{"id":14345,"date":"2026-08-22T11:47:41","date_gmt":"2026-08-22T04:47:41","guid":{"rendered":"https:\/\/adszone.vn\/?p=14345"},"modified":"2026-08-22T11:47:41","modified_gmt":"2026-08-22T04:47:41","slug":"hieu-dung-ve-out-of-home-chuan-oaaa-va-xu-huong-dooh","status":"publish","type":"post","link":"https:\/\/adszone.vn\/en\/hieu-dung-ve-out-of-home-chuan-oaaa-va-xu-huong-dooh\/","title":{"rendered":"Hi\u1ec3u \u0110\u00fang V\u1ec1 Out-of-Home: Chu\u1ea9n OAAA v\u00e0 Xu H\u01b0\u1edbng DOOH"},"content":{"rendered":"<p><a href=\"https:\/\/adszone.vn\/en\/hieu-dung-ve-out-of-home-chuan-oaaa-va-xu-huong-dooh\/\"><strong>Qu\u1ea3ng c\u00e1o Out-of-Home (OOH)<\/strong> <\/a>l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 to\u00e0n b\u1ed9 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ean ngo\u00e0i kh\u00f4ng gian s\u1ed1ng c\u1ee7a h\u1ecd. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u \u0111\u1ed9 ph\u1ee7, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n v\u00e0 k\u1ebft n\u1ed1i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Adszone cung c\u1ea5p h\u1ec7 sinh th\u00e1i m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o chuy\u00ean d\u1ee5ng v\u00e0 gi\u1ea3i ph\u00e1p Digital Signage chu\u1ea9n Place-based DOOH cho doanh nghi\u1ec7p.<\/p>\n<p>T\u1ea1i sao c\u00f3 \u0111\u1ebfn h\u01a1n 80% ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam v\u1eabn \u0111\u00e1nh \u0111\u1ed3ng thu\u1eadt ng\u1eef Out-of-Home v\u1edbi nh\u1eefng t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u1ed5ng l\u1ed3 tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c? Th\u1ef1c t\u1ebf, s\u1ef1 nh\u1ea7m l\u1eabn c\u0103n b\u1ea3n n\u00e0y khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ecf l\u1ee1 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m truy\u1ec1n th\u00f4ng gi\u00e1 tr\u1ecb cao t\u1ea1i c\u00e1c kh\u00f4ng gian kh\u00e9p k\u00edn nh\u01b0 thang m\u00e1y, s\u1ea3nh v\u0103n ph\u00f2ng hay trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. Ngo\u00e0i ra, vi\u1ec7c hi\u1ec3u sai b\u1ea3n ch\u1ea5t OOH c\u00f2n khi\u1ebfn doanh nghi\u1ec7p l\u00fang t\u00fang khi ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch gi\u1eefa OOH t\u0129nh truy\u1ec1n th\u1ed1ng v\u00e0 Digital OOH hi\u1ec7n \u0111\u1ea1i.<\/p>\n<h2>1. Qu\u1ea3ng c\u00e1o Out-of-Home l\u00e0 g\u00ec? Chu\u1ea9n \u0111\u1ecbnh ngh\u0129a qu\u1ed1c t\u1ebf t\u1eeb OAAA<\/h2>\n<p>Qu\u1ea3ng c\u00e1o Out-of-Home (OOH) l\u00e0 to\u00e0n b\u1ed9 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd b\u01b0\u1edbc ch\u00e2n ra kh\u1ecfi ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh. Kh\u00e1i ni\u1ec7m chu\u1ea9n h\u00f3a qu\u1ed1c t\u1ebf n\u00e0y bao g\u1ed3m c\u1ea3 kh\u00f4ng gian ngo\u00e0i tr\u1eddi th\u00f4ng tho\u00e1ng l\u1eabn c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng kh\u00e9p k\u00edn b\u00ean trong c\u00e1c t\u00f2a nh\u00e0.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszonedisplay.com\/wp-content\/uploads\/2026\/08\/section-1-quang-cao-out-of-home-la-gi-chuan-dinh-n.png\" alt=\"Qu\u1ea3ng c\u00e1o Out-of-Home l\u00e0 g\u00ec? Chu\u1ea9n \u0111\u1ecbnh ngh\u0129a qu\u1ed1c t\u1ebf t\u1eeb OAAA\" width=\"800\" height=\"450\" \/><figcaption>Qu\u1ea3ng c\u00e1o Out-of-Home l\u00e0 g\u00ec? Chu\u1ea9n \u0111\u1ecbnh ngh\u0129a qu\u1ed1c t\u1ebf t\u1eeb OAAA<\/figcaption><\/figure>\n<h3>\u0110\u1ecbnh ngh\u0129a chu\u1ea9n c\u1ee7a Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o Ngo\u00e0i nh\u00e0 Hoa K\u1ef3 (OAAA)<\/h3>\n<p>Theo Out of Home Advertising Association of America (OAAA), thu\u1eadt ng\u1eef Out-of-Home bao qu\u00e1t m\u1ecdi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng m\u1ea1i xu\u1ea5t hi\u1ec7n ngo\u00e0i kh\u00f4ng gian sinh ho\u1ea1t c\u00e1 nh\u00e2n. \u0110\u1ecbnh ngh\u0129a n\u00e0y kh\u1eb3ng \u0111\u1ecbnh OOH kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi y\u1ebfu t\u1ed1 th\u1eddi ti\u1ebft hay b\u1ea7u tr\u1eddi m\u1edf.<\/p>\n<p>Th\u1ef1c t\u1ebf, b\u1ea5t k\u1ef3 v\u1ecb tr\u00ed n\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i qua trong h\u00e0nh tr\u00ecnh di chuy\u1ec3n h\u00e0ng ng\u00e0y \u0111\u1ec1u thu\u1ed9c ph\u1ea1m vi c\u1ee7a OOH. T\u1eeb con \u0111\u01b0\u1eddng \u0111i l\u00e0m, khu v\u1ef1c ch\u1edd xe bu\u00fdt \u0111\u1ebfn s\u1ea3nh ch\u1edd <strong><a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-treo-thang-may-lien-than-22-inch\/\">thang m\u00e1y<\/a><\/strong> \u0111\u1ec1u l\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m truy\u1ec1n th\u00f4ng gi\u00e1 tr\u1ecb.<\/p>\n<h3>Ph\u00e2n bi\u1ec7t Out-of-Home (ngo\u00e0i nh\u00e0) v\u00e0 Outdoor Advertising (ngo\u00e0i tr\u1eddi)<\/h3>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng d\u00f9ng l\u1eabn l\u1ed9n gi\u1eefa hai kh\u00e1i ni\u1ec7m Out-of-Home v\u00e0 Outdoor Advertising. Tuy nhi\u00ean, Outdoor Advertising th\u1ef1c ch\u1ea5t ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp con n\u1eb1m b\u00ean trong h\u1ec7 sinh th\u00e1i OOH r\u1ed9ng l\u1edbn.