n<\/ol>\n\n\nMarketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nhu c\u1ea7u, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Trong khi \u0111\u00f3, Sales ch\u1ecbu tr\u00e1ch nhi\u1ec7m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp, t\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng.\n\n--><\/p>\n<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng h\u01a1n 60% doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng do b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb ho\u1ea1t \u0111\u1ed9ng thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng? Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p v\u00e0 CEO v\u1eabn ch\u01b0a hi\u1ec3u r\u00f5 <strong>marketing department<\/strong> l\u00e0 g\u00ec c\u00f9ng v\u1edbi ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c tuy\u1ec3n d\u1ee5ng sai ng\u01b0\u1eddi, l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng m\u00e0 kh\u00f4ng thu v\u1ec1 doanh s\u1ed1 t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<p>Th\u1ef1c t\u1ebf, m\u1ed9t b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u00e0i b\u1ea3n s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed9ng c\u01a1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1ea5t cho c\u00f4ng ty. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u1eeb A-Z v\u1ec1 ph\u00f2ng ti\u1ebfp th\u1ecb: t\u1eeb kh\u00e1i ni\u1ec7m, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c \u0111\u1ebfn b\u1ed9 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tin x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb h\u00f9ng m\u1ea1nh cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<h2>1. Marketing Department l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p<\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t t\u1ed5 ch\u1ee9c v\u1eefng m\u1ea1nh, tr\u01b0\u1edbc h\u1ebft ch\u00fang ta c\u1ea7n hi\u1ec3u \u0111\u00fang b\u1ea3n ch\u1ea5t c\u1ee7a ph\u00f2ng ti\u1ebfp th\u1ecb. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn nh\u1ea7m l\u1eabn b\u1ed9 ph\u1eadn n\u00e0y ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o ho\u1eb7c ch\u1ea1y s\u1ef1 ki\u1ec7n.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-1-1-marketing-department-la-gi-va-vai-tro-.jpg\" alt=\"Marketing Department l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p\" width=\"800\" height=\"450\" \/><figcaption>Marketing Department l\u00e0 g\u00ec v\u00e0 vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p<\/figcaption><\/figure>\n<h3>Kh\u00e1i ni\u1ec7m \u0111\u01a1n gi\u1ea3n v\u1ec1 Marketing Department<\/h3>\n<p><strong>Marketing department<\/strong> (B\u1ed9 ph\u1eadn Marketing) l\u00e0 c\u01a1 quan \u0111\u1ea7u n\u00e3o ch\u1ecbu tr\u00e1ch nhi\u1ec7m k\u1ebft n\u1ed1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. B\u1ed9 ph\u1eadn n\u00e0y nghi\u00ean c\u1ee9u nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ecbnh gi\u00e1, ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 th\u1ef1c thi c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/p>\n<p>Th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung ph\u00f2ng ti\u1ebfp th\u1ecb nh\u01b0 m\u1ed9t chi\u1ebfc c\u1ea7u n\u1ed1i t\u00e0i t\u00ecnh. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t chi\u1ebfc b\u00e1nh r\u1ea5t ngon, c\u00f2n th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0111\u00f3i. Nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng ti\u1ebfp th\u1ecb l\u00e0 mang chi\u1ebfc b\u00e1nh \u0111\u00f3 \u0111\u1ebfn \u0111\u00fang tay ng\u01b0\u1eddi \u0111ang \u0111\u00f3i, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n nh\u1ea5t v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.<\/p>\n<h3>Vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi s\u1ef1 sinh t\u1ed3n c\u1ee7a doanh nghi\u1ec7p<\/h3>\n<p>\u0110\u1eb7c bi\u1ec7t, trong k\u1ef7 nguy\u00ean c\u1ea1nh tranh gay g\u1eaft hi\u1ec7n nay, b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb \u0111\u00f3ng vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh s\u1ef1 sinh t\u1ed3n c\u1ee7a c\u00f4ng ty. Nh\u00ecn chung, vai tr\u00f2 n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 qua ba tr\u1ee5 c\u1ed9t ch\u00ednh d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li><strong>T\u1ea1o d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u:<\/strong> \u0110\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh, c\u00e1 t\u00ednh v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong> Li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm, ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u mua h\u00e0ng.