{"id":5986,"date":"2025-11-05T16:49:15","date_gmt":"2025-11-05T09:49:15","guid":{"rendered":"https:\/\/adszone.vn\/?p=5986"},"modified":"2025-11-07T17:21:44","modified_gmt":"2025-11-07T10:21:44","slug":"quang-cao-thang-may-xu-huong-toan-cau","status":"publish","type":"post","link":"https:\/\/adszone.vn\/en\/quang-cao-thang-may-xu-huong-toan-cau\/","title":{"rendered":"Qu\u1ea3ng C\u00e1o Thang M\u00e1y \u0110\u00e3 Tr\u1edf Th\u00e0nh Xu H\u01b0\u1edbng Tr\u00ean To\u00e0n C\u1ea7u"},"content":{"rendered":"

T\u1eeb V\u00e0i M\u00e9t Vu\u00f4ng K\u00edn \u0110\u1ebfn \u201cM\u00e0n H\u00ecnh Tri\u1ec7u \u0110\u00f4\u201d<\/span><\/span><\/strong><\/h3>\n

Th\u1eadt th\u00fa v\u1ecb khi ngh\u0129 r\u1eb1ng, ch\u1ec9 trong v\u00f2ng h\u01a1n m\u1ed9t th\u1eadp k\u1ef7, m\u1ed9t kh\u00f4ng gian h\u1eb9p nh\u01b0 cabin thang m\u00e1y l\u1ea1i tr\u1edf th\u00e0nh \u201cm\u1eb7t ti\u1ec1n truy\u1ec1n th\u00f4ng\u201d c\u1ee7a h\u00e0ng ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u. <\/span><\/span>Theo b\u00e1o c\u00e1o c\u1ee7a Credence Research (2025), quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Elevator Digital Media (truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 trong thang m\u00e1y) \u0111\u00e3 t\u0103ng t\u1eeb 1,39 t\u1ef7 USD n\u0103m 2018 l\u00ean 2,82 t\u1ef7 USD n\u0103m 2024, v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 7,26 t\u1ef7 USD v\u00e0o n\u0103m 2032, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p CAGR 11,7%\/n\u0103m.<\/span><\/span><\/p>\n

\"M\u00e0n
M\u00e0n H\u00ecnh Qu\u1ea3ng C\u00e1o Thang M\u00e1y Theo B\u00e1o C\u00e1o C\u1ee7a Credence Research (2025)\u00a0<\/em><\/figcaption><\/figure>\n

Con s\u1ed1 \u0111\u00f3 kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a m\u1ed9t ng\u00e0nh, m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho c\u00e1ch con ng\u01b0\u1eddi t\u00e1i \u0111\u1ecbnh ngh\u0129a kh\u00f4ng gian truy\u1ec1n th\u00f4ng. <\/span><\/span>N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed5 d\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o TV, OOH hay m\u1ea1ng x\u00e3 h\u1ed9i, th\u00ec gi\u1edd \u0111\u00e2y, h\u1ecd nh\u1eadn ra r\u1eb1ng: \u201c\u0110i\u1ec3m ch\u1ea1m nh\u1ecf\u201d trong thang m\u00e1y c\u00f3 th\u1ec3 t\u1ea1o n\u00ean \u201chi\u1ec7u \u1ee9ng l\u1edbn\u201d trong t\u00e2m tr\u00ed ng\u01b0\u1eddi xem.<\/span><\/span><\/p>\n

\"Qu\u1ea3ng
Qu\u1ea3ng C\u00e1o Thang M\u00e1y T\u1ea1o N\u00ean \u201cHi\u1ec7u \u1ee8ng L\u1edbn\u201d Trong T\u00e2m Tr\u00ed Ng\u01b0\u1eddi Xem<\/em><\/figcaption><\/figure>\n

Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng: Trung T\u00e2m C\u1ee7a L\u00e0n S\u00f3ng M\u1edbi\u00a0<\/span><\/span><\/strong><\/h3>\n

Kh\u00f4ng qu\u00e1 ng\u1ea1c nhi\u00ean khi Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng chi\u1ebfm 45% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c<\/span><\/strong> qu\u1ea3ng c\u00e1o thang m\u00e1y<\/span><\/strong><\/a>, d\u1eabn \u0111\u1ea7u c\u00f9ng B\u1eafc M\u1ef9 (28%) v\u00e0 ch\u00e2u \u00c2u (19%). <\/span><\/span>B\u1edfi khu v\u1ef1c n\u00e0y \u0111ang ch\u1ee9ng ki\u1ebfn t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a m\u1ea1nh m\u1ebd ch\u01b0a t\u1eebng c\u00f3: nh\u1eefng t\u00f2a nh\u00e0 cao t\u1ea7ng m\u1ecdc l\u00ean san s\u00e1t, c\u00e1c khu \u0111\u00f4 th\u1ecb th\u00f4ng minh \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 quy m\u00f4 l\u1edbn, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen di chuy\u1ec3n, sinh ho\u1ea1t c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/span><\/span><\/p>\n