<\/p>\n<p>C\u1ee5 th\u1ec3, Outdoor Advertising ch\u1ec9 ph\u1ee5c v\u1ee5 m\u00f4i tr\u01b0\u1eddng ngo\u00e0i tr\u1eddi ch\u1ecbu \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp c\u1ee7a th\u1eddi ti\u1ebft. Trong khi \u0111\u00f3, Out-of-Home bao h\u00e0m c\u1ea3 Outdoor l\u1eabn c\u00e1c kh\u00f4ng gian sinh ho\u1ea1t c\u00f4ng c\u1ed9ng trong nh\u00e0 (Indoor Public Spaces).<\/p>\n<ul>\n<li><strong>Outdoor Advertising:<\/strong> Bi\u1ec3n t\u1ea5m l\u1edbn tr\u00ean cao t\u1ed1c, pano \u1ed1p t\u01b0\u1eddng \u0111\u01b0\u1eddng ph\u1ed1, c\u1ea7u v\u01b0\u1ee3t b\u1ed9 h\u00e0nh.<\/li>\n<li><strong>Indoor OOH (Place-based):<\/strong> M\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 trong thang m\u00e1y, s\u1ea3nh ch\u1edd s\u00e2n bay, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, si\u00eau th\u1ecb.<\/li>\n<\/ul>\n<h3>Vai tr\u00f2 c\u1ee7a OOH trong k\u1ef7 nguy\u00ean s\u1ed1: \u0110i\u1ec3m ch\u1ea1m kh\u00f4ng th\u1ec3 b\u1ea5m b\u1ecf qua<\/h3>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ng\u00e0y nay \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng ch\u1eb7n qu\u1ea3ng c\u00e1o v\u00e0 thao t\u00e1c l\u01b0\u1edbt qua nhanh ch\u00f3ng. Ng\u01b0\u1ee3c l\u1ea1i, OOH s\u1edf h\u1eefu \u0111\u1eb7c t\u00ednh v\u1eadt l\u00fd v\u01b0\u1ee3t tr\u1ed9i: kh\u00f4ng th\u1ec3 b\u1ea5m b\u1ecf qua (unskippable) v\u00e0 kh\u00f4ng th\u1ec3 c\u00e0i ti\u1ec7n \u00edch ng\u0103n ch\u1eb7n.<\/p>\n<p>Ngo\u00e0i ra, OOH \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i li\u1ec1n m\u1ea1ch gi\u1eefa tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 h\u00e0nh \u0111\u1ed9ng k\u1ef9 thu\u1eadt s\u1ed1. Ng\u01b0\u1eddi xem ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p k\u00edch th\u00edch t\u1eeb m\u00e0n h\u00ecnh OOH, sau \u0111\u00f3 ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u00e1 nh\u00e2n ngay t\u1ea1i \u0111i\u1ec3m ch\u1ea1m.<\/p>\n<h2>2. Ph\u00e2n lo\u1ea1i 4 nh\u00f3m qu\u1ea3ng c\u00e1o Out-of-Home theo ti\u00eau chu\u1ea9n OAAA<\/h2>\n<p>Hi\u1ec7p h\u1ed9i OAAA ph\u00e2n lo\u1ea1i to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o ngo\u00e0i nh\u00e0 th\u00e0nh 4 nh\u00f3m ch\u00ednh: Billboard, Street Furniture, Transit v\u00e0 Place-based OOH. M\u1ed7i nh\u00f3m s\u1edf h\u1eefu nh\u1eefng \u0111\u1eb7c t\u00ednh k\u1ef9 thu\u1eadt, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i ri\u00eang bi\u1ec7t cho t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszonedisplay.com\/wp-content\/uploads\/2026\/08\/section-2-phan-loai-4-nhom-quang-cao-out-of-home-t.png\" alt=\"Ph\u00e2n lo\u1ea1i 4 nh\u00f3m qu\u1ea3ng c\u00e1o Out-of-Home theo ti\u00eau chu\u1ea9n OAAA\" width=\"800\" height=\"450\" \/><figcaption>Ph\u00e2n lo\u1ea1i 4 nh\u00f3m qu\u1ea3ng c\u00e1o Out-of-Home theo ti\u00eau chu\u1ea9n OAAA<\/figcaption><\/figure>\n<h3>Nh\u00f3m 1: Billboard (Bi\u1ec3n t\u1ea5m l\u1edbn)<\/h3>\n<p>Billboard l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i nh\u00e0 kinh \u0111i\u1ec3n v\u1edbi k\u00edch th\u01b0\u1edbc hi\u1ec3n th\u1ecb kh\u1ed5ng l\u1ed3. Ph\u00e2n nh\u00f3m n\u00e0y bao g\u1ed3m pano \u1ed1p t\u01b0\u1eddng, billboard c\u1ed9t tr\u1ee5 m\u1ed9t ch\u00e2n (unipole) v\u00e0 bi\u1ec3n l\u1eadt ba m\u1eb7t (trivision) t\u1ea1i c\u00e1c tr\u1ee5c giao l\u1ed9 huy\u1ebft m\u1ea1ch.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, Billboard ph\u00e1t huy th\u1ebf m\u1ea1nh t\u1ed1i \u0111a trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u di\u1ec7n r\u1ed9ng. K\u00edch th\u01b0\u1edbc l\u1edbn gi\u00fap th\u00f4ng \u0111i\u1ec7p g\u00e2y \u1ea5n t\u01b0\u1ee3ng th\u1ecb gi\u00e1c m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng t\u1eeb kho\u1ea3ng c\u00e1ch xa.<\/p>\n<h3>Nh\u00f3m 2: Street Furniture (Ti\u1ec7n \u00edch \u0111\u01b0\u1eddng ph\u1ed1)<\/h3>\n<p>Street Furniture l\u00e0 nh\u00f3m qu\u1ea3ng c\u00e1o g\u1eafn li\u1ec1n v\u1edbi c\u00e1c ti\u1ec7n \u00edch c\u00f4ng c\u1ed9ng ven \u0111\u01b0\u1eddng. \u0110i\u1ec3n h\u00ecnh g\u1ed3m c\u00f3 nh\u00e0 ch\u1edd xe bu\u00fdt, ki-\u1ed1t th\u00f4ng tin \u0111\u00f4 th\u1ecb, tr\u1ee5 s\u1ea1c pin c\u00f4ng c\u1ed9ng v\u00e0 b\u1ed1t \u0111i\u1ec7n tho\u1ea1i.<\/p>\n<p>\u01afu \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a nh\u00f3m n\u00e0y l\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t ngang t\u1ea7m m\u1eaft ng\u01b0\u1eddi \u0111i b\u1ed9 v\u00e0 ng\u01b0\u1eddi tham gia giao th\u00f4ng t\u1ed1c \u0111\u1ed9 ch\u1eadm. Nh\u1edd v\u1eady, th\u1eddi gian ti\u1ebfp x\u00fac th\u00f4ng \u0111i\u1ec7p k\u00e9o d\u00e0i h\u01a1n, cho ph\u00e9p truy\u1ec1n t\u1ea3i n\u1ed9i dung chi ti\u1ebft v\u00e0 ch\u1ec9n chu.<\/p>\n<h3>Nh\u00f3m 3: Transit Advertising (Qu\u1ea3ng c\u00e1o ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng)<\/h3>\n<p>Transit Advertising t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi di chuy\u1ec3n c\u00f4ng c\u1ed9ng \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c. H\u00ecnh th\u1ee9c n\u00e0y bao g\u1ed3m d\u00e1n decal tr\u00ean th\u00e2n xe bu\u00fdt, taxi, m\u00e0n h\u00ecnh trong toa t\u00e0u \u0111i\u1ec7n metro v\u00e0 s\u1ea3nh nh\u00e0 ga s\u00e2n bay.