<\/li>\n<li><strong>H\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 l\u00e2u d\u00e0i:<\/strong> T\u1ea1o ra th\u1ecb tr\u01b0\u1eddng b\u1ec1n v\u1eefng ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c \u0111\u1ee3t b\u00f9ng n\u1ed5 doanh s\u1ed1 ng\u1eafn h\u1ea1n.<\/li>\n<\/ul>\n<h3>Ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa ph\u00f2ng Marketing v\u00e0 ph\u00f2ng Sales<\/h3>\n<p>Ngo\u00e0i ra, s\u1ef1 l\u1eabn l\u1ed9n gi\u1eefa Marketing v\u00e0 Sales l\u00e0 nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn khi\u1ebfn b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh b\u1ecb x\u00e1o tr\u1ed9n. D\u00f9 c\u1ea3 hai c\u00f9ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau doanh thu, b\u1ea3n ch\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.<\/p>\n<p>Th\u1ef1c t\u1ebf, ph\u00f2ng Marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m &#8220;t\u1ea1o ra nhu c\u1ea7u&#8221; v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn, y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u. Trong khi \u0111\u00f3, ph\u00f2ng Sales s\u1ebd &#8220;ch\u1ed1t \u0111\u01a1n h\u00e0ng&#8221; d\u1ef1a tr\u00ean nh\u1eefng nhu c\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u01a1i g\u1ee3i \u0111\u00f3. Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb HubSpot, c\u00e1c doanh nghi\u1ec7p ph\u00e2n \u0111\u1ecbnh r\u00f5 ch\u1ee9c n\u0103ng n\u00e0y \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu cao h\u01a1n h\u1eb3n.<\/p>\n<h2>2. Ch\u1ee9c n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a b\u1ed9 ph\u1eadn Marketing<\/h2>\n<p>M\u1ed9t b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb v\u1eadn h\u00e0nh tr\u01a1n tru c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ee9c n\u0103ng t\u1eeb nghi\u00ean c\u1ee9u cho \u0111\u1ebfn tri\u1ec3n khai th\u1ef1c t\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-2-2-chuc-nang-va-nhiem-vu-cot-loi-cua-bo-p.jpg\" alt=\"Ch\u1ee9c n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a b\u1ed9 ph\u1eadn Marketing\" width=\"800\" height=\"450\" \/><figcaption>Ch\u1ee9c n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a b\u1ed9 ph\u1eadn Marketing<\/figcaption><\/figure>\n<h3>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h3>\n<p>Quan tr\u1ecdng h\u01a1n h\u1ebft, m\u1ecdi chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c hi\u1ec3u s\u00e2u s\u1eafc ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb c\u00f3 nhi\u1ec7m v\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 th\u00f3i quen, h\u00e0nh vi v\u00e0 &#8220;\u0111i\u1ec3m \u0111au&#8221; c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng ph\u1ea3i ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm ra kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m k\u1ecbp th\u1eddi v\u00e0 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu.<\/p>\n<h3>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3<\/h3>\n<p>C\u1ee5 th\u1ec3, sau khi c\u00f3 d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u, ph\u00f2ng ti\u1ebfp th\u1ecb s\u1ebd x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd quy\u1ebft \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i, gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 cho s\u1ea3n ph\u1ea9m.<\/p>\n<p>Ngo\u00e0i ra, h\u1ecd l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 theo n\u0103m, qu\u00fd v\u00e0 th\u00e1ng. K\u1ebf ho\u1ea1ch n\u00e0y \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ec1u b\u00e1m s\u00e1t m\u1ee5c ti\u00eau kinh doanh chung c\u1ee7a to\u00e0n c\u00f4ng ty.