\"Ch\u00e2u
Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng: Trung T\u00e2m C\u1ee7a L\u00e0n S\u00f3ng M\u1edbi<\/em><\/figcaption><\/figure>\n

\u1ede nh\u1eefng th\u00e0nh ph\u1ed1 nh\u01b0 Singapore, Seoul, Bangkok hay TP.HCM, thang m\u00e1y kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n m\u00e0 c\u00f2n l\u00e0 \u201ckh\u00f4ng gian th\u00f4ng tin\u201d \u2013 n\u01a1i con ng\u01b0\u1eddi c\u1eadp nh\u1eadt tin t\u1ee9c, xem video, theo d\u00f5i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o ngay trong v\u00e0i ph\u00fat ng\u1eafn ng\u1ee7i. <\/span><\/span><\/p>\n

C\u1ea3m gi\u00e1c \u201cv\u1eeba b\u01b0\u1edbc v\u00e0o cabin \u2013 \u00e1nh s\u00e1ng LED d\u1ecbu nh\u1eb9, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n l\u00ean m\u01b0\u1ee3t m\u00e0, kh\u00f4ng g\u00e2y kh\u00f3 ch\u1ecbu\u201d khi\u1ebfn ng\u01b0\u1eddi ta th\u1ea5y truy\u1ec1n th\u00f4ng \u0111ang ng\u00e0y c\u00e0ng th\u00f4ng minh, v\u0103n minh v\u00e0 g\u1ea7n g\u0169i h\u01a1n.<\/span><\/span><\/p>\n

Vi\u1ec7t Nam \u2013 M\u1ea3nh \u0110\u1ea5t Ti\u1ec1m N\u0103ng C\u1ee7a Qu\u1ea3ng C\u00e1o Thang M\u00e1y<\/span><\/span><\/strong><\/h3>\n

\u1ede g\u00f3c \u0111\u1ed9 c\u00e1 nh\u00e2n, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng: ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111ang d\u1ea7n y\u00eau th\u00edch h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o v\u0103n minh n\u00e0y. Kh\u00f4ng c\u00f2n t\u1edd r\u01a1i r\u1ed1i m\u1eaft, kh\u00f4ng c\u00f2n banner treo t\u1ea1m \u2013 thay v\u00e0o \u0111\u00f3 l\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu v\u1edbi c\u1ea3m x\u00fac, c\u00e2u chuy\u1ec7n v\u00e0 \u00e2m thanh ch\u1ecdn l\u1ecdc. <\/span><\/span>Ng\u01b0\u1eddi xem c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t, c\u00f2n th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng \u2013 l\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p l\u1edbn (nh\u1ecf), hay kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh (t\u1ea7m cao, t\u1ea7m trung, t\u1ea7m th\u1ea5p) v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/span><\/span><\/p>\n

\"Vi\u1ec7t
Vi\u1ec7t Nam \u2013 M\u1ea3nh \u0110\u1ea5t Ti\u1ec1m N\u0103ng C\u1ee7a Qu\u1ea3ng C\u00e1o Thang M\u00e1y<\/em><\/figcaption><\/figure>\n

T\u1ea1i Sao Qu\u1ea3ng C\u00e1o Thang M\u00e1y \u201c\u0110\u00e1ng Gi\u00e1 T\u1eebng Gi\u00e2y\u201d?<\/span><\/span><\/strong><\/h3>\n

N\u1ebfu b\u1ea1n t\u1eebng \u0111i thang m\u00e1y m\u1ed7i ng\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u: m\u1ed9t h\u00e0nh tr\u00ecnh 30 gi\u00e2y trong kh\u00f4ng gian k\u00edn l\u00e0 kho\u1ea3ng th\u1eddi gian \u201cv\u00e0ng\u201d \u0111\u1ec3 ch\u00fa \u00fd \u2013 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m b\u1edfi \u0111i\u1ec7n tho\u1ea1i, xe c\u1ed9 hay d\u00f2ng ng\u01b0\u1eddi.<\/span><\/span><\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao t\u1ef7 l\u1ec7 ghi nh\u1edb qu\u1ea3ng c\u00e1o trong thang m\u00e1y th\u01b0\u1eddng cao g\u1ea5p 3\u20135 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00f4ng th\u01b0\u1eddng.<\/span><\/span><\/p>\n

C\u00e1c nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng:<\/span><\/span><\/p>\n