<\/p>\n<p>Do \u0111\u00f3, qu\u1ea3ng c\u00e1o ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng t\u1ea1o ra nh\u1eefng t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng kh\u1eafp th\u00e0nh ph\u1ed1. Kh\u1ea3 n\u0103ng bao ph\u1ee7 \u0111\u1ecba b\u00e0n linh ho\u1ea1t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng c\u00e1c t\u1ea7ng l\u1edbp c\u01b0 d\u00e2n \u0111\u00f4 th\u1ecb.<\/p>\n<h3>Nh\u00f3m 4: Place-based OOH (Qu\u1ea3ng c\u00e1o theo \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3)<\/h3>\n<p>Place-based OOH l\u00e0 ph\u00e2n nh\u00f3m qu\u1ea3ng c\u00e1o g\u1eafn ch\u1eb7t v\u1edbi c\u00e1c \u0111\u1ecba \u0111i\u1ec3m chuy\u00ean bi\u1ec7t trong \u0111\u1eddi s\u1ed1ng. H\u1ec7 th\u1ed1ng n\u00e0y xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng, chung c\u01b0 cao c\u1ea5p, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, r\u1ea1p chi\u1ebfu phim, tr\u01b0\u1eddng h\u1ecdc v\u00e0 b\u1ec7nh vi\u1ec7n.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00f3m Place-based OOH ph\u1ea7n l\u1edbn v\u1eadn h\u00e0nh tr\u00ean h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i. H\u00ecnh th\u1ee9c n\u00e0y cho ph\u00e9p nh\u1eafm ch\u1ecdn ch\u00ednh x\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean h\u00e0nh vi sinh ho\u1ea1t \u0111\u1eb7c th\u00f9 t\u1ea1i t\u1eebng \u0111i\u1ec3m \u0111\u1ebfn.<\/p>\n<h2>3. Gi\u1ea3i m\u00e3 Place-based DOOH: V\u1ecb th\u1ebf c\u1ee7a m\u00e0n h\u00ecnh thang m\u00e1y v\u00e0 t\u00f2a nh\u00e0<\/h2>\n<p>M\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 trong thang m\u00e1y v\u00e0 s\u1ea3nh t\u00f2a nh\u00e0 ch\u00ednh l\u00e0 \u0111\u1ea1i di\u1ec7n ti\u00eau bi\u1ec3u nh\u1ea5t c\u1ee7a ph\u00e2n nh\u00f3m Place-based DOOH. D\u00f9 n\u1eb1m ho\u00e0n to\u00e0n trong kh\u00f4ng gian kh\u00e9p k\u00edn, ph\u00e2n kh\u00fac n\u00e0y s\u1edf h\u1eefu t\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u00e0 kh\u1ea3 n\u0103ng ghi nh\u1edb v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszonedisplay.com\/wp-content\/uploads\/2026\/08\/section-3-giai-ma-place-based-dooh-vi-the-cua-man-.png\" alt=\"Gi\u1ea3i m\u00e3 Place-based DOOH: V\u1ecb th\u1ebf c\u1ee7a m\u00e0n h\u00ecnh thang m\u00e1y v\u00e0 t\u00f2a nh\u00e0\" width=\"800\" height=\"450\" \/><figcaption>Gi\u1ea3i m\u00e3 Place-based DOOH: V\u1ecb th\u1ebf c\u1ee7a m\u00e0n h\u00ecnh thang m\u00e1y v\u00e0 t\u00f2a nh\u00e0<\/figcaption><\/figure>\n<h3>\u0110\u1ecbnh v\u1ecb chu\u1ea9n x\u00e1c ph\u00e2n nh\u00f3m Place-based DOOH trong nh\u00e0<\/h3>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng ph\u00e2n v\u00e2n khi x\u1ebfp lo\u1ea1i <a href=\"https:\/\/adszone.vn\/en\/product\/man-hinh-treo-thang-may-lien-than-24-inch\/\"><strong>m\u00e0n h\u00ecnh thang m\u00e1y<\/strong><\/a> v\u00e0o nh\u00f3m qu\u1ea3ng c\u00e1o trong nh\u00e0 hay ngo\u00e0i tr\u1eddi. Theo chu\u1ea9n ph\u00e2n lo\u1ea1i qu\u1ed1c t\u1ebf t\u1eeb OAAA, m\u00e0n h\u00ecnh thang m\u00e1y ch\u00ednh l\u00e0 Place-based DOOH (Digital Out-of-Home d\u1ef1a tr\u00ean \u0111\u1ecba \u0111i\u1ec3m).<\/p>\n<p>Th\u1ef1c t\u1ebf, v\u1ecb tr\u00ed l\u1eafp \u0111\u1eb7t n\u00e0y khai th\u00e1c tri\u1ec7t \u0111\u1ec3 nh\u1eefng kh\u00f4ng gian c\u00f4ng c\u1ed9ng kh\u00e9p k\u00edn. N\u01a1i \u0111\u00e2y t\u1eadp trung \u0111\u00f4ng \u0111\u1ea3o c\u01b0 d\u00e2n v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng qua l\u1ea1i h\u00e0ng ng\u00e0y v\u1edbi t\u1ea7n su\u1ea5t l\u1eb7p l\u1ea1i \u1ed5n \u0111\u1ecbnh.<\/p>\n<h3>T\u00e2m l\u00fd ng\u01b0\u1eddi xem trong kh\u00f4ng gian k\u00edn (Captive Audience)<\/h3>\n<p>Kh\u00f4ng gian b\u00ean trong thang m\u00e1y t\u1ea1o ra tr\u1ea1ng th\u00e1i t\u00e2m l\u00fd \u0111\u1eb7c bi\u1ec7t g\u1ecdi l\u00e0 &#8220;kh\u00e1n gi\u1ea3 b\u1ecb gi\u1eef ch\u00e2n&#8221; (Captive Audience). Khi b\u01b0\u1edbc v\u00e0o cabin thang m\u00e1y ch\u1eadt h\u1eb9p, ng\u01b0\u1eddi \u0111i thang th\u01b0\u1eddng r\u01a1i v\u00e0o c\u1ea3m gi\u00e1c ng\u01b0\u1ee3ng ng\u00f9ng v\u00e0 thi\u1ebfu h\u1ee5t \u0111i\u1ec3m nh\u00ecn.<\/p>\n<p>V\u00ec v\u1eady, \u00e1nh m\u1eaft c\u1ee7a ng\u01b0\u1eddi xem c\u00f3 xu h\u01b0\u1edbng t\u1ef1 nhi\u00ean t\u00ecm \u0111\u1ebfn m\u00e0n h\u00ecnh ph\u00e1t n\u1ed9i dung chuy\u1ec3n \u0111\u1ed9ng s\u1eafc n\u00e9t. Th\u1eddi gian ch\u1edd \u0111\u1ee3i th\u1ee5 \u0111\u1ed9ng l\u1eadp t\u1ee9c bi\u1ebfn th\u00e0nh c\u01a1 h\u1ed9i ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u1edbi \u0111\u1ed9 t\u1eadp trung th\u1ecb gi\u00e1c g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i.<\/p>\n<h3>Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau chu\u1ea9n x\u00e1c (A\/B Class)<\/h3>\n<p>Place-based DOOH t\u1ea1i c\u00e1c t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng h\u1ea1ng A v\u00e0 chung c\u01b0 cao c\u1ea5p m\u1edf ra c\u00e1nh c\u1eeda ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao. \u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh d\u1ed3i d\u00e0o, bao g\u1ed3m qu\u1ea3n l\u00fd c\u1ea5p cao, chuy\u00ean gia v\u00e0 ch\u1ee7 doanh nghi\u1ec7p.