<\/p>\n<h3>Th\u1ef1c thi truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u00e0 t\u1ea1o Lead ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n<p>Th\u1ef1c t\u1ebf, b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb s\u1ebd tri\u1ec3n khai k\u1ebf ho\u1ea1ch tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. C\u00e1c k\u00eanh n\u00e0y bao g\u1ed3m m\u1ea1ng x\u00e3 h\u1ed9i, trang web, qu\u1ea3ng c\u00e1o s\u1ed1, ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, nhi\u1ec7m v\u1ee5 h\u00e0ng ng\u00e0y quan tr\u1ecdng nh\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 n\u00e0y l\u00e0 t\u1ea1o ra ph\u1ec5u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Leads) ch\u1ea5t l\u01b0\u1ee3ng. H\u1ecd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, l\u1ea5y th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 chuy\u1ec3n giao cho b\u1ed9 ph\u1eadn kinh doanh x\u1eed l\u00fd.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111i\u1ec3m b\u00e1n tr\u1ef1c ti\u1ebfp, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c t\u1ea1i c\u1eeda h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. C\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p>\n<div class=\"woocommerce\"><\/div>\n<h2>3. S\u01a1 \u0111\u1ed3 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c Marketing Department chu\u1ea9n cho m\u1ecdi doanh nghi\u1ec7p<\/h2>\n<p>T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 ng\u00e2n s\u00e1ch, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng ti\u1ebfp th\u1ecb s\u1ebd c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t. Doanh nghi\u1ec7p c\u1ea7n l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-3-3-so-do-co-cau-to-chuc-marketing-departm.jpg\" alt=\"S\u01a1 \u0111\u1ed3 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c Marketing Department chu\u1ea9n cho m\u1ecdi doanh nghi\u1ec7p\" width=\"800\" height=\"450\" \/><figcaption>S\u01a1 \u0111\u1ed3 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c Marketing Department chu\u1ea9n cho m\u1ecdi doanh nghi\u1ec7p<\/figcaption><\/figure>\n<h3>M\u00f4 h\u00ecnh tinh g\u1ecdn d\u00e0nh cho doanh nghi\u1ec7p SME<\/h3>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME), ng\u00e2n s\u00e1ch th\u01b0\u1eddng h\u1ea1n ch\u1ebf. V\u00ec v\u1eady, m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb \u0111a n\u0103ng t\u1eeb 3 \u0111\u1ebfn 5 nh\u00e2n s\u1ef1 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, m\u1ed7i nh\u00e2n s\u1ef1 th\u01b0\u1eddng \u0111\u1ea3m nh\u1eadn nhi\u1ec1u vai tr\u00f2 song song. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y m\u00f4 t\u1ea3 c\u01a1 c\u1ea5u nh\u00e2n s\u1ef1 tinh g\u1ecdn cho SME:<\/p>\n<p>V\u1ecb tr\u00edNhi\u1ec7m v\u1ee5 ch\u00ednhK\u1ef9 n\u0103ng c\u1ea7n c\u00f3<strong>Marketing Leader<\/strong>L\u1eadp chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch, \u0111i\u1ec1u ph\u1ed1i chungT\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<strong>Content Creator<\/strong>Vi\u1ebft b\u00e0i, qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i, k\u1ecbch b\u1ea3n videoS\u00e1ng t\u1ea1o n\u1ed9i dung, copywriting<strong>Graphic Designer<\/strong>Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u1ea5n ph\u1ea9mPhotoshop, Illustrator, t\u01b0 duy th\u1ea9m m\u1ef9<strong>Performance Executive<\/strong>Ch\u1ea1y qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7uPh\u00e2n t\u00edch s\u1ed1 li\u1ec7u, k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt s\u1ed1<\/p>\n<h3>M\u00f4 h\u00ecnh chuy\u00ean m\u00f4n h\u00f3a cho c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn<\/h3>\n<p>M\u1eb7t kh\u00e1c, c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn th\u01b0\u1eddng chia nh\u1ecf ph\u00f2ng ti\u1ebfp th\u1ecb th\u00e0nh c\u00e1c b\u1ed9 ph\u1eadn chuy\u00ean m\u00f4n h\u00f3a cao. S\u1ef1 ph\u00e2n chi ti\u1ebft n\u00e0y gi\u00fap chuy\u00ean s\u00e2u h\u00f3a t\u1eebng m\u1ea3ng c\u00f4ng vi\u1ec7c:<\/p>\n<ul>\n<li><strong>Brand Management:<\/strong> Ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><strong>Digital Marketing:<\/strong> Ph\u1ee5 tr\u00e1ch c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb s\u1ed1 nh\u01b0 Website, SEO, Social Media v\u00e0 Ads.<\/li>\n<li><strong>Trade Marketing:<\/strong> T\u1eadp trung t\u1ed1i \u01b0u h\u00f3a \u0111i\u1ec3m b\u00e1n, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n<li><strong>PR &amp; Corporate Communication:<\/strong> Qu\u1ea3n l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang, b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9.