{"id":2539,"date":"2025-09-17T16:07:27","date_gmt":"2025-09-17T09:07:27","guid":{"rendered":"https:\/\/adszone.vn\/?p=2539"},"modified":"2025-11-07T17:12:40","modified_gmt":"2025-11-07T10:12:40","slug":"ai-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/adszone.vn\/en\/ai-marketing-la-gi\/","title":{"rendered":"AI Marketing L\u00e0 G\u00ec? \u1ee8ng D\u1ee5ng & L\u1ee3i \u00cdch Trong K\u1ef7 Nguy\u00ean S\u1ed1"},"content":{"rendered":"

AI Marketing L\u00e0 G\u00ec?<\/b><\/span><\/h3>\n

AI Marketing (Artificial Intelligence Marketing) l\u00e0 vi\u1ec7c t\u1eadn d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb theo h\u01b0\u1edbng th\u00f4ng minh, c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3 h\u01a1n. Nh\u01b0 v\u1eady, theo th\u1ef1c t\u1ebf th\u00ec AI c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c t\u1ec9 s\u1ed1 <\/span>ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn m\u00e0 doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e3 b\u1ecf ra hay g\u1ecdi t\u1eaft l\u00e0 ROI.\u00a0<\/span><\/span><\/p>\n

D\u1ef1a tr\u00ean d\u1ef1 b\u00e1o t\u1eeb Statista, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd ch\u1ea1m m\u1ed1c 1,3 t\u1ef7 USD v\u00e0o n\u0103m 2025. B\u00ean c\u1ea1nh \u0111\u00f3, trong l\u0129nh v\u1ef1c Marketing th\u00ec AI \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/span><\/span><\/p>\n

\"T\u00ecm
T\u00ecm Hi\u1ec3u V\u1ec1 AI Marketing<\/em><\/figcaption><\/figure>\n

Thay v\u00ec d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh hay b\u00e1o c\u00e1o th\u1ee7 c\u00f4ng, <\/span><\/span>AI cho ph\u00e9p marketers <\/span>c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng mua s\u1eafm, t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c. C\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o nh\u01b0 h\u1ecdc m\u00e1y (Machine Learning), x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP), ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (big data analytics), v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a <\/span>AI Marketing.<\/span><\/span><\/p>\n

Vai Tr\u00f2 V\u00e0 L\u1ee3i \u00cdch N\u1ed5i B\u1eadt C\u1ee7a AI Marketing\u00a0<\/b><\/span><\/h3>\n

Theo d\u1ef1 b\u00e1o t\u1eeb Bain & Company, n\u0103m 2025 c\u00f3 t\u1edbi 80% doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam s\u1ebd \u1ee9ng d\u1ee5ng AI nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Marketing, m\u1edf ra nhi\u1ec1u ti\u1ec1m n\u0103ng gi\u00fap doanh nghi\u1ec7p gi\u1eef v\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng:<\/span><\/p>\n

T\u0103ng L\u1ee3i T\u1ee9c \u0110\u1ea7u T\u01b0 (ROI)\u00a0<\/b><\/span><\/h4>\n

AI c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m, n\u00e2ng cao l\u00f2ng trung th\u00e0nh. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/span><\/p>\n

\"AI
AI Gi\u00fap Doanh Nghi\u1ec7p Hi\u1ec3u R\u00f5 \u0110\u1ed1i T\u01b0\u1ee3ng Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng C\u1ee7a M\u00ecnh<\/em><\/figcaption><\/figure>\n

Theo b\u00e1o c\u00e1o n\u0103m 2024 c\u1ee7a McKinsey, vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i t\u1edbi 30% so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc h\u01a1n t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau qua \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u00e0nh tr\u00ecnh mua s\u1eafm gia t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/span><\/p>\n

C\u00e1 Nh\u00e2n H\u00f3a<\/b><\/span><\/h4>\n

Theo B\u00e1o c\u00e1o Affiliate Marketing 2025 c\u1ee7a ACCESSTRADE Vietnam, Shopee \u0111\u00e3 \u1ee9ng d\u1ee5ng AI trong t\u00ednh n\u0103ng \u201cG\u1ee3i \u00fd h\u00f4m nay\u201d \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m theo h\u00e0nh vi mua s\u1eafm. Nh\u1edd \u0111\u00f3, doanh thu trung b\u00ecnh c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y trong n\u0103m 2024 t\u0103ng kho\u1ea3ng 15%.<\/span><\/p>\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, c\u00e1 nh\u00e2n h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. <\/span>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c. Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website, l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 n\u1ed9i dung, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n

\"AI
AI C\u00f3 T\u00ednh N\u0103ng \u201cG\u1ee3i \u00dd H\u00f4m Nay\u201d \u0110\u1ec3 C\u00e1 Nh\u00e2n H\u00f3a S\u1ea3n Ph\u1ea9m Theo H\u00e0nh Vi Mua S\u1eafm<\/em><\/figcaption><\/figure>\n

Theo g\u00f3c nh\u00ecn c\u1ee7a ADSzone<\/span> ch\u00fang t\u00f4i, nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay \u0111ang t\u1eadn d\u1ee5ng AI \u0111\u1ec3 t\u00f9y bi\u1ebfn n\u1ed9i dung tr\u00ean web, email, m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e1p \u1ee9ng s\u00e1t h\u01a1n nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/span><\/span><\/p>\n

Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed<\/b><\/span><\/h4>\n

AI Marketing l\u00e0 gi\u1ea3i ph\u00e1p m\u1ea1nh m\u1ebd \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn h\u00e0nh marketing th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh nh\u01b0 g\u1eedi email, ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng qua chatbot hay ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u. Kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed cho c\u00e1c c\u00f4ng vi\u1ec7c l\u1eb7p l\u1ea1i, AI s\u1ebd t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 nh\u00e0m ch\u00e1n, gi\u1ea3m thi\u1ec3u sai s\u00f3t v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u00e2n s\u1ef1 \u0111\u1ed3ng th\u1eddi gi\u1ea3i ph\u00f3ng ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng h\u01a1n. \u0110\u1eb7c bi\u1ec7t h\u1eefu hi\u1ec7u v\u1edbi d\u1ea1ng A\/B testing, t\u1ea1o ti\u00eau \u0111\u1ec1 email,…<\/span><\/span><\/p>\n

\"Doanh
Doanh Nghi\u1ec7p \u1ee8ng D\u1ee5ng AI Gi\u00fap Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed<\/em><\/figcaption><\/figure>\n

Ra Quy\u1ebft \u0110\u1ecbnh Nhanh Ch\u00f3ng V\u00e0 Hi\u1ec7u Qu\u1ea3<\/b><\/span><\/h4>\n

AI kh\u00f4ng thay th\u1ebf con ng\u01b0\u1eddi nh\u01b0ng cung c\u1ea5p th\u00f4ng tin n\u1ec1n t\u1ea3ng v\u00e0 \u0111\u01b0a ra ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n nhanh h\u01a1n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. Nh\u1edd kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 trong th\u1eddi gian th\u1ef1c, AI h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing n\u1eafm b\u1eaft xu h\u01b0\u1edbng, ph\u00e2n t\u00edch r\u1ee7i ro v\u00e0 d\u1ef1 b\u00e1o hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc khi tri\u1ec3n khai, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng, ch\u00ednh x\u00e1c v\u00e0 linh ho\u1ea1t h\u01a1n. <\/span><\/span><\/p>\n

Kh\u1ea3o s\u00e1t c\u1ee7a Deloitte cho th\u1ea5y g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u1ecfi kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00e3 h\u1ed7 tr\u1ee3 h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n nh\u01b0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o trong kh\u00e2u nh\u1eadp li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u0169ng nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/span>.\u00a0<\/b><\/span><\/p>\n

\"AI
AI Gi\u00fap Cung C\u1ea5p Th\u00f4ng Tin & Ra Quy\u1ebft \u0110\u1ecbnh Nhanh Ch\u00f3ng V\u00e0 Hi\u1ec7u Qu\u1ea3<\/em><\/figcaption><\/figure>\n

Khai Th\u00e1c Chuy\u00ean S\u00e2u D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng<\/b><\/span><\/h4>\n

AI Marketing c\u00f3 th\u1ec3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch ch\u00fang ta ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. N\u00f3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ph\u1ee9c t\u1ea1p ch\u1ec9 trong th\u1eddi gian t\u00edch t\u1eafc. Nh\u1edd thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y, AI kh\u00f4ng ch\u1ec9 “hi\u1ec3u” d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 m\u00e0 c\u00f2n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y v\u00f4 c\u00f9ng quan tr\u1ecdng, b\u1edfi v\u00ec n\u00f3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1eafm b\u1eaft s\u1edf th\u00edch th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 n\u1ed9i dung marketing \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.\u00a0<\/span><\/span><\/p>\n

\"AI
AI Gi\u00fap Khai Th\u00e1c Chuy\u00ean S\u00e2u D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng<\/em><\/figcaption><\/figure>\n

C\u1ea3i Thi\u1ec7n Qu\u1ea3n L\u00fd M\u1ed1i Quan H\u1ec7 Kh\u00e1ch H\u00e0ng (CRM)\u00a0<\/b><\/span><\/h4>\n

AI gi\u00fap n\u00e2ng t\u1ea7m CRM b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 nh\u01b0 ph\u1ea3n h\u1ed3i tin nh\u1eafn, ghi nh\u1eadn nhu c\u1ea7u, ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung ch\u0103m s\u00f3c. V\u00ed d\u1ee5, chatbot AI c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch 24\/7, tr\u1ea3 l\u1eddi nhanh ch\u00f3ng, \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u v\u00e0 gi\u1ea3m t\u1ea3i cho \u0111\u1ed9i ng\u0169 CSKH, t\u1eeb \u0111\u00f3 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

\"AI
AI Gi\u00fap Doanh Nghi\u1ec7p C\u1ea3i Thi\u1ec7n Qu\u1ea3n L\u00fd M\u1ed1i Quan H\u1ec7 Kh\u00e1ch H\u00e0ng<\/em><\/figcaption><\/figure>\n

C\u00e1c \u1ee8ng D\u1ee5ng Th\u1ef1c T\u1ebf C\u1ee7a Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o<\/b><\/span><\/h3>\n

AI Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau, n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh:<\/span><\/span><\/p>\n

S\u00e1ng T\u1ea1o N\u1ed9i Dung V\u00e0 Thi\u1ebft K\u1ebf<\/b><\/span><\/h4>\n