<\/p>\n<p>B\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn danh s\u00e1ch t\u00f2a nh\u00e0 theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u1ecdc \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Vi\u1ec7c n\u00e0y gi\u00fap lo\u1ea1i b\u1ecf t\u1ed1i \u0111a l\u00e3ng ph\u00ed hi\u1ec3n th\u1ecb so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ph\u00e1t s\u00f3ng \u0111\u1ea1i tr\u00e0.<\/p>\n<h3>S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb khung tranh Frame t\u0129nh sang Digital Signage \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/h3>\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, khung tranh t\u0129nh (Frame) chi\u1ebfm l\u0129nh h\u1ea7u h\u1ebft kh\u00f4ng gian thang m\u00e1y nh\u1edd chi ph\u00ed l\u1eafp \u0111\u1eb7t th\u1ea5p. Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb \u0111\u00e3 th\u00fac \u0111\u1ea9y l\u00e0n s\u00f3ng thay th\u1ebf b\u1eb1ng m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 chuy\u00ean d\u1ee5ng.<\/p>\n<p>C\u1ee5 th\u1ec3, m\u00e0n h\u00ecnh LCD Digital Signage mang \u0111\u1ebfn h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng, chuy\u1ec3n \u0111\u1ed9ng m\u01b0\u1ee3t m\u00e0 v\u00e0 \u00e2m thanh v\u1eeba ph\u1ea3i. N\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1o c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd, gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi h\u00ecnh \u1ea3nh in \u1ea5n c\u1ed1 \u0111\u1ecbnh.<\/p>\n<h2>4. So s\u00e1nh chi ti\u1ebft OOH truy\u1ec1n th\u1ed1ng v\u00e0 Digital Out-of-Home (DOOH)<\/h2>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa OOH truy\u1ec1n th\u1ed1ng v\u00e0 DOOH n\u1eb1m \u1edf kh\u1ea3 n\u0103ng linh ho\u1ea1t n\u1ed9i dung v\u00e0 \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c. B\u1ea3ng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y cung c\u1ea5p g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u.<\/p>\n<figure class=\"section-image\"><img decoding=\"async\" src=\"https:\/\/adszonedisplay.com\/wp-content\/uploads\/2026\/08\/section-4-so-sanh-chi-tiet-ooh-truyen-thong-va-dig.png\" alt=\"So s\u00e1nh chi ti\u1ebft OOH truy\u1ec1n th\u1ed1ng v\u00e0 Digital Out-of-Home (DOOH)\" width=\"800\" height=\"450\" \/><figcaption>So s\u00e1nh chi ti\u1ebft OOH truy\u1ec1n th\u1ed1ng v\u00e0 Digital Out-of-Home (DOOH)<\/figcaption><\/figure>\n<table style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px;\" border=\"1\" cellspacing=\"0\" cellpadding=\"8\">\n<thead>\n<tr style=\"background-color: #f2f2f2; text-align: left;\">\n<th>Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1<\/th>\n<th>OOH Truy\u1ec1n th\u1ed1ng (T\u0129nh)<\/th>\n<th>Digital Out-of-Home (DOOH)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Linh ho\u1ea1t n\u1ed9i dung<\/strong><\/td>\n<td>C\u1ed1 \u0111\u1ecbnh 1 n\u1ed9i dung su\u1ed1t h\u1ee3p \u0111\u1ed3ng, t\u1ed1n chi ph\u00ed v\u00e0 th\u1eddi gian in \u1ea5n thay b\u1ea1t.<\/td>\n<td>Thay \u0111\u1ed5i visual linh ho\u1ea1t theo th\u1eddi gian th\u1ef1c (time-parting, th\u1eddi ti\u1ebft, s\u1ef1 ki\u1ec7n).<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng<\/strong><\/td>\n<td>\u01af\u1edbc l\u01b0\u1ee3ng qua l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng (OTS &#8211; Opportunity to See).<\/td>\n<td>\u0110o l\u01b0\u1eddng l\u01b0\u1ee3t xem th\u1ef1c t\u1ebf (Impressions), camera AI ph\u00e2n t\u00edch \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 th\u1eddi gian ch\u00fa \u00fd.<\/td>\n<\/tr>\n<tr>\n<td><strong>Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c<\/strong><\/td>\n<td>Th\u1ee5 \u0111\u1ed9ng 1 chi\u1ec1u, h\u1ea1n ch\u1ebf k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp.<\/td>\n<td>T\u01b0\u01a1ng t\u00e1c c\u1ea3m \u1ee9ng, qu\u00e9t QR Code \u0111\u1ed9ng nh\u1eadn voucher, tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 AR\/VR.<\/td>\n<\/tr>\n<tr>\n<td><strong>Hi\u1ec7u qu\u1ea3 chi ph\u00ed (TCO)<\/strong><\/td>\n<td>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao cho s\u1ea3n xu\u1ea5t, thi c\u00f4ng, c\u1ea5p ph\u00e9p x\u00e2y d\u1ef1ng.<\/td>\n<td>Chia s\u1ebb khung gi\u1edd ph\u00e1t s\u00f3ng linh ho\u1ea1t, t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch theo s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb th\u1ef1c t\u1ebf.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>T\u00ednh linh ho\u1ea1t trong qu\u1ea3n tr\u1ecb n\u1ed9i dung theo th\u1eddi gian th\u1ef1c<\/h3>\n<p>Bi\u1ec3n b\u1ea1t OOH t\u0129nh \u0111\u00f2i h\u1ecfi quy tr\u00ecnh ph\u1ee9c t\u1ea1p t\u1eeb duy\u1ec7t m\u1eabu in, s\u1ea3n xu\u1ea5t th\u1ef1c t\u1ebf \u0111\u1ebfn \u0111\u1ed9i ng\u0169 thi c\u00f4ng k\u00e9o b\u1ea1t ban \u0111\u00eam. Khi c\u00f3 sai s\u00f3t th\u00f4ng tin, vi\u1ec7c kh\u1eafc ph\u1ee5c th\u01b0\u1eddng m\u1ea5t t\u1eeb v\u00e0i ng\u00e0y \u0111\u1ebfn c\u1ea3 tu\u1ea7n l\u1ec5.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, h\u1ea1 t\u1ea7ng DOOH cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o thay \u0111\u1ed5i file hi\u1ec3n th\u1ecb ch\u1ec9 trong v\u00e0i gi\u00e2y th\u00f4ng qua m\u1ea1ng Internet. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n chia khung gi\u1edd ph\u00e1t s\u00f3ng (Dayparting), v\u00ed d\u1ee5 bu\u1ed5i s\u00e1ng qu\u1ea3ng c\u00e1o c\u00e0 ph\u00ea v\u00e0 bu\u1ed5i chi\u1ec1u qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n.<\/p>\n<h3>Kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 hi\u1ec3n th\u1ecb v\u00e0 d\u1eef li\u1ec7u camera AI<\/h3>\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, OOH truy\u1ec1n th\u1ed1ng ch\u1ec9 c\u00f3 th\u1ec3 cung c\u1ea5p ch\u1ec9 s\u1ed1 \u01b0\u1edbc l\u01b0\u1ee3ng d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng ph\u01b0\u01a1ng ti\u1ec7n \u0111i qua tuy\u1ebfn \u0111\u01b0\u1eddng. Con s\u1ed1 n\u00e0y kh\u00f4ng th\u1ec3 ch\u1ee9ng minh c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi th\u1ef1c s\u1ef1 nh\u00ecn v\u00e0o t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o.<\/p>\n<p>Hi\u1ec7n nay, c\u00e1c h\u1ec7 th\u1ed1ng DOOH hi\u1ec7n \u0111\u1ea1i t\u00edch h\u1ee3p camera AI th\u00f4ng minh gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c. H\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 ph\u00e2n t\u00edch s\u1ed1 l\u01b0\u1ee3t nh\u00ecn tr\u1ef1c di\u1ec7n, th\u1eddi gian ch\u00fa \u00fd trung b\u00ecnh v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi xem m\u00e0 v\u1eabn b\u1ea3o m\u1eadt th\u00f4ng tin c\u00e1 nh\u00e2n.<\/p>\n<h3>T\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ed5ng chi ph\u00ed s\u1edf h\u1eefu (TCO)<\/h3>\n<p>Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf hi\u1ec3n th\u1ecb th\u1ee5 \u0111\u1ed9ng, DOOH k\u00edch ho\u1ea1t h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng th\u00f4ng qua m\u00e3 QR Code \u0111\u1ed9ng hi\u1ec3n th\u1ecb theo ng\u1eef c\u1ea3nh. Kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n qu\u00e9t m\u00e3 b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i ho\u1eb7c truy c\u1eadp trang \u0111\u1eb7t h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/p>\n<p>V\u1ec1 m\u1eb7t chi ph\u00ed d\u00e0i h\u1ea1n, DOOH gi\u00fap doanh nghi\u1ec7p c\u1eaft gi\u1ea3m ho\u00e0n to\u00e0n chi ph\u00ed in \u1ea5n v\u00e0 nh\u00e2n c\u00f4ng th\u00e1o d\u1ee1. M\u00f4 h\u00ecnh chia s\u1ebb th\u1eddi l\u01b0\u1ee3ng ph\u00e1t s\u00f3ng (Slot) gi\u00fap nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ti\u1ebfp c\u1eadn m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba v\u1edbi m\u1ee9c ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd.<\/p>\n<h2>5. Ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt v\u00e0 h\u1ea1 t\u1ea7ng khi \u0111\u1ea7u t\u01b0 m\u00e0n h\u00ecnh Place-based DOOH<\/h2>\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 hi\u1ec3n th\u1ecb v\u00e0 v\u1eadn h\u00e0nh b\u1ec1n b\u1ec9, m\u00e0n h\u00ecnh Place-based DOOH \u0111\u00f2i h\u1ecfi c\u00e1c ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt kh\u1eaft khe h\u01a1n thi\u1ebft b\u1ecb TV d\u00e2n d\u1ee5ng. C\u00e1c th\u00f4ng s\u1ed1 v\u1ec1 \u0111\u1ed9 s\u00e1ng, kho\u1ea3ng c\u00e1ch \u0111i\u1ec3m \u1ea3nh v\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng to\u00e0n di\u1ec7n c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n<h3>Ti\u00eau chu\u1ea9n \u0111\u1ed9 s\u00e1ng (Brightness &#8211; Nits) theo v\u1ecb tr\u00ed l\u1eafp \u0111\u1eb7t<\/h3>\n<p>\u0110\u1ed9 s\u00e1ng m\u00e0n h\u00ecnh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap n\u1ed9i dung hi\u1ec3n th\u1ecb r\u00f5 n\u00e9t d\u01b0\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u00e1nh s\u00e1ng m\u00f4i tr\u01b0\u1eddng kh\u00e1c nhau. Thi\u1ebft b\u1ecb c\u1ea7n c\u00f3 m\u1ee9c nits ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1edd nh\u1ea1t ho\u1eb7c g\u00e2y ch\u00f3i m\u1eaft ng\u01b0\u1eddi nh\u00ecn.<\/p>\n<ul>\n<li><strong>Khu v\u1ef1c trong nh\u00e0 (Indoor):<\/strong> C\u1ea7n \u0111\u1ed9 s\u00e1ng t\u1eeb 400 &#8211; 700 nits \u0111\u1ec3 hi\u1ec3n th\u1ecb s\u1eafc n\u00e9t trong m\u00f4i tr\u01b0\u1eddng \u00e1nh s\u00e1ng \u0111\u00e8n \u0111i\u1ec7n ti\u00eau chu\u1ea9n.<\/li>\n<li><strong>Khu v\u1ef1c s\u00e1t c\u1eeda k\u00ednh ho\u1eb7c b\u00e1n ngo\u00e0i tr\u1eddi (Semi-outdoor):<\/strong> C\u1ea7n \u0111\u1ed9 s\u00e1ng t\u1eeb 2.500 &#8211; 5.000+ nits \u0111\u1ec3 ch\u1ed1ng hi\u1ec7n t\u01b0\u1ee3ng l\u00f3a n\u1eafng tr\u1ef1c ti\u1ebfp t\u1eeb b\u00ean ngo\u00e0i.<\/li>\n<\/ul>\n<h3>Kho\u1ea3ng c\u00e1ch \u0111i\u1ec3m \u1ea3nh (Pixel Pitch) v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i hi\u1ec3n th\u1ecb<\/h3>\n<p>Kho\u1ea3ng c\u00e1ch xem trong kh\u00f4ng gian Place-based th\u01b0\u1eddng r\u1ea5t g\u1ea7n, dao \u0111\u1ed9ng t\u1eeb 0.5 \u0111\u1ebfn d\u01b0\u1edbi 3 m\u00e9t. V\u00ec v\u1eady, l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 t\u1ea5m n\u1ec1n v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i \u0111\u00f3ng vai tr\u00f2 s\u1ed1ng c\u00f2n \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c.