<\/li>\n<\/ul>\n<h3>C\u00e1c v\u1ecb tr\u00ed ch\u1ee7 ch\u1ed1t v\u00e0 m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c (Marketing JD)<\/h3>\n<p>\u0110\u1ec3 tuy\u1ec3n d\u1ee5ng ch\u00ednh x\u00e1c, doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n h\u00f3a v\u0103n b\u1ea3n <strong>marketing jd<\/strong> cho t\u1eebng v\u1ecb tr\u00ed. Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb (CMO) s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu. Trong khi \u0111\u00f3, Tr\u01b0\u1edfng ph\u00f2ng (Marketing Manager) s\u1ebd \u0111i\u1ec1u ph\u1ed1i c\u00e1c chi\u1ebfn d\u1ecbch h\u00e0ng ng\u00e0y.<\/p>\n<p>C\u1ee5 th\u1ec3, c\u00e1c chuy\u00ean vi\u00ean (Executives) s\u1ebd tr\u1ef1c ti\u1ebfp s\u1ea3n xu\u1ea5t n\u1ed9i dung, thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda v\u00e0 v\u1eadn h\u00e0nh qu\u1ea3ng c\u00e1o. Vi\u1ec7c r\u00f5 r\u00e0ng trong b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u00fang tr\u00e1ch nhi\u1ec7m v\u00e0 m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n<h3>\u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c \u1ee9ng vi\u00ean qua Marketing Portfolio Examples<\/h3>\n<p>Khi tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 ti\u1ebfp th\u1ecb, l\u00fd thuy\u1ebft tr\u00ean CV th\u01b0\u1eddng kh\u00f4ng ph\u1ea3n \u00e1nh h\u1ebft n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf. Do \u0111\u00f3, nh\u00e0 tuy\u1ec3n d\u1ee5ng n\u00ean y\u00eau c\u1ea7u \u1ee9ng vi\u00ean cung c\u1ea5p c\u00e1c <strong>marketing portfolio examples<\/strong> t\u1eeb nh\u1eefng d\u1ef1 \u00e1n c\u0169.<\/p>\n<p>Th\u00f4ng qua t\u00e0i li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 t\u01b0 duy th\u1ea9m m\u1ef9, k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 k\u1ebft qu\u1ea3 s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf m\u00e0 \u1ee9ng vi\u00ean \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. H\u00e3y \u01b0u ti\u00ean nh\u1eefng \u1ee9ng vi\u00ean ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c b\u1eb1ng con s\u1ed1 c\u1ee5 th\u1ec3.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-10306 status-publish first instock product_cat-man-hinh-quang-cao product_cat-mhqc-treo-tuong product_cat-treo-tuong-sieu-mong has-post-thumbnail taxable shipping-taxable purchasable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-500-nits\/\" aria-label=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits 1\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/tt-sieu-mong-01.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits 1\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"ux-swatches ux-swatches-in-loop ux-swatches--small\"><div class=\"ux-swatch ux-swatch--color\" data-image-src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg\" data-image-srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/94-man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k.jpg 1000w\" data-image-sizes=\"(max-width: 300px) 100vw, 300px\" data-attribute_name=\"attribute_pa_mau-sac\" data-value=\"den\" ><span class=\"ux-swatch__color ux-swatch__color--single-color\" style=\"--swatch-color: #000000\"><\/span><span class=\"ux-swatch__text\">Black<\/span><\/div><\/div><div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tAdvertising screen\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-quang-cao-treo-tuong-vien-sieu-mong-the-he-moi-43-inch-android-14-4k-500-nits\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Treo T\u01b0\u1eddng Vi\u1ec1n Si\u00eau M\u1ecfng Th\u1ebf H\u1ec7 M\u1edbi 43 Inch Android 14 | 4K | 500 Nits<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">4K<\/span><span class=\"product-label\">Android 14<\/span><span class=\"product-label\">4GB RAM<\/span><span class=\"product-label\">32GB ROM<\/span><span class=\"product-label\">SLIM<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h2>4. M\u1ed1i quan h\u1ec7 Smarketing: Quy tr\u00ecnh ph\u1ed1i h\u1ee3p gi\u1eefa Marketing v\u00e0 Sales<\/h2>\n<p>M\u00e2u thu\u1eabn gi\u1eefa ph\u00f2ng ti\u1ebfp th\u1ecb v\u00e0 ph\u00f2ng kinh doanh l\u00e0 b\u00e0i to\u00e1n \u0111au \u0111\u1ea7u c\u1ee7a r\u1ea5t nhi\u1ec1u qu\u1ea3n l\u00fd. Kh\u00e1i ni\u1ec7m Smarketing ra \u0111\u1eddi nh\u1eb1m gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/section-4-4-moi-quan-he-smarketing-quy-trinh-phoi-.jpg\" alt=\"M\u1ed1i quan h\u1ec7 Smarketing: Quy tr\u00ecnh ph\u1ed1i h\u1ee3p gi\u1eefa Marketing v\u00e0 Sales\" width=\"800\" height=\"450\" \/><figcaption>M\u1ed1i quan h\u1ec7 Smarketing: Quy tr\u00ecnh ph\u1ed1i h\u1ee3p gi\u1eefa Marketing v\u00e0 Sales<\/figcaption><\/figure>\n<h3>T\u1ea1i sao Marketing v\u00e0 Sales th\u01b0\u1eddng xuy\u00ean m\u00e2u thu\u1eabn?