<\/p>\n<p>\u0110\u1ed1i v\u1edbi m\u00e0n h\u00ecnh LCD chuy\u00ean d\u1ee5ng, \u0111\u1ed9 ph\u00e2n gi\u1ea3i Full HD (1920&#215;1080) ho\u1eb7c 4K l\u00e0 ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c \u0111\u1ec3 ch\u1eef vi\u1ebft nh\u1ecf kh\u00f4ng b\u1ecb v\u1ee1 h\u1ea1t. N\u1ebfu s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh LED trong s\u1ea3nh t\u00f2a nh\u00e0, doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean chu\u1ea9n Pixel Pitch m\u1ecbn t\u1eeb P1.5 \u0111\u1ebfn P2.5.<\/p>\n<h3>\u0110\u1ed9 b\u1ec1n v\u1eadn h\u00e0nh 24\/7 v\u00e0 thi\u1ebft k\u1ebf ph\u1ea7n c\u1ee9ng c\u00f4ng nghi\u1ec7p<\/h3>\n<p>M\u00e0n h\u00ecnh d\u00e2n d\u1ee5ng th\u00f4ng th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ch\u1ea1y li\u00ean t\u1ee5c t\u1eeb 6 \u0111\u1ebfn 8 ti\u1ebfng m\u1ed7i ng\u00e0y. Ng\u01b0\u1ee3c l\u1ea1i, m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o Place-based DOOH s\u1eed d\u1ee5ng linh ki\u1ec7n c\u1ea5p c\u00f4ng nghi\u1ec7p v\u1edbi kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh b\u1ec1n b\u1ec9 16\/7 ho\u1eb7c 24\/7 kh\u00f4ng ng\u1eebng ngh\u1ec9.<\/p>\n<p>Ngo\u00e0i ra, thi\u1ebft b\u1ecb chuy\u00ean d\u1ee5ng c\u1ea7n trang b\u1ecb h\u1ec7 th\u1ed1ng t\u1ea3n nhi\u1ec7t th\u1ee5 \u0111\u1ed9ng kh\u00f4ng qu\u1ea1t nh\u1eb1m tri\u1ec7t ti\u00eau ti\u1ebfng \u1ed3n trong thang m\u00e1y. M\u1eb7t tr\u01b0\u1edbc m\u00e0n h\u00ecnh ph\u1ea3i ph\u1ee7 k\u00ednh c\u01b0\u1eddng l\u1ef1c ch\u1ed1ng va \u0111\u1eadp v\u00e0 t\u1ea5m n\u1ec1n x\u1eed l\u00fd ch\u1ed1ng ch\u00f3i (Anti-Glare) chuy\u00ean bi\u1ec7t.<\/p>\n<h3>H\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd n\u1ed9i dung t\u1eadp trung (Digital Signage CMS)<\/h3>\n<p>M\u1ed9t m\u1ea1ng l\u01b0\u1edbi DOOH h\u00e0ng tr\u0103m \u0111i\u1ec3m kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd th\u1ee7 c\u00f4ng b\u1eb1ng c\u00e1ch c\u1eafm USB sao ch\u00e9p d\u1eef li\u1ec7u t\u1eebng m\u00e0n h\u00ecnh. Doanh nghi\u1ec7p c\u1ea7n trang b\u1ecb h\u1ec7 sinh th\u00e1i <a href=\"https:\/\/adszone.vn\/en\/product\/phan-mem-quan-ly-tap-trung-cms\/\"><strong>ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd<\/strong><\/a> t\u1eadp trung (<a href=\"https:\/\/adszone.vn\/en\/product\/phan-mem-quan-ly-tap-trung-cms\/\">Digital Signage CMS<\/a>) tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y.<\/p>\n<p>H\u1ec7 th\u1ed1ng CMS cho ph\u00e9p ph\u00e2n quy\u1ec1n t\u00e0i kho\u1ea3n, l\u1eadp l\u1ecbch ph\u00e1t s\u00f3ng theo ng\u00e0y gi\u1edd v\u00e0 \u0111\u1ea9y n\u1ed9i dung \u0111\u1ed3ng b\u1ed9 t\u1eeb xa ch\u1ec9 v\u1edbi v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t. \u0110\u1eb7c bi\u1ec7t, ph\u1ea7n m\u1ec1m c\u00f2n gi\u00e1m s\u00e1t tr\u1ea1ng th\u00e1i online\/offline c\u1ee7a thi\u1ebft b\u1ecb v\u00e0 t\u1ef1 \u0111\u1ed9ng g\u1eedi c\u1ea3nh b\u00e1o khi ph\u00e1t sinh l\u1ed7i k\u1ef9 thu\u1eadt.<\/p>\n<h2>6. Chi\u1ebfn l\u01b0\u1ee3c l\u1ef1a ch\u1ecdn lo\u1ea1i h\u00ecnh OOH v\u00e0 checklist tr\u00e1nh sai l\u1ea7m t\u1ed1n k\u00e9m<\/h2>\n<p>L\u1ef1a ch\u1ecdn \u0111\u00fang lo\u1ea1i h\u00ecnh OOH ph\u1ee5 thu\u1ed9c ch\u1eb7t ch\u1ebd v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch tri\u1ec3n khai. Vi\u1ec7c n\u1eafm v\u1eefng khung ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u00e1c l\u01b0u \u00fd k\u1ef9 thu\u1eadt s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed \u0111\u1ea7u t\u01b0.<\/p>\n<h3>Khung ra quy\u1ebft \u0111\u1ecbnh (Decision Ladder) gi\u1eefa Billboard v\u00e0 Place-based DOOH<\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ed1t l\u00f5i tr\u01b0\u1edbc khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o ngo\u00e0i nh\u00e0:<\/p>\n<ul>\n<li><strong>N\u00ean ch\u1ecdn Billboard t\u1ea5m l\u1edbn khi:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 di\u1ec7n r\u1ed9ng, \u0111\u1ecbnh v\u1ecb v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u ng\u00e0nh, ra m\u1eaft nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ho\u1eb7c th\u00f4ng b\u00e1o chi\u1ebfn d\u1ecbch quy m\u00f4 to\u00e0n qu\u1ed1c.<\/li>\n<li><strong>N\u00ean ch\u1ecdn Place-based DOOH khi:<\/strong> Doanh nghi\u1ec7p mu\u1ed1n t\u00e1c \u0111\u1ed9ng s\u00e2u v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 (nh\u01b0 d\u00e2n v\u0103n ph\u00f2ng, c\u01b0 d\u00e2n chung c\u01b0 cao c\u1ea5p, ng\u01b0\u1eddi \u0111i mua s\u1eafm), c\u1ea7n linh ho\u1ea1t n\u1ed9i dung theo khung gi\u1edd ho\u1eb7c k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng qu\u00e9t m\u00e3 mua h\u00e0ng t\u1ee9c th\u00ec.<\/li>\n<\/ul>\n<h3>4 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi tri\u1ec3n khai m\u00e0n h\u00ecnh DOOH<\/h3>\n<p>Nhi\u1ec1u chi\u1ebfn d\u1ecbch DOOH ti\u00eau t\u1ed1n ng\u00e2n s\u00e1ch l\u1edbn nh\u01b0ng kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 do m\u1eafc ph\u1ea3i c\u00e1c l\u1ed7i c\u0103n b\u1ea3n sau:<\/p>\n<ul>\n<li><strong>\u0110\u1eb7t m\u00e0n h\u00ecnh sai t\u1ea7m nh\u00ecn:<\/strong> L\u1eafp \u0111\u1eb7t thi\u1ebft b\u1ecb qu\u00e1 cao ho\u1eb7c b\u1ecb che khu\u1ea5t b\u1edfi v\u1eadt c\u1ea3n ki\u1ebfn tr\u00fac khi\u1ebfn ng\u01b0\u1eddi xem kh\u00f4ng ch\u00fa \u00fd.<\/li>\n<li><strong>Thi\u1ebft k\u1ebf ch\u1eef qu\u00e1 nh\u1ecf:<\/strong> S\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef m\u1ea3nh v\u00e0 k\u00edch th\u01b0\u1edbc nh\u1ecf khi\u1ebfn ng\u01b0\u1eddi xem t\u1eeb kho\u1ea3ng c\u00e1ch 2 m\u00e9t kh\u00f4ng th\u1ec3 \u0111\u1ecdc k\u1ecbp th\u00f4ng \u0111i\u1ec7p.<\/li>\n<li><strong>N\u1ed9i dung chuy\u1ec3n \u0111\u1ed9ng qu\u00e1 nhanh:<\/strong> Th\u1eddi l\u01b0\u1ee3ng xu\u1ea5t hi\u1ec7n c\u1ee7a logo th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh qu\u00e1 ng\u1eafn ng\u1ee7i, tr\u00f4i qua tr\u01b0\u1edbc khi ng\u01b0\u1eddi xem k\u1ecbp ghi nh\u1edb.<\/li>\n<li><strong>B\u1ecf qua b\u1ea3o tr\u00ec \u0111\u1ecbnh k\u1ef3:<\/strong> Kh\u00f4ng ki\u1ec3m tra v\u1ec7 sinh t\u1ea5m n\u1ec1n v\u00e0 hi\u1ec7u chu\u1ea9n m\u00e0u s\u1eafc khi\u1ebfn m\u00e0n h\u00ecnh b\u1ecb x\u1ec9n m\u00e0u, \u1ed1 v\u00e0ng ho\u1eb7c treo \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n<h3>Ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n chi ph\u00ed v\u00e0 c\u1ea5u tr\u00fac ng\u00e2n s\u00e1ch<\/h3>\n<p>T\u1ed5ng chi ph\u00ed tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch DOOH b\u00e0i b\u1ea3n bao g\u1ed3m 4 th\u00e0nh ph\u1ea7n c\u1ea5u th\u00e0nh ch\u00ednh. Doanh nghi\u1ec7p c\u1ea7n h\u1ea1ch to\u00e1n chi ti\u1ebft t\u1eebng h\u1ea1ng m\u1ee5c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c b\u00e0i to\u00e1n ho\u00e0n v\u1ed1n (ROI):<\/p>\n<ol>\n<li><strong>Chi ph\u00ed thu\u00ea v\u1ecb tr\u00ed ho\u1eb7c ph\u1ea7n c\u1ee9ng hi\u1ec3n th\u1ecb:<\/strong> Ng\u00e2n s\u00e1ch thu\u00ea slot ph\u00e1t s\u00f3ng tr\u00ean m\u1ea1ng l\u01b0\u1edbi c\u00f3 s\u1eb5n ho\u1eb7c chi ph\u00ed mua s\u1eafm thi\u1ebft b\u1ecb m\u00e0n h\u00ecnh chuy\u00ean d\u1ee5ng \u0111\u1ec3 t\u1ef1 khai th\u00e1c.<\/li>\n<li><strong>Chi ph\u00ed b\u1ea3n quy\u1ec1n ph\u1ea7n m\u1ec1m v\u00e0 h\u1ea1 t\u1ea7ng m\u1ea1ng:<\/strong> Ph\u00ed duy tr\u00ec h\u1ec7 th\u1ed1ng CMS, dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y v\u00e0 k\u1ebft n\u1ed1i 4G\/Wi-Fi c\u00f4ng nghi\u1ec7p cho thi\u1ebft b\u1ecb.<\/li>\n<li><strong>Chi ph\u00ed s\u1ea3n xu\u1ea5t n\u1ed9i dung chuy\u00ean bi\u1ec7t:<\/strong> Thi\u1ebft k\u1ebf video \u0111\u1ed3 h\u1ecda \u0111\u1ed9ng (motion graphics) chu\u1ea9n t\u1ef7 l\u1ec7 khung h\u00ecnh v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i c\u1ee7a m\u00e0n h\u00ecnh.<\/li>\n<li><strong>Chi ph\u00ed b\u1ea3o tr\u00ec, b\u1ea3o d\u01b0\u1ee1ng v\u00e0 v\u1eadn h\u00e0nh k\u1ef9 thu\u1eadt:<\/strong> Ng\u00e2n s\u00e1ch d\u1ef1 ph\u00f2ng cho linh ki\u1ec7n thay th\u1ebf v\u00e0 \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt x\u1eed l\u00fd s\u1ef1 c\u1ed1 t\u1ea1i ch\u1ed7.<\/li>\n<\/ol>\n<h3>Checklist 6 c\u00e2u h\u1ecfi th\u1ea9m \u0111\u1ecbnh nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p m\u00e0n h\u00ecnh DOOH<\/h3>\n<p>Tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c v\u1edbi \u0111\u01a1n v\u1ecb cung c\u1ea5p thi\u1ebft b\u1ecb v\u00e0 h\u1ea1 t\u1ea7ng m\u00e0n h\u00ecnh, doanh nghi\u1ec7p n\u00ean ki\u1ec3m tra k\u1ef9 6 ti\u00eau ch\u00ed c\u1ed1t l\u00f5i:<\/p>\n<ul>\n<li>M\u00e0n h\u00ecnh cung c\u1ea5p l\u00e0 d\u00f2ng chuy\u00ean d\u1ee5ng ch\u1ea1y 16\/7 &#8211; 24\/7 hay d\u00f2ng TV d\u00e2n d\u1ee5ng th\u00f4ng th\u01b0\u1eddng?<\/li>\n<li>\u0110\u1ed9 s\u00e1ng m\u00e0n h\u00ecnh \u0111\u1ea1t bao nhi\u00eau nits v\u00e0 c\u00f3 t\u00edch h\u1ee3p t\u1ea5m n\u1ec1n ch\u1ed1ng ch\u00f3i chuy\u00ean d\u1ee5ng kh\u00f4ng?<\/li>\n<li>H\u1ec7 th\u1ed1ng CMS qu\u1ea3n l\u00fd n\u1ed9i dung t\u1eeb xa c\u00f3 h\u1ed7 tr\u1ee3 ph\u00e2n quy\u1ec1n chi ti\u1ebft v\u00e0 gi\u00e1m s\u00e1t thi\u1ebft b\u1ecb theo th\u1eddi gian th\u1ef1c kh\u00f4ng?<\/li>\n<li>\u0110\u01a1n v\u1ecb c\u00f3 s\u1eb5n linh ki\u1ec7n thay th\u1ebf ch\u00ednh h\u00e3ng v\u00e0 cam k\u1ebft th\u1eddi gian x\u1eed l\u00fd s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt trong bao l\u00e2u?<\/li>\n<li>Quy tr\u00ecnh kh\u1ea3o s\u00e1t h\u1ea1 t\u1ea7ng ngu\u1ed3n \u0111i\u1ec7n v\u00e0 ch\u1ecbu l\u1ef1c k\u1ebft c\u1ea5u t\u1ea1i v\u1ecb tr\u00ed l\u1eafp \u0111\u1eb7t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>Nh\u00e0 cung c\u1ea5p c\u00f3 kinh nghi\u1ec7m tri\u1ec3n khai d\u1ef1 \u00e1n th\u1ef1c t\u1ebf cho c\u00e1c h\u1ec7 th\u1ed1ng t\u00f2a nh\u00e0 t\u01b0\u01a1ng t\u1ef1 ch\u01b0a?<\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>Qu\u1ea3ng c\u00e1o Out-of-Home theo chu\u1ea9n qu\u1ed1c t\u1ebf OAAA m\u1edf ra b\u1ee9c tranh to\u00e0n di\u1ec7n bao qu\u00e1t m\u1ecdi kh\u00f4ng gian ti\u1ebfp c\u1eadn b\u00ean ngo\u00e0i gia \u0111\u00ecnh. Trong \u0111\u00f3, Place-based DOOH t\u1ea1i h\u1ec7 th\u1ed1ng thang m\u00e1y v\u00e0 t\u00f2a nh\u00e0 ch\u00ednh l\u00e0 ph\u00e2n kh\u00fac t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1 nh\u1edd t\u00ednh ch\u00ednh x\u00e1c v\u1ec1 d\u1eef li\u1ec7u v\u00e0 t\u1ef7 l\u1ec7 ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n n\u1eafm v\u1eefng c\u00e1c ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt ph\u1ea7n c\u1ee9ng v\u00e0 \u1ee9ng d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb n\u1ed9i dung CMS chuy\u00ean nghi\u1ec7p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0. H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Adszone \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 thi\u1ebft b\u1ecb hi\u1ec3n th\u1ecb chuy\u00ean d\u1ee5ng, m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o thang m\u00e1y v\u00e0 gi\u1ea3i ph\u00e1p Digital Signage chu\u1ea9n Place-based DOOH.