<\/h3>\n<p>Th\u1ef1c t\u1ebf, m\u00e2u thu\u1eabn th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c thi\u1ebfu th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 ti\u00eau chu\u1ea9n. Ph\u00f2ng Sales th\u01b0\u1eddng ph\u00e0n n\u00e0n r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng do Marketing mang v\u1ec1 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng ch\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01a1n.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, ph\u00f2ng Marketing l\u1ea1i cho r\u1eb1ng Sales kh\u00f4ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nhi\u1ec7t t\u00ecnh, l\u00e0m l\u00e3ng ph\u00ed c\u00f4ng s\u1ee9c truy\u1ec1n th\u00f4ng. S\u1ef1 thi\u1ebfu h\u1ee5t quy tr\u00ecnh b\u00e0n giao r\u00f5 r\u00e0ng ch\u00ednh l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t gi\u1eefa hai b\u00ean.<\/p>\n<h3>M\u00f4 h\u00ecnh Smarketing v\u00e0 quy tr\u00ecnh b\u00e0n giao Lead 3 b\u01b0\u1edbc<\/h3>\n<p>Nh\u00ecn chung, kh\u00e1i ni\u1ec7m Smarketing (Sales + Marketing) ch\u00ednh l\u00e0 s\u1ef1 h\u1ee3p nh\u1ea5t chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa hai b\u1ed9 ph\u1eadn. \u0110\u1ec3 ph\u1ed1i h\u1ee3p \u0103n \u00fd, hai b\u00ean c\u1ea7n \u00e1p d\u1ee5ng quy tr\u00ecnh b\u00e0n giao kh\u00e1ch h\u00e0ng theo 3 b\u01b0\u1edbc chu\u1ea9n ch\u1ec9nh:<\/p>\n<ol>\n<li><strong>B\u01b0\u1edbc 1 &#8211; Th\u1ed1ng nh\u1ea5t ti\u00eau chu\u1ea9n Lead:<\/strong> \u0110\u1ecbnh ngh\u0129a r\u00f5 r\u00e0ng th\u1ebf n\u00e0o l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n (SQL &#8211; Sales Qualified Lead).<\/li>\n<li><strong>B\u01b0\u1edbc 2 &#8211; B\u00e0n giao t\u1ee9c th\u00ec:<\/strong> T\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c chuy\u1ec3n th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb ph\u1ec5u ti\u1ebfp th\u1ecb sang \u0111\u1ed9i ng\u0169 kinh doanh trong th\u1eddi gian ng\u1eafn nh\u1ea5t.<\/li>\n<li><strong>B\u01b0\u1edbc 3 &#8211; Ph\u1ea3n h\u1ed3i hai chi\u1ec1u:<\/strong> \u0110\u1ed9i ng\u0169 Sales c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i ch\u1ed1t \u0111\u01a1n \u0111\u1ec3 Marketing \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o.<\/li>\n<\/ol>\n<p>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf, m\u1ed9t chu\u1ed7i th\u1ea9m m\u1ef9 vi\u1ec7n \u0111\u00e3 \u00e1p d\u1ee5ng quy tr\u00ecnh Smarketing k\u1ebft h\u1ee3p m\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c t\u1ea1i s\u1ea3nh ch\u1edd. Khi ti\u1ebfp th\u1ecb thu h\u00fat kh\u00e1ch \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m, Sales s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb b\u1ea3ng gi\u00e1 v\u00e0 quy tr\u00ecnh d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u01b0 v\u1ea5n. S\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y \u0111\u00e3 gi\u00fap c\u01a1 s\u1edf t\u0103ng g\u1ea5p \u0111\u00f4i t\u1ef7 l\u1ec7 ch\u1ed1t sale th\u00e0nh c\u00f4ng.<\/p>\n<h2>5. B\u1ed9 ch\u1ec9 s\u1ed1 KPI v\u00e0 OKR \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ph\u00f2ng Marketing<\/h2>\n<p>Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng than phi\u1ec1n r\u1eb1ng h\u1ecd kh\u00f4ng bi\u1ebft ph\u00f2ng ti\u1ebfp th\u1ecb \u0111ang l\u00e0m g\u00ec v\u00e0 hi\u1ec7u qu\u1ea3 ra sao. Vi\u1ec7c thi\u1ebft l\u1eadp b\u1ed9 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng (KPI) minh b\u1ea1ch l\u00e0 gi\u1ea3i ph\u00e1p b\u1eaft bu\u1ed9c.