<\/p>\n<p><strong>Li\u00ean h\u1ec7 ADSzone ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p:<\/strong><\/p>\n<p>\u260e\ufe0f <strong>Hotline\/Zalo:<\/strong> 0964 150 484 \u2013 0967 898 798<br \/>\n\u2709\ufe0f <strong>E-mail:<\/strong> <a href=\"mailto:sales@adszone.vn\">sales@adszone.vn<\/a><br \/>\n\ud83c\udf10 <strong>Website:<\/strong> <a href=\"https:\/\/adszone.vn\/en\/\">ADSzone.vn<\/a><\/p>\n<p>\ud83d\udccd <strong>Showroom TP.HCM:<\/strong> A60 &amp; 106 T\u00f4 K\u00fd, Ph\u01b0\u1eddng \u0110\u00f4ng H\u01b0ng Thu\u1eadn, TP.HCM<br \/>\n\ud83d\udccd <strong>Showroom H\u00e0 N\u1ed9i:<\/strong> S\u1ed1 15, ng\u00f5 1, Ph\u1ed1 H\u1ed3ng \u0110\u00f4, Ph\u01b0\u1eddng Ph\u00fa \u0110\u00f4, qu\u1eadn Nam T\u1eeb Li\u00eam, H\u00e0 N\u1ed9i<\/p>\n<p><strong>Theo d\u00f5i ADSzone \u0111\u1ec3 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n v\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec3n th\u1ecb m\u1edbi nh\u1ea5t:<\/strong><\/p>\n<ul>\n<li><strong>Facebook<\/strong>: <a href=\"https:\/\/www.facebook.com\/manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone Digital Signage<\/strong><\/a><\/li>\n<li><strong>TikTok<\/strong>: <a href=\"https:\/\/www.tiktok.com\/@manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>Instagram<\/strong>: <a href=\"https:\/\/www.instagram.com\/adszone.vn_\/\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>YouTube<\/strong>: <a href=\"https:\/\/www.youtube.com\/@manhinhadszone\" target=\"_blank\" rel=\"noopener\"><strong>ADSzone<\/strong><\/a><\/li>\n<li><strong>Google Maps<\/strong>: <a href=\"https:\/\/maps.app.goo.gl\/gb9nAsi9oDFhPxCB8\" target=\"_blank\" rel=\"noopener\"><strong>M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o ADSzone<\/strong><\/a><\/li>\n<\/ul>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;14345&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0110\u00e1nh gi\u00e1 ngay&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Hi\u1ec3u \u0110\u00fang V\u1ec1 Out-of-Home: Chu\u1ea9n OAAA v\u00e0 Xu H\u01b0\u1edbng DOOH&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o Out-of-Home (OOH) l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 to\u00e0n b\u1ed9 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ean ngo\u00e0i kh\u00f4ng gian s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genseo_seo_title":"Hi\u1ec3u \u0110\u00fang V\u1ec1 Out-of-Home: Chu\u1ea9n OAAA v\u00e0 Xu H\u01b0\u1edbng DOOH","_genseo_meta_desc":"T\u00ecm hi\u1ec3u to\u00e0n di\u1ec7n qu\u1ea3ng c\u00e1o Out-of-Home (OOH) theo chu\u1ea9n OAAA, ph\u00e2n lo\u1ea1i 4 nh\u00f3m ch\u00ednh, gi\u1ea3i m\u00e3 Place-based DOOH v\u00e0 c\u1ea9m nang tri\u1ec3n khai m\u00e0n h\u00ecnh hi\u1ec7u qu\u1ea3.","_genseo_focus_keyword":"Out-of-Home","_genseo_secondary_keywords":["Out-of-Home","qu\u1ea3ng c\u00e1o out of home","qu\u1ea3ng c\u00e1o ooh l\u00e0 g\u00ec","ooh advertising","dooh l\u00e0 g\u00ec","place based ooh","ph\u00e2n lo\u1ea1i ooh theo oaaa","qu\u1ea3ng c\u00e1o m\u00e0n h\u00ecnh thang m\u00e1y","qu\u1ea3ng c\u00e1o digital signage ooh","qu\u1ea3ng c\u00e1o ngo\u00e0i nh\u00e0","transit advertising","street furniture advertising","m\u00e0n h\u00ecnh led ooh","gi\u1ea3i ph\u00e1p place-based dooh"],"_genseo_og_image":"","_genseo_og_image_id":164,"_genseo_schema_type":"Article","_genseo_canonical_url":"","_genseo_robots":"index","_genseo_source":"genseo-desktop","_genseo_source_video":"","_genseo_search_intent":"informational","_genseo_word_count":3473,"_genseo_reading_time":18,"_genseo_published_at":"","_genseo_kwplan_id":"","_genseo_kwplan_item_id":"","_genseo_rewritten_at":"","_genseo_rewrite_version":0,"_genseo_rewrite_source":"","_genseo_original_word_count":0,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-14345","post","type-post","status-publish","format-standard","hentry","category-kien-thuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/14345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/comments?post=14345"}],"version-history":[{"count":1,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/14345\/revisions"}],"predecessor-version":[{"id":14346,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/posts\/14345\/revisions\/14346"}],"wp:attachment":[{"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/media?parent=14345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/categories?post=14345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adszone.vn\/en\/wp-json\/wp\/v2\/tags?post=14345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}