<\/p>\n<h3>C\u00e1c nh\u00f3m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb<\/h3>\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n, qu\u1ea3n l\u00fd c\u1ea7n chia b\u1ed9 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u00e0nh ba nh\u00f3m ch\u00ednh. \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u00e1nh vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 b\u1ec1 n\u1ed5i.<\/p>\n<ul>\n<li><strong>Nh\u00f3m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> L\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Impression), L\u01b0\u1ee3t ti\u1ebfp c\u1eadn (Reach), T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (Engagement rate).<\/li>\n<li><strong>Nh\u00f3m hi\u1ec7u su\u1ea5t kinh doanh:<\/strong> S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Leads), Chi ph\u00ed tr\u00ean m\u1ed9t Lead (CPL), T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI).<\/li>\n<li><strong>Nh\u00f3m gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i:<\/strong> Chi ph\u00ed thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng (CAC), Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV).<\/li>\n<\/ul>\n<h3>M\u1eabu b\u1ea3ng theo d\u00f5i KPI cho qu\u1ea3n l\u00fd doanh nghi\u1ec7p<\/h3>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c theo d\u00f5i KPI n\u00ean \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a b\u1eb1ng b\u1ea3ng bi\u1ec3u h\u00e0ng th\u00e1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1eabu khung theo d\u00f5i hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb d\u00e0nh cho c\u1ea5p qu\u1ea3n l\u00fd:<\/p>\n<p>H\u1ea1ng m\u1ee5c \u0111o l\u01b0\u1eddngCh\u1ec9 s\u1ed1 (KPIs)M\u1ee5c ti\u00eau th\u00e1ngK\u1ebft qu\u1ea3 th\u1ef1c t\u1ebfNh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7uL\u01b0\u1ee3t ti\u1ebfp c\u1eadn m\u1ea1ng x\u00e3 h\u1ed9i100.000 reach120.000 reachChuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ngS\u1ed1 l\u01b0\u1ee3ng Lead ch\u1ea5t l\u01b0\u1ee3ng300 Leads280 LeadsChi ph\u00ed ti\u1ebfp th\u1ecbChi ph\u00ed trung b\u00ecnh\/Lead (CPL)150.000 VN\u0110140.000 VN\u0110T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1T\u1ef7 su\u1ea5t ROI chi\u1ebfn d\u1ecbch300%350%<\/p>\n<h2>6. C\u00f4ng ngh\u1ec7 v\u00e0 l\u1ed9 tr\u00ecnh 4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng Marketing Department t\u1eeb con s\u1ed1 0<\/h2>\n<p>X\u00e2y d\u1ef1ng m\u1ed9t ph\u00f2ng ti\u1ebfp th\u1ecb v\u1eadn h\u00e0nh tr\u01a1n tru \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c chu\u1ea9n m\u1ef1c.<\/p>\n<h3>\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u trong v\u1eadn h\u00e0nh Marketing<\/h3>\n<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1, c\u00f4ng ngh\u1ec7 l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c gi\u00fap n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c. Doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c nh\u01b0 Trello, Asana k\u1ebft h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng CRM \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u00ean s\u00e2u th\u00f4ng qua c\u00f4ng c\u1ee5 nh\u01b0 <strong>r marketing department<\/strong> analytics gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf ch\u1ee9 kh\u00f4ng d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh. D\u1eef li\u1ec7u ch\u00ednh x\u00e1c s\u1ebd gi\u00fap t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n<h3>L\u1ed9 tr\u00ecnh 4 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ph\u00f2ng Marketing chu\u1ea9n ch\u1ec9nh<\/h3>\n<p>N\u1ebfu b\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb t\u1eeb con s\u1ed1 0, h\u00e3y tu\u00e2n th\u1ee7 l\u1ed9 tr\u00ecnh 4 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n sau \u0111\u00e2y:<\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 1 &#8211; X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch:<\/strong> \u0110\u1ec1 ra m\u1ee5c ti\u00eau doanh s\u1ed1 c\u1ee5 th\u1ec3 v\u00e0 tr\u00edch ra kho\u1ea3ng 5% &#8211; 15% doanh thu cho ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb.<\/li>\n<li><strong>B\u01b0\u1edbc 2 &#8211; X\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c:<\/strong> L\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh nh\u00e2n s\u1ef1 tinh g\u1ecdn ho\u1eb7c chuy\u00ean m\u00f4n h\u00f3a t\u00f9y theo quy m\u00f4 hi\u1ec7n t\u1ea1i.<\/li>\n<li><strong>B\u01b0\u1edbc 3 &#8211; Tuy\u1ec3n d\u1ee5ng v\u00e0 chu\u1ea9n h\u00f3a quy tr\u00ecnh:<\/strong> \u0110\u0103ng tuy\u1ec3n d\u1ef1a tr\u00ean m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c r\u00f5 r\u00e0ng, quy \u0111\u1ecbnh chu\u1ea9n m\u1ef1c l\u00e0m vi\u1ec7c gi\u1eefa c\u00e1c k\u00eanh.<\/li>\n<li><strong>B\u01b0\u1edbc 4 &#8211; \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a:<\/strong> \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ecbnh k\u1ef3 theo tu\u1ea7n\/th\u00e1ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 khi c\u00f3 l\u1ee3i nhu\u1eadn.<\/li>\n<\/ul>\n<p>Trong c\u00e1c kh\u00f4ng gian d\u1ecbch v\u1ee5 nh\u01b0 nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n hay showroom, vi\u1ec7c trang b\u1ecb h\u1ec7 th\u1ed1ng hi\u1ec3n th\u1ecb hi\u1ec7n \u0111\u1ea1i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a quy tr\u00ecnh chu\u1ea9n h\u00f3a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<div class=\"woocommerce\"><div class=\"products row row-small large-columns-5 medium-columns-3 small-columns-2\">\n<div class=\"product-small col has-hover product type-product post-9454 status-publish first instock product_cat-man-hinh-led product_cat-led-treo-tuong-trong-nha product_cat-man-hinh-led-quang-cao-trong-nha has-post-thumbnail taxable shipping-taxable purchasable product-type-variable\">\n\t<div class=\"col-inner\">\n\t<!-- \u0110\u00e3 d\u00f9ng file override -->\n<div class=\"badge-container absolute left top z-1\">\n    \n    \n    \n<\/div>\n\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-led-treo-tuong-trong-nha\/\" aria-label=\"M\u00e0n H\u00ecnh LED Treo T\u01b0\u1eddng Trong Nh\u00e0\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"M\u00e0n H\u00ecnh LED Treo T\u01b0\u1eddng Trong Nh\u00e0\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh LED Treo T\u01b0\u1eddng Trong Nh\u00e0\" \/><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/led-treo-tuong-01-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"M\u00e0n H\u00ecnh LED Treo T\u01b0\u1eddng Trong Nh\u00e0 1\" srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/led-treo-tuong-01-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/led-treo-tuong-01-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/led-treo-tuong-01-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/led-treo-tuong-01-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/led-treo-tuong-01-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/led-treo-tuong-01.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"M\u00e0n H\u00ecnh LED Treo T\u01b0\u1eddng Trong Nh\u00e0 1\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"ux-swatches ux-swatches-in-loop ux-swatches--small\"><div class=\"ux-swatch ux-swatch--color\" data-image-src=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-300x300.jpg\" data-image-srcset=\"https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-300x300.jpg 300w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-150x150.jpg 150w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-768x768.jpg 768w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-12x12.jpg 12w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha-100x100.jpg 100w, https:\/\/adszone.vn\/wp-content\/uploads\/2026\/08\/227-man-hinh-led-treo-tuong-trong-nha.jpg 1000w\" data-image-sizes=\"(max-width: 300px) 100vw, 300px\" data-attribute_name=\"attribute_pa_mau-sac\" data-value=\"den\" ><span class=\"ux-swatch__color ux-swatch__color--single-color\" style=\"--swatch-color: #000000\"><\/span><span class=\"ux-swatch__text\">Black<\/span><\/div><\/div><div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-7\">\n\t\t\tLED screen\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-led-treo-tuong-trong-nha\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">M\u00e0n H\u00ecnh LED Treo T\u01b0\u1eddng Trong Nh\u00e0<\/a><\/p><\/div><div class=\"price-wrapper\"><div class=\"product-labels-container\"><div class=\"product-labels\"><span class=\"product-label\">1R1G1B<\/span><span class=\"product-label\">LED<\/span><span class=\"product-label\">INDOOR<\/span><span class=\"product-label\">BLACK<\/span><\/div><\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/div><!-- row -->\n<\/div>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>T\u00f3m l\u1ea1i, x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh m\u1ed9t <strong>marketing department<\/strong> hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi b\u1ed9 khung nh\u00e2n s\u1ef1 chu\u1ea9n m\u00e0 c\u00f2n c\u1ea7n s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi ph\u00f2ng Sales v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd t\u1eeb c\u00f4ng ngh\u1ec7. Khi b\u1ed9 m\u00e1y ti\u1ebfp th\u1ecb v\u1eadn h\u00e0nh \u0111\u00fang h\u01b0\u1edbng, doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra d\u00f2ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec1u \u0111\u1eb7n v\u00e0 b\u1ee9t ph\u00e1 doanh s\u1ed1 b\u1ec1n v\u1eefng.<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng h\u00ecnh \u1ea3nh v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi ADSzone. \u0110\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ec3n th\u1ecb chuy\u00ean nghi\u1ec7p nh\u1ea5t.<\/p>\n<ul>\n<li><strong>Hotline\/Zalo:<\/strong> 0964 150 484 \u2013 0967 898 798<\/li>\n<li><strong>E-mail:<\/strong> sales@adszone.vn<\/li>\n<li><strong>Website:<\/strong> <a href=\"https:\/\/adszone.vn\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/adszone.vn\/<\/a><\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;12844&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 ngay&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Marketing Department L\u00e0 G\u00ec? C\u1ea5u Tr\u00fac V\u00e0 V\u1eadn H\u00e0nh Chu\u1ea9n&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate now<\/span>\n    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Title SEO: Marketing Department L\u00e0 G\u00ec?<\/p>","protected":false},"author":1,"featured_media":12833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genseo_seo_title":"Marketing Department L\u00e0 G\u00ec? C\u1ea5u Tr\u00fac V\u00e0 V\u1eadn H\u00e0nh Chu\u1ea9n","_genseo_meta_desc":"Kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a Marketing Department, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c chu\u1ea9n, ch\u1ee9c n\u0103ng nhi\u1ec7m v\u1ee5 v\u00e0 b\u1ed9 KPI \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 d\u00e0nh cho doanh nghi\u1ec7p SME v\u00e0 t\u1eadp \u0111o\u00e0n.","_genseo_focus_keyword":"marketing department","_genseo_secondary_keywords":["marketing department","ph\u00f2ng marketing","ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng marketing","c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng marketing","s\u01a1 \u0111\u1ed3 ph\u00f2ng marketing","nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ed9 ph\u1eadn marketing","m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c ph\u00f2ng marketing","kpi cho ph\u00f2ng marketing","marketing portfolio examples","marketing jd","r marketing department"],"_genseo_og_image":"","_genseo_og_image_id":12833,"_genseo_schema_type":"Article","_genseo_canonical_url":"","_genseo_robots":"index","_genseo_source":"genseo-desktop","_genseo_source_video":"","_genseo_search_intent":"informational","_genseo_word_count":2769,"_genseo_reading_time":14,"_genseo_published_at":"","_genseo_kwplan_id":"kwplan_13a87492-b631-444e-8b47-1aea123317b9","_genseo_kwplan_item_id":"kwitem_d82c3cd4-0af1-47df-bd31-ac89a606ed04","_genseo_rewritten_at":"","_genseo_rewrite_version":0,"_genseo_rewrite_source":"","_genseo_original_word_count":0,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-12844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-man-hinh"],"acf":[],"_links":{"self":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/comments?post=12844"}],"version-history":[{"count":2,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12844\/revisions"}],"predecessor-version":[{"id":14554,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/12844\/revisions\/14554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media\/12833"}],"wp:attachment":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media?parent=12844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/categories?post=12844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